10 Spying Strategies To Generate More Profit
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Transcript of 10 Spying Strategies To Generate More Profit
10 Spying Strategies To Generate
More Profit
Presented by:
iSpionage & WhatRunsWhere
Featured Speakers:
Conrad Bach, Account Executive at WhatRunsWhere
Jamie Smith, VP of Growth at iSpionage Inc.
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Learn More at:
www.whatrunswhere.comLearn More at:
www.ispionage.com
210 Spying Stretegies To Generate More Profit
Today’s Presenters
Featured Speakers:
Conrad Bach, Account Executive at WhatRunsWhere
Jamie Smith, Acting VP of Growth at iSpionage Inc.
310 Spying Stretegies To Generate More Profit
What we will be discussing...
• What steps to take to stay proactive against competition
• How to see what’s working for your competition
• How to use their marketing insights to get ahead
• Where to look for profitable traffic sources and keywords
• How you can cut down split testing, while still optimizing
410 Spying Stretegies To Generate More Profit
10 Spying Strategies To Generate
More Profit
5
Learn More at:
www.whatrunswhere.comLearn More at:
www.ispionage.com
Strategy #1:
Spy On Competitor’s Placement Strategy
What are your competitor’s top traffic sources?
Pay attention to...
• Which ones they have been using the longest
• Where they are running the majority of their ads
• Sites they are currently testing
610 Spying Stretegies To Generate More Profit
Take a Look at ChristianMingle.com’s Most Recent
Traffic Sources...
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extracine.com - Running ads here for over almost 2 years- Very high prevalence - They are currently running ads on this site
10 Spying Stretegies To Generate More Profit
Strategy #2:
Spy On Top Ad Creatives And Ad Copy
Gain inspiration from your competitions top ads...
• Look for common elements in your competition’s top ad
creatives – color choices, images used, etc.
• Get new ideas for ad copy from your competitor's top text
ads
• See what landing pages are connected to these top ads
Test and optimize with their successful ads
810 Spying Stretegies To Generate More Profit
Take a look at these top performing ads from
BeyondDiet.com...
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• Notice that the ‘Never Eat’ call to action is in each of these ads followed an arrow
• Each and every one of this advertisers ads uses very bright eye catching colours
• ‘5 Foods to Never Eat’ is the ad copy for the majority of their ads
10 Spying Stretegies To Generate More Profit
Strategy #3:
Spy On Your Competitor’s Split Tests
Test, optimize and repeat. Learn from the testing of your
competitors to reduce your own...
• Pick up the pieces of your competitors campaigns
• Where did they find success
• Where did they fail
• Apply your findings and repeat
1010 Spying Stretegies To Generate More Profit
Audible.com‘s Top Display Ads
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Notice how they all have the same Call to Action?
Traffic Source Audible.com Is Currently Testing...
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They have been running ads on
threemonkeysonline.com for almost 3 years
Strategy #4:
Buy Directly From Their Profitable Traffic Sources
Now that you know their top traffic source, why not cut
out the middle man?
• Go to their top traffic source & inquire about their
advertising
• Lower your CPM/CPC, while still testing optimal traffic
sources
1310 Spying Stretegies To Generate More Profit
Strategy #5:
Uncover Top Performing Mobile & App Publishers
Spend less time and money testing what works on
mobile...
• Uncover what your competitors are testing
• Gain added insight from the large scale campaigns of
reputable advertisers (On their dollar!)
• Find new traffic sources
1410 Spying Stretegies To Generate More Profit
Zoosk’s Mobile Campaign
Top Mobile Web Traffic Source:
JoystickDivision.com
Top In-App Traffic Source:
Power Flashlight
Top Mobile Ad:
1510 Spying Stretegies To Generate More Profit
4 Components to measure
Visibility
Creative
Continuity
Conversion
Who is my competition and how do they compare?
Benchmark Competitors
Strategy #6 Keywords & Domains
Strategy #6 Keywords & Domains
Keyword Position & Bid Strategy
Strategy #7 (KEI) Keyword Effectiveness Index
Strategy #8 Crowdsourcing for Ads
Strategy #9 Reverse engineer campaign structure
Strategy #10 Competitor & Keyword Alerts
BONUS STRATEGY: Competition Killer!
How do you win the battle?
Operation Camouflage
Planning & Strategy Organization
Visibility
Creative
Continuity
Conversion
Summary
Strategy Organization for Bigger Profits
Spy on competition for ad and landing page insights
Start with keywords, domains and ads
Target Market Research First
Set up Alerts for software to do the spying for you
Operation camouflage
Thanks from iSpionage & WhatRunsWhere!
2910 Spying Stretegies To Generate More Profit
Contact us to get the intelligence you need to
improve your 2014 online advertising.
What questions can we answer?
Use the ‘Questions’ tool in your GoToWebinar panel.
Jamie SmithActing VP of Growth at iSpionage Inc.
Conrad BachAccount Executive at WhatRunsWhere