10 Secrets of Email Optimization
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Transcript of 10 Secrets of Email Optimization
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DJ Waldow eTourism Summit
9/29/11
10 Secrets of Email Optimization
Flickr: electronic_van
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Waldow Social.
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The Next 32 Minutes
10 Secrets of Email Optimization
1. Grow Your List. 2. Say Thank You & Set Expectations. 3. Send a Welcome Email. 4. Remember the Anatomy of an Email. 5. Integrate Social Media. 6. Ensure Emails Are Timely, Targeted, & Valuable. 7. Give ‘Em a Chance to Get Delivered. 8. Best Practices (break the rules). 9. Test. Test. Test. 10. Consider Remarketing.
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"You live or die by your database."
-- Jeff Pulver
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Grow Your List (make it easy).
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Grow Your List (add some humor).
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Grow Your List (get creative).
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Grow Your List (use a QR code).
http://cptr.it/email
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Grow Your List (but please don’t do this!).
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13 Ways to Grow Your Email List.
1. Make it obvious. 2. Make it easy. 3. Ask post-registration. 4. Use humor. 5. Get creative. 6. Use a QR code. 7. Use social media. 8. Explain the sign up process. 9. Send a welcome email. 10. Provide incentive. 11. Consider a popup. 12. Big arrows. WIIFM? 13. Offline.
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Say Thank You & Set Expectations.
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Say Thank You & Set Expectations.
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Send a Welcome Email.
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Remember the Anatomy of an Email.
From Name Subject Line Preheader Header Navigation Main Call to Action Secondary Call(s) to Action Social Icons Footer
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Remember the Anatomy of an Email.
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Remember the Anatomy of an Email.
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Integrate Social Media.
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Integrate Social Media.
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Ensure Emails are Timely, Targeted & Relevant.
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Ensure Emails are Timely, Targeted & Relevant.
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Ensure Emails are Timely, Targeted & Relevant.
Wednesday only: Deals so good they're gone at midnight
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Give ‘Em a Chance To Get Delivered.
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Give ‘Em a Chance To Get Delivered.
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Best Practices (break the rules).
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Best Practices (break the rules).
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Test. Test. Test.
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Consider Remarketing.
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10 Secrets of Email Optimization.
1. Grow Your List. 2. Say Thank You & Set Expectations. 3. Send a Welcome Email. 4. Remember the Anatomy of an Email. 5. Integrate Social Media. 6. Ensure Emails Are Timely, Targeted, & Valuable. 7. Give ‘Em a Chance to Get Delivered. 8. Best Practices (break the rules). 9. Test. Test. Test. 10. Consider Remarketing.
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Waldow Social. Let’s Keep in Touch.
http://cptr.it/email