10 Tips on Leveraging Your Network using Social Media

Working Hard & Working Smart…

1

Social Media…Get over it! 2

3 How Is Your Hub?

2. Compare 3. Differentiate1. Evaluate

4 The Integration Connection

How Google Works

SEO

Landing pages

Consistent Content

Social

Keyword relevancy

10,000

5 The Genius of A Plan

Insights

Results

Goals Strategy

ROI

6

TraditionalDigital Integration

Social uses-Customer ServiceLead generation Adding value to commoditized industriesThought leadership and Brand AwarenessManaging reputationCommunity/Culture IntranetsRetaining, Educating & Engaging

The Hybrid Approach

7 The Art of Curating

Look

Seek Research

Gather

Discover FInd

Collect

Compile

CompilateOrganize

Post it

AgreeDisagree

News Give Credit

Thoughts

1.

2.

3.

8 Repurpose This!Conten

t

Article

Blog

Posts

Write once, reuse often…

9 Don’t Stop…

Once you stop, traffic stops…

The information age needs targeted quality content through the noise. Think beyond the content your parent company or distributors may give and target your customer

10It’s for Everyone!

Little

Big

B2B

B2CProducts

Services

Established

Start Up

11 Bonus: It’s All in the Numbers

Want to Know More… We Solve Problems:• Corporate Workshops & Training• Speaking opportunities• Strategy• Execution- Newsletter campaigns, websites,• Social Media, Brochures, webinars, video, articles, white

papers, and moreCreating Enthusiasts…Excelerating GrowthContact us: Sunbeammarketingsolutions.com

See One of my team members for a printed copy or look on Slideshare, Thanks, Kim Kleeman