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MAKING VIDEO ADS PERSONAL

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15,000

98%GLOBAL FILL RATE

2 BILLION+MONTHY VIDEO VIEWS

200 MILLIONMONTHLY UNIQUE DEVICES

TOP APPS

THE WAY DEVELOPERS PUT VIDEO ADS IN APPS

PRESENTATION TITLEMonth 2015 (or delete)

10 Stats on Engaging Mobile Video Creative

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Do tell your story visually

70% of users have their device muted or set to inaudible

Make sure your ad speaks without needing to be heard Tip: Use text overlays to emphasize key points

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Do show the game experience

Ads that include visuals of a person interacting with the game increase click-through rates (CTR) by more than 30%

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Do include device visuals

Including devices in the ad has shown a 38% increase in CTR

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Don’t save your best content for lastLead with your most engaging messaging and visuals (leave that 4-second company identifier at the end)

70% of users will skip an ad after 5 seconds in a skippable placement

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Do make things interactive

Trivia Crack’s interactive end card allowed users to test out the game mechanic (answering a question) before they were prompted to download

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One of the benefits of interactive media is that you can show short game-play ads

that will always be more attractive to users than static interstitial ads.

— Paul Del Pin, Sales & Marketing at Etermax, makers of Trivia Crack

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Trivia Crack doubled conversion

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Don’t lose flow between ad & end card

Interactive end cards with assets (characters, images, music)from the prior video saw a 40% increase in CTR

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Do optimize for lengthTest 15- and 30-second versions of your ad to understand which drives conversion

EXTENDED CONTENT

COMPRESSED CONTENT

CONTENT B CONTENT A

CONTENT B

CONTENT A

0 15 300 15 30

Here are a few of the ways we test ads at Vungle Creative Labs

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Don’t show the wrong orientation

15 30

Showing portrait ads (think, vertical) makes use of full-screen real estate on portrait-fixed apps

Letterboxing leaves 70% of screen real estate unused

CTR increases 22% & conversion increases 6% when an ad matches device orientation

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Do localize for the region

15 30

Serve creative that features quality translation (in text and voiceovers)

Localizing interactive creative drove a 100% increase in performance

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And lastly, do A/B test everything

•15s vs 30s

•Branding vs. gameplay

•Human interaction

•Devices vs. no devices

•Voiceover vs. no sound & text overlay

15 30

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15 30

• CTR increase of 22% with6% increase in conversion

All our stats in one handy chart

Visit vungle.com/blog for more insights on mobile ad creative & optimization