10 - Savills · 2017-01-19 · colour palettes. Dark colour palette. Light colour palette. 30 31...

“We see nothing truly

until we understand it.”

John Constable, the major English landscape

painter of the 19th century, lived and worked

at 76 Charlotte Street, Fitzrovia.

Quote from The History of Landscape Painting,third lecture, Royal Institution, 1836.

10FITZROY PLACE

2 3

WHERE CREATIVITY LIVES

Fitzroy Place is the most significant new development in Fitzrovia

for more than half a century. Located five minutes’ walk from

Oxford Circus and Regent Street, it encompasses some of the

most desirable residences London has ever seen.

Surrounded by Soho, Mayfair, Marylebone and Regent’s Park,

Fitzrovia presents London life, both work and play, at its very best.

This unique neighbourhood is founded on its rich cultural history

and its list of former residents reads like a roll call of London’s

creativity: John Constable, Virginia Woolf, James Whistler,

George Bernard Shaw and Walter Sickert. Today the spirit is

embodied by a thriving creative community including writers,

artists, designers and filmmakers.

Fitzroy Place, with its collection of prestigious apartments,

complements this unique creative spirit perfectly.

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Fitzroy Place is located in the heart of central London. Many famous streets

are on your doorstep including Oxford Street and Bond Street, whilst the

wide open spaces of Regent’s Park are just a seven minute walk away.

REGENT’S PARK

HYDE PARK

6 7

CLASSIC AND CONTEMPORARY

The heritage façade stretches from the corner of Nassau Street

and Mortimer Street, to the junction with Riding House Street.

An iconic reminder of Fitzrovia’s classic architecture, the façade

is being restored to its former glory and will revive its

original character.

Behind this elegant frontage is a striking new building. Its

glassfronted aspect, coupled with white-fluted masonry and

balconies, overlooks the stunning, landscaped square. There is no

shortage of artistry and craftsmanship at Fitzroy Place. Each

property is designed to an exceptionally high standard, crafted to

reflect residents’ expectations of uncompromising quality and

originality, where authentic materials blend seamlessly with

state-of-the-art design.

Residences range from generously appointed suites and

apartments to stylish duplexes and a select number of

prestigious penthouses.

The Edwardian brick façade is being

restored to its former glory.

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The kitchens, bespoke to Fitzroy Place, fit seamlessly within the main living

areas of the apartments. The premium quality appliances are complemented

by the use of natural materials, including stone and oak.

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The design dovetails elegant simplicity with classical style.

Among each apartment’s generous spaces, you’ll have the

freedom to express your own character.

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H O L B O R N

B L O O M S B U R Y

S O H O

H I G H H O L B O R N

VI C

TO

R I A EM B A N K M E N T

T HE M

AL L

ST R A N D

CH

AR

I NG

CR

OS

S R

OA

D

Tottenham Court Road

St James’s Park

Westminster

WaterlooCharing Cross

WALKING TIMES FROM FITZROY PLACE

Oxford Circus 5 mins

Regent Street 5 mins

University College London 7 mins

Regent’s Park 7 mins

Bond Street 10 mins

British Museum 10 mins

Selfridges 12 mins

Royal Opera House 15 mins

SH

AF

TE

SB

UR

Y A

VE

.

W E S T M I N S T E R

M AY FA I R

F I T Z R O V I A

M A R Y L E B O N E

K N I G H T S B R I D G E

B E L G R AV I A

R E G E N T ’ S P A R K

V I C T O R I A S T R E E T

C O N S T I T U T I O N H I L L

GR

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K N I G H T S B R I D G E

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B R O M P T O N R OA

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Euston

Euston Square

Oxford CircusPaddington

Bond Street

Piccadilly Circus

Green ParkHyde Park

Corner

Knightsbridge

Sloane SquareVictoria

H Y D E P A R K

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AR

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M A R Y L EB ON E HIG

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E U S TO N ROA D

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Designed to exceed expectations, the interior architecture at Fitzroy Place

is calm, understated and authentic — a sanctuary in an urban village.

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Residential 5, 6, 7, 8, 10

Offices/Retail 1, 2

1

2

5a

10

5b

6

7

8Entra

nce

to car park

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Ground Floor

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FITZROY PLACE MASTERPLAN

The architecture of Fitzroy Place draws its inspiration from the

rich traditions of Fitzrovia. From the generous proportions and

high ceilings of the area’s beautiful Edwardian mansions, to the

simple lines and fresh thinking of modern design, Fitzroy Place

has been conceived to integrate effortlessly with this stylish

central London district.

The project’s award-winning architects, Lifschutz Davidson

Sandilands and Sheppard Robson, have worked together to

produce a masterplan that grows naturally from its surroundings.

Centred around the first new square in London W1 for over

100 years, the development comprises over 230 luxury apartments.

