10 SEO experiments that will change the way you do SEO

37
THAT WILL CHANGE THE WAY YOU DO SEO 10 SEO Experiments

description

Google doesn't want you to know the secret sauce behind its ranking algorithm recipe. So, most SEOs rely on gut feeling when using certain SEO methods they think should work. However, there are ingenious SEO among us who don't mind working their fingers to the bone and digging up hard-won SEO facts in (usually time- and resource-consuming) field experiments. http://webmeup.com/blog/seo-experiments.html

Transcript of 10 SEO experiments that will change the way you do SEO

Page 1: 10 SEO experiments that will change the way you do SEO

THAT WILL CHANGE THE WAY YOU DO SEO

10 SEO Experiments

Page 2: 10 SEO experiments that will change the way you do SEO

1. Backlinko’s Skyscraper Technique

Page 3: 10 SEO experiments that will change the way you do SEO

Brian Dean of Backlinko…

Found a top-notch content piece (the skyscraper)

Bested it with his own content piece(an even taller skyscraper)

Pitched his post to the right people(those linking to the skyscraper)

Page 4: 10 SEO experiments that will change the way you do SEO

The Result?…

a 110% surge in search traffic!

Find out how he did it at http://webmeup.com/blog/seo-experiments.html

Page 5: 10 SEO experiments that will change the way you do SEO

2. Dejan SEO’s outgoing links test

Page 6: 10 SEO experiments that will change the way you do SEO

Dan Petrovic of Dejan SEOcreated 2 similar sites, and…

Pointed 0 links to site A

Pointed 1 PR-7 link to site Bfrom a page with tons of outgoing links

http://webmeup.com/blog/seo-experiments.html

Page 7: 10 SEO experiments that will change the way you do SEO

The Result?…

site B catapulted from #70 to #3 on Google

in just weeks!Learn more about this experiment at

http://webmeup.com/blog/seo-experiments.html

Page 8: 10 SEO experiments that will change the way you do SEO

3. Matthew Woodward's Zero SEO experiment

Page 9: 10 SEO experiments that will change the way you do SEO

Matthew Woodward said he’d promote his blog with 0 links and…

Helpful video tutorials

Postings at niche blogs & forums

Realized promo opportunities from Google Alerts

http://webmeup.com/blog/seo-experiments.html

Page 10: 10 SEO experiments that will change the way you do SEO

The Result?…

MatthewWoodward.co.uk now has 9,608 backlinks!

Find out more about how he did it at http://webmeup.com/blog/seo-experiments.html

Page 11: 10 SEO experiments that will change the way you do SEO

4. Bill Sebald’s test on internal link power

Page 12: 10 SEO experiments that will change the way you do SEO

Bill Sebald of Greenlane SEO got busy playing with internal links…

First, he pointed a link from his second-best page to his Homepage ->

http://webmeup.com/blog/seo-experiments.html

Page 13: 10 SEO experiments that will change the way you do SEO

The site jumped from #11 to #10

on Googlehttp://webmeup.com/blog/seo-experiments.html

Page 14: 10 SEO experiments that will change the way you do SEO

As tweak #2…

He pointed a blog-wide link to his second-best page ->

http://webmeup.com/blog/seo-experiments.html

Page 15: 10 SEO experiments that will change the way you do SEO

The site shoot up to #9

on Google!http://webmeup.com/blog/seo-experiments.html

Page 16: 10 SEO experiments that will change the way you do SEO

5. Bill Hartzer’s title length experiment

Page 17: 10 SEO experiments that will change the way you do SEO

Bill Hartzer of BillHartzer.Com…

Made up a fictitious title tag with

non-existent words that

was 95 characters long and 448 pixels wide

http://webmeup.com/blog/seo-experiments.html

Page 18: 10 SEO experiments that will change the way you do SEO

Google displayed the title tag

entirely!http://webmeup.com/blog/seo-experiments.html

Page 19: 10 SEO experiments that will change the way you do SEO

6. Cyrus Shepard disavowing links to his site

Page 20: 10 SEO experiments that will change the way you do SEO

After Google Penguin 1.0, Cyrus Shepard of Moz…

Used Links Disavow Tool

to disavow all 35,000 links

to his site (cyrusshepard.com)

http://webmeup.com/blog/seo-experiments.html

Page 21: 10 SEO experiments that will change the way you do SEO

After Penguin 2.0,traffic to the sitecrippled by half!

http://webmeup.com/blog/seo-experiments.html

Page 22: 10 SEO experiments that will change the way you do SEO

Did removing the disavow file help?

…No, site traffic didn’t

recover post-Penguin 2.1…

Read more about this experiment at http://webmeup.com/blog/seo-experiments.html

Page 23: 10 SEO experiments that will change the way you do SEO

7. Dan Petrovic hijacks Rand Fishkin's blog

Page 24: 10 SEO experiments that will change the way you do SEO

With Rand Fishkin’s consent, Dan Petrovic of Dejan SEO…

Outranked Rand’s own blog in the search results!

http://webmeup.com/blog/seo-experiments.html

Page 25: 10 SEO experiments that will change the way you do SEO

The conclusion?…

Hijacking is possible if :

The copycat page has higher PR There’s no canonical tag set The original page has fewer +1 signals The original page has no Google Authorship

Read more at http://webmeup.com/blog/seo-experiments.html

Page 26: 10 SEO experiments that will change the way you do SEO

8. Eric Enge plays with Facebook signals for SEO

Page 27: 10 SEO experiments that will change the way you do SEO

Eric Enge of Stone Temple Consulting…

Blasted his 6 pages with 800+ Facebook Likes

(some real, some from Fiverr)

http://webmeup.com/blog/seo-experiments.html

Page 28: 10 SEO experiments that will change the way you do SEO

The webpages did not even get

indexed in Google !http://webmeup.com/blog/seo-experiments.html

Page 29: 10 SEO experiments that will change the way you do SEO

9. Jason Noel’s case-sensitive search test

Page 30: 10 SEO experiments that will change the way you do SEO

Jason Noel of Maven Websites noticed that…

“curt gowdy state park”returned 15,300 Google results

but “Curt Gowdy State Park”returned 41, 400 Google results

http://webmeup.com/blog/seo-experiments.html

Page 31: 10 SEO experiments that will change the way you do SEO

Is Google search case senSitiVe?

…Could be…

Find out at http://webmeup.com/blog/seo-experiments.html

Page 32: 10 SEO experiments that will change the way you do SEO

10. Neil Patel’s TechCrunch job

Page 33: 10 SEO experiments that will change the way you do SEO

Neil Patel & his team were called in to help TechCrunch with SEO & social. They…

Reduced on-site duplicate content

Created a proper XML sitemap

Keyword-optimized title tags & alt texts

Interlinked CruchBase &TechCrunch.com

Worked with social media influencers

http://webmeup.com/blog/seo-experiments.html

Page 34: 10 SEO experiments that will change the way you do SEO

and…

http://webmeup.com/blog/seo-experiments.html

Page 35: 10 SEO experiments that will change the way you do SEO

Search traffic to TechCrunch doubled…

http://webmeup.com/blog/seo-experiments.html

Page 36: 10 SEO experiments that will change the way you do SEO

and overall traffic grew by 30%!

http://webmeup.com/blog/seo-experiments.html

Page 37: 10 SEO experiments that will change the way you do SEO

Read about all

10 SEO experiments in detail at...

http://webmeup.com/blog/seo-experiments.html