“Building Brands Within a Well-Defined Space”

http://spacestud.io

Choose the best platform, or platforms, for your business

● Channel your energy on the ones that will benefit

your company the most

● Start off choosing 2 or 3

● Businesses are recommended to be on LinkedIn

Choose the best platform, or platforms, for your business

● Does your business depend on the visual experience

of your customers?

● Do your customers value your expertise within the

industry?

● Does your industry demand of you to be responsive

of customer concerns through customer support?

Ask Yourself These Questions:

● Does your business depend on the visual experience

of your customers?

● Do your customers value your expertise within the

industry?

● Does your industry demand of you to be responsive

of customer concerns through customer support?

Ask Yourself These Questions:

● Does your business depend on the visual experience

of your customers?

● Do your customers value your expertise within the

industry?

● Does your industry demand of you to be responsive

of customer concerns through customer support?

Ask Yourself These Questions:

Be intentional about your target audience

● Share humorous posts

● Tell meaningful stories about your brand

● Use surveys to gain thoughts from your audience

about your products and services.

Be intentional about your target audience

Be Consistent Growth takes time and patience

● Not posting to your social media account can make

your business look

○ Inconsistent

○ Uninteresting

○ Disconnected to what is relevant

Be consistent

Create a social media content calendar

● Saves you time and effort!

● Plan your posts ahead of time

● Use post scheduling on social network or social

media management tool

Create a social media content calendar

Post content at the right time

Use Images and/or Videos

Be intentional about:

● Quality - Typically, higher quality videos and images

have greater potential for engaging viewers

● Video Length - Long enough to deliver a message,

but short enough not to lose viewers attention

Use Images and/or Videos

Be intentional about:

● Image Styles

○ Check your imagery by asking yourself:

■ “Is it easy for me to see it and read it? Does

everything flow well?”

■ Does your imagery clearly communicate

what you are trying to say?

Use Images and/or Videos

Create opportunity for bonding with your audience

● Share humorous posts

● Tell meaningful stories about your brand

● Use surveys to gain thoughts from your audience

about your products and services

● Customer support

Create opportunity for bonding with your audience

Engage people on social media

Provide positive commentation

● Put a positive twist on things

● Avoid choosing sides and keep away from

controversial matters

Provide positive commentation

Use social media analytics

● Use analytics to see what is working and what is not

(Track the traffic caused by campaigns)

● Turn analytics into actions

Use social media analytics

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