By bringing together a 21st century city living experience with

Fitzrovia’s history and creative heritage, Fitzroy Place will sit

perfectly within the area’s famous streetscape.

19

5b

Nassau St

Courtyard

5b 5a 10

10 5a

Mor

timer

St

Mortimer S

t

10FITZROY PLACEBLOCK PLAN

HERITAGE FAÇADE

10 Fitzroy Place is a four storey, Grade ll listed building on the corner of Mortimer Street and Nassau Street. Built in stone and brick, the restored façade revives the block’s original Edwardian character.

10FITZROY PLACE

LOWER GROUND

GROUND FLOOR ENTRY LEVEL

10 FITZROY PLACE

Duplex G.01 3 BedUpper Level Internal Area 29.5sqm / 318sqftLower Level Internal Area 122.9sqm / 1323sqftTotal Internal Area 152.4sqm / 1641sqftExternal Area 44.5sqm / 479sqftLiving / Kitchen 4.4 x 9.9m / 14 x 32ftBedroom 1 4.5 x 5.8m / 15 x 19ftBedroom 2 3.5 x 4.0m / 11 x 13ftBedroom 3 4.4 x 2.5m / 14 x 8ft

Apartment G.02 2 BedInternal Area 76.6sqm / 825sqftLiving / Kitchen 4.9 x 5.1m / 16 x 17ftBedroom 1 2.8 x 7.1m / 9 x 23ftBedroom 2 2.4 x 3.6m / 8 x 12ft

5b 5a 10

LG/G

G.01

G.01

G.02

2

23

1

1

10 FITZROY PLACE

10 FITZROY PLACE

Apartment 2.01 1 BedInternal Area 60.5sqm / 651sqftLiving / Kitchen 5.0 x 6.6m / 16 x 22ftBedroom 1 3.9 x 3.3m / 13 x 11ft

Apartment 2.02 2 BedInternal Area 75.6sqm / 814sqftLiving / Kitchen 4.5 x 5.1m / 15 x 17ftBedroom 1 2.8 x 7.3m / 9 x 24ftBedroom 2 2.4 x 3.7m / 8 x 12ft

10 FITZROY PLACE

2.01 2.02

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5b 5a 10

10 FITZROY PLACE


Apartment 1.02 2 BedInternal Area 75.1sqm / 809sqftLiving / Kitchen 4.5 x 5.1m / 15 x 17ftBedroom 1 2.8 x 7.1m / 9 x 23ftBedroom 2 2.4 x 3.6m / 8 x 12ft

1.01 1.02

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10 FITZROY PLACE

5b 5a 10

4.011

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10 FITZROY PLACE

10 FITZROY PLACE

Apartment 4.01 3 BedInternal Area 112.4sqm / 1210sqftLiving / Kitchen 5.5 x 10.0m / 18 x 33ftBedroom 1 4.0 x 3.3m / 13 x 11ftBedroom 2 3.9 x 3.5m / 13 x 11ftBedroom 3 3.3 x 3.0m / 11 x 10ft

5b 5a 10

3.01 3.02

10 FITZROY PLACE

3rd

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10 FITZROY PLACE



5b 5a 10

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Kitchen— Bespoke kitchen cabinets finished in a

combination of solid acrylic in a light or dark palette and natural timber veneer.

— Wall units in a lacquer finish to cabinet doors and feature colour display dresser, with integrated down lighting to the work surface.

— Solid surface worktop and splash back in technical stone or similar with undermounted stainless steel sink and single lever mixer tap (Vola or similar).

— Feature stone wall panel to complement selected colour palette.

Integrated appliances (all Miele or similar):— Fridge/freezer.— Wine cooler.— Multi-function electric oven and

separate built-in microwave.— 4-burner electric induction hob.— Dishwash drawers.— Extractor fan with integrated lighting.— Compartmentalised waste storage.— Combined washer/dryer situated within

hall cupboard or utility room.

Note: variances occur between apartment types. Please refer to the sales team for individual apartment bathroom schedule.

From the top, left to right: Dark — stone, acrylic. Light — stone, acrylic. Natural timber veneer complements both palettes.

YOUR NEW HOME IN DETAIL

Your kitchen is available in a choice of dark or light colour palettes.

Dark colour palette.

Light colour palette.

30 31

Bathrooms— Continuously formed white glazed

ceramic basin. — Bespoke wall mounted fully mirrored

cabinet with integrated lighting, shaver socket and de-mist feature.

— White vitrified enamel wall mounted WC with soft close seat and dual push button flush.

— Walls finished in panels of full height large format natural stone tiles, back painted glass and porcelain tiles in either a light or dark palette.

— Large format natural stone tiles to floors in a honed finish.

