Heather Lambert, Tennessee State Library and Archivesheather.lambert@tn.gov

10 takeaways for library

marketing*(*Bonus: 3 marketing

rules to live by)

Rule 1. This is your job. “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does” – Steuart Henderson Britt

Rule 2. do what you can do well(and nothing more).

“You need to be doing fewer things for more effect instead of doing more things with side effects”. Gary Keller

Rule 3. marketing requires three things:

pre-planning educationtop down

commitment

10. do your homework

9. invest in a graphics package

8. Social Media, Marketing, Branding- IT’s Not About the LIBrary.

“Don’t tell me how good you make it; tell me how good it makes me when I use it.” – Leo Burnett

“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer

7. mobile. mobile media time is greater than desktop and other media

6. be a local content curator.

5. be real. (this takes some pre planning)

4. be visual. (moving pictures are even better.)

3. know your brand

“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” – Scott Cook

2. be relevant, not trending.

be able to answer these questions:1.what is the impact?

2.why are you doing this?

3.when will you have won?