10 Steps to Thriving with Social Media for the Grant Professional
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Transcript of 10 Steps to Thriving with Social Media for the Grant Professional
Jo Miller, GPC JMGRANTS.COM
@JM_GRANTS
Presentation for:
Thriving Social: 10 Steps of Social Media
for the Grant Professional
Grant Professionals Association
Baltimore, MD 2013 Conference #GPAConf2013
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•Definition(s) of Social Media
•10 Steps of Social Media for the Grant Professional
•Potential Uses & Benefits of Social Media for the Grant Professional
•Barriers & Solutions for Getting Started with Social Media
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So… what is Social Media
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What is your first thought when I say …
Social Media?
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“Social Media is the democratization of information, transforming people
from content readers into publishers. It is a shift from a broadcast
mechanism, one-to-many, to a many-to-many model, rooted in
conversations between authors, people and peers.”
-Brian Solis
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social media : forms of electronic communication
through which users create online
contacts and communities to share
information, ideas, personal messages,
and other content.
- Merriam-Webster Dictionary
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This is Social Media
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Social Media is a conversation
Supported by online tools
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Where do I start?
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#1
OVERCOME FEAR
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I AM NOT A ‘’GEN-Y’ OR MILLENIAL – I WON’T UNDERSTAND
0%
5%
10%
15%
20%
25%
30%
0-17 18-24 25-34 35-44 45-54 55-64 65+
DoubleClick Ad Planner(Google), US Demographics, June 2012
Age Distribution on Social Networks & Online Communities
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Social Networks & Online Communities Not Just for ‘Young’
Twitter Users 35 or Older
Pintrest Users 35 or Older
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Why Boards Don’t Always Embrace Social Media
Potential
Understand potential but not doing much about it.
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#2
DISCOVER
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Glass Pockets, Foundation Center Infographic
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#3
LISTEN
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Listen to Funders on Social Media
Glass Pockets, Foundation Center Infographic
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#4
STRATEGY &
PLANNING
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Social Media Strategy
Process Before Tools
Start with the Goal!
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Social Media is filling many buckets.
CO
MM
UNITY
NEE
DS
& PA
RTN
ERS
CUS
TOM
ER S
ERVI
CE
& FE
EDBA
CK
PRO
FESS
ION
AL
DEVE
LOPM
ENT
EVEN
T M
AN
AG
EMEN
T
CA
MPA
IGN
S,
BRA
NDI
NG
&
AW
ARE
NES
S
THO
UGHT
LE
ADE
RSHI
P
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SOCIAL LOGIC MODEL
Adapted from McKnight Foundation Community Impact Challenge
J. Miller & Associates, Inc., JM Grants
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Dedicated Staff Time in Last 12 Months
11%
56% 12%
10% 8%
3% Full Time Employee
0 FTE1/4 FTE1/2 FTE3/4 - 1 FTE1 1/4 - 2 FTE3-6 FTE
www.NonprofitSocialNetworkSurvey.com
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The S.O.C.I.A.L. Team
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Resource Allocation
CREATING
ENGAGED
RESPONSIVE
PASSIVE 20%
60% 20% 20%
80%
50% 20%
40%
30%
20% 20%
20% 20%
90% Creating Initiating Responding Measuring Monitoring & Research
SOCIAL MEDIA
MATURITY
SOCIAL MEDIA
ACTIVITY
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Professional vs. Personal
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#5
Start with One
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ood reat
Start Doing
(even on a tight budget)
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JO MILLER, GPC
http://pinterest.com/pin/469078117408693499/
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@JM_Grants
@dgriesmann
#GRANTCHAT Grant Pro List
@GPANational
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#6
#GRANTCHAT
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http://jmgrants.com/how_to_twitter_chat/
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AMBASSADORS
Association Chapter
Mentored Client
Mover & Shaker
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STORIFY!
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#7
MANAGEMENT
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The Great Curate!
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Delicious.com
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Join Me on Alltop! Or Get Featured in Daily Grant Gear
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#8
ENGAGEMENT
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Be Good, Be S.O.C.I.A.L.
Serve Open Connect Integrity Action Listen
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GET MOBILE!
Mobile Web 82%
Mobile Apps 85%
PC 4%
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#9
MONITOR
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Monitor & Measure
Twitter Advanced Search
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FAKE IT OR MAKE IT -
Take Away: Don’t Buy (Random) Followers
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#10
WASH, RINSE, ADD
VOLUME & REPEAT
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Increasing Numbers
Take Away: Program Longevity Increases Reach!
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Beyond Text!
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Pintrest
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NEXT: Monetizing Social Networks
www.NonprofitSocialNetworkSurvey.com
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10 Steps to Social Media for the Grant Pro
#1 Overcome Fear
#2 Discover
#3 Listen
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10 Steps to Social Media for the Grant Pro
#4 Strategy & Planning
#5 Start with One
#6 #Grantchat
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10 Steps to Social Media for the Grant Pro
#7 Management
#8 Engagement
#9 Monitor
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10 Steps to Social Media for the Grant Pro
#10 Wash, Rinse, Add Volume & Repeat
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Resources
For Resources and Tools click here
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AecKOI/edit?usp=sharing