— Baths are enamelled steel.— Bath panels will be in natural stone.— Thermostatically controlled shower.— Solid surface flush shower trays. — Frameless glazed shower screens.— High quality satin chrome finish

brassware (Vola or similar).— Electric heated wall for towel

and bathrobe warming.— Satin brass finish rail for towel

and bathrobe.— Underfloor heating.— Night light function.

Note: variances occur between apartment types. Please refer to the sales team for individual apartment bathroom schedule.

Dark – porcelain.Light – porcelain.

Bathroom shown in dark colour palette.

Natural stone.

32 33

The Club Room is an exclusive extension of your home.

The sumptuous surroundings and comfortable sofas make

this an ideal setting for a relaxing afternoon or evening.

Floors— High quality engineered timber floor

finish to all rooms, except bathrooms. Doors— Full height entrance door in

veneered hardwood solid core with hardwood frames and high quality door furniture, including cylinder night latch and spy hole.

— Painted factory finish full height internal doors with painted softwood frames and high quality handles.

Wardrobes— Wardrobes will have bespoke timber

veneer or lacquered doors, with internal fittings to include a high level shelf, hanging rail and internal lighting.

Heating and cooling— The building is served by the wider

development’s district heating and chilled water network, providing metered hot water and cooling to all apartments.

— Underfloor heating throughout.— Comfort cooling provided by fan coil

units to reception rooms and bedrooms in all apartments.

Electrical — 5 amp lighting and 13 amp

power circuits.— Lighting switch plates and socket

outlets finished in satin stainless steel or similar high quality finish.

Lighting — Lighting will generally comprise low

voltage LED luminaires throughout.— Programmable mood lighting providing

dimming and scene set function. — Feature ceiling trough detail with

concealed lighting in selected locations.— Provision for table and floor lamps

to be connected to a 5 amp lighting circuit in reception rooms and master bedrooms.

AV, telephone and data systems— Fitzroy Place will be served by

a network providing a high speed internet connection*.

— Television (terrestrial and SkyHD) points to reception rooms and all bedrooms.

— Telephone and data points to all reception rooms and bedrooms.

— Fully terminated cabling backbone provided to enable the installation of a wide range of audiovisual and integrated control solutions.

— Pre-wired for multi room audio allowing for connection of speakers into backbone wiring for future AV systems. Discreet flush mounted speakers fitted as standard in living rooms.

— DAB aerial connection.— Windows in living spaces and

principal bedrooms pre-wired with power and control cabling to allow for motorised blind and curtain options.

* Connection to the communications infrastructure to be arranged by the purchaser via a service provider in the normal manner.

Floor to ceiling heights — Entrance halls: 2.4m.— Reception rooms and bedrooms: 2.6m.— Bathrooms and kitchens: 2.4m.

Note: the above figures are approximate and relate to the general height within each room.

Balconies and Juliette balconies— All balconies accessed via opening

or sliding glazed doors.— Hardwood decking or similar floor

finish with level threshold. — Frameless structural glass balustrade

or bespoke powder coated metal finish with stainless steel or timber hand-rail.

— Enclosed glazed balcony or ‘winter garden’ with temperate semi-external environment adjoining living space where applicable.

Security— 24/7 on-site security team.— CCTV surveillance to all public areas.— Security fob access control to all

building entrances and car park.— Video entry phone to all apartments

with direct link to concierge.— Mains supply smoke or heat detectors

and sprinkler fire protection system.— Apartment entrance doors are

pre-wired for installation of an intruder alarm system.

Residents’ amenitiesThe residents at Fitzroy Place will benefit from a full range of lifestyle services and amenities including:— Five star 24/7 concierge service.— 20-seat private cinema.— Business lounge.— Residents’ lounge and Club Room.— Private dining room/meeting room

and kitchen.— Personal training room and fully

equipped gym.

Lifts— Two passenger lifts serve each core,

all residential floors and the basement car park.

Car parking and storage— Car parking spaces and self-contained

storage accommodation are available for purchase by separate negotiation.

— Secure cycle storage.— Wash down facility. — Charging points for electric vehicles.

General— All apartments benefit from a 10-year

NHBC warranty.— Each apartment will be sold on

a 990-year lease.— A Service Charge will be payable to

cover the costs of estate and building management, building maintenance and insurance.

— Residents’ intranet.

Please note that the apartment specification is subject to change.

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PARTNERS IN QUALITY

Fitzroy Place is being developed by multi award-winning developers

Exemplar, with the financial backing of Aviva Investors, the global

asset management business of Aviva plc.

A compelling partnership of proven development expertise and

one of Europe’s largest real estate investment managers.

