10 Steps to Mastering Social Media
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Transcript of 10 Steps to Mastering Social Media
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Learn more at www.hyperactivate.com
SOCIAL MEDIA
“If you don’t know where you’re going, any road will get you there.” - Lewis Carroll
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Learn more at www.hyperactivate.com
WHY?
WITH?
Actively tell your brand's story
Publishing platform
YOU GET? Likes, comments, shares, retweets, etc.
publish02WHY?
WITH?Learn social realities about your brand
Listening platform
YOU GET?
OUTCOME?
Information about the market, your company & your competition
Input to publishing, insight for advertising,promotions, PR, understand messaging
listen01
WHY?
WITH?
Take engagement to scale
Owned/paid channels and community building promotions
YOU GET?
OUTCOME?
Ampli�cation/reach
A valuable owned media channel for future engagement & promotions
build communities04WHY?
WITH?
Participation with active fans andfollowers is mandated
Follows, likes, retweets, replies, comments, and emails
YOU GET?
OUTCOME?Your brand's story told
A guided conversation around your brand
engage03
WHY?
WITH?
Evaluate earned media to understand what's working
Hyperactivate ARM (Advocate Relationship Management)
YOU GET?
OUTCOME?
Benchmarks and identi�cation of brand advocates
Understand the e�ectiveness of your e�orts
measure engagement06WHY?
WITH?
Keep the community active and interested, address customer service, integrate brand messaging
Combination of listening & engagement platforms
YOU GET?OUTCOME?
Earned media & participation
An infrastructure for future social media promotions
manage communitIES05
WHY?
WITH?
Community participation spreads your story
Hyperactivate promotions
YOU GET?
OUTCOME?
Earned media at scale & brand advocate identi�cation
Brand advocate validation & conversions
Run promotions08WHY?
WITH?More e�cient means to amplify
Hyperactivate ARM (Advocate Relationship Management)
YOU GET?OUTCOME?
Participation from those who matter most
Highly valuable relationships to ignitepromotions
manage advocates07
WHY?
WITH?
Measure ROI
Hyperactivate AMP (Activation Management Platform)
YOU GET?
OUTCOME?
Budget growth and justi�ed social investment
Highly e�ective 1:1 marketing
track conversions10WHY?
WITH?
E�ciency & synergy
Sales, customer service, marketing, legal, business operations and systems
YOU GET?
OUTCOME?
Seamless work�ow
Brand loyalty and contribution to brand goals
integrate business09
OUTCOME? Learning what works to get earned impressions
SOCIAL MEDIA
“If you don’t know where you’re going, any road will get you there.” - Lewis Carroll