EXEMPLAR

Exemplar is well-recognised as one of London’s leading property

developers, responsible for more than four million square feet of

projects over the past eight years. Exemplar’s goal is to deliver

developments that are finely crafted, where proportion and the

use of authentic materials are constant, and where considered

thought and quality of finish shine through from inception

to completion.

exemplar.co.uk

AVIVA INVESTORS

Aviva Investors is the global asset management business of

Aviva plc, the UK’s largest insurer and one of Europe’s leading

providers of life and general insurance. Aviva Investors operates

in 17 countries with total assets under management of over

£274 billion (at 30 June 2012). Aviva Investors are active investors/

developers within the central London market. As long-term

owners and developers of real estate, Aviva Investors has an

established track record in award-winning and best in class real

estate projects.

avivainvestors.com

36 37

Typical 1 bed apartment

Typical 3 bed duplex



(92 plus)

(81–91)

(69–80)

(55–68)

(39–54)

(21–38)

(1–20)

Energy Efficiency Rating

Very energy efficient – lower running costs

Not energy efficient – higher running costs

England & Wales EU Directive2002/91/EC

(92 plus)

(81–91)

(69–80)

(55–68)

(39–54)

(21–38)

(1–20)

AB 82CDEFG

Environmental Impact (CO²) Rating

Very environmentally friendly lower CO² emissions

Not environmentally friendly higher CO² emissions


ABCDEFG

91

(92 plus)

(81–91)

(69–80)

(55–68)

(39–54)

(21–38)

(1–20)





(92 plus)

(81–91)

(69–80)

(55–68)

(39–54)

(21–38)

(1–20)

AB 82CDEFG





ABCDEFG

89

(92 plus)

(81–91)

(69–80)

(55–68)

(39–54)

(21–38)

(1–20)





(92 plus)

(81–91)

(69–80)

(55–68)

(39–54)

(21–38)

(1–20)

AB 84CDEFG





ABCDEFG

92

(92 plus)

(81–91)

(69–80)

(55–68)

(39–54)

(21–38)

(1–20)





(92 plus)

(81–91)

(69–80)

(55–68)

(39–54)

(21–38)

(1–20)

AB 83CDEFG





ABCDEFG

91

FITZROY PLACE PREDICTED ENERGY ASSESSMENTS

These are Predicted Energy Assessments for properties which are

not yet complete. They include predicted energy ratings which

might not represent the final energy ratings of the properties on

completion. Once the properties are completed, Energy

Performance Certificates will be supplied providing information

about the energy performance of each completed property. Energy

performances have been assessed using the SAP 2009 methodology

and are rated in terms of the energy use per square metre of floor

area, energy efficiency based on fuel costs and environmental

impact based on carbon dioxide / CO2 emissions.

ENERGY EFFICIENCY RATING

The energy efficiency rating is a measure of the overall efficiency

of a home. The higher the rating the more energy efficient the home

is and the lower the fuel bills are likely to be.

ENVIRONMENTAL IMPACT / CO2 RATING

The environmental impact rating is a measure of a home’s impact

on the environment in terms of carbon dioxide / CO2 emissions.

The higher the rating, the less impact it has on the environment.

For further information please contact:

Fitzroy Place Marketing Suite19/21 Mortimer StreetLondon W1T 3JE

T +44 (0)20 7323 1077E [email protected]

IMPORTANT NOTICE

Savills and CBRE, their clients and any joint agents give notice that:

1. They are not authorised to make or give any representations or warranties in relation to the property either here or elsewhere, either on their own behalf or on behalf of their client or otherwise. They assume no responsibility for any statement that may be made in these particulars. These particulars do not form part of any offer or contract and must not be relied upon as statements or representations of fact.

2. Any areas, measurements or distances are approximate. The text, images and plans are for guidance only and are not necessarily comprehensive. It should not be assumed that the property has all necessary planning, building regulation or other consents and Savills and CBRE have not tested any services, equipment or facilities. Purchasers must satisfy themselves by inspection or otherwise.

3. These particulars were prepared from preliminary plans and specifications before the completion of the properties. These particulars, together with any images that they contain, are intended only as a guide. They may have been changed during construction and final finishes could vary. Prospective purchasers should not rely on this information but must obtain independent legal advice from a properly qualified solicitor regarding the plans and specifications for the property.

4. The reference to any mechanical or electrical equipment or other facilities at the property shall not constitute a representation (unless otherwise stated) as to its state or condition or that it is capable of fulfilling its intended function and prospective purchasers/tenants should satisfy themselves as to the fitness of such equipment for their requirements.

5. Any references to travel times and distances are for guidance only and have been sourced from walkit.com and tfl.gov.uk.

6. Nothing in this publication should be deemed to imply any affiliation with or endorsement, sponsorship or support of Fitzroy Place by any person or company, including those mentioned or shown within this publication.

fitzroyplace.com

10 - Savills · 2017-01-19 · colour palettes. Dark colour palette. Light colour palette. 30 31...

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Transcript of 10 - Savills · 2017-01-19 · colour palettes. Dark colour palette. Light colour palette. 30 31...