10 Rules For The Intangible Economy
-
Upload
jay-deragon -
Category
Business
-
view
1.881 -
download
5
description
Transcript of 10 Rules For The Intangible Economy
![Page 1: 10 Rules For The Intangible Economy](https://reader033.fdocuments.net/reader033/viewer/2022061110/54530697af79591d308b5405/html5/thumbnails/1.jpg)
www.smarter-companies.com proprietary and confidential
10 Rules For The Intangible Economy
![Page 2: 10 Rules For The Intangible Economy](https://reader033.fdocuments.net/reader033/viewer/2022061110/54530697af79591d308b5405/html5/thumbnails/2.jpg)
www.smarter-companies.com proprietary and confidential
10 Rules for the Intangible Economy lays out the essential dynamics of the
emerging financial order.
![Page 3: 10 Rules For The Intangible Economy](https://reader033.fdocuments.net/reader033/viewer/2022061110/54530697af79591d308b5405/html5/thumbnails/3.jpg)
www.smarter-companies.com proprietary and confidential
These rules are fundamental principles that are hardwired into the intangible economy,
and that apply to all businesses and industries, not just
high-tech ones.
Think of these principles as new economic rules of thumb.
![Page 4: 10 Rules For The Intangible Economy](https://reader033.fdocuments.net/reader033/viewer/2022061110/54530697af79591d308b5405/html5/thumbnails/4.jpg)
www.smarter-companies.com proprietary and confidential
Rules are mental models, regulations governing
conduct, action or procedure aimed at
getting a result.
![Page 5: 10 Rules For The Intangible Economy](https://reader033.fdocuments.net/reader033/viewer/2022061110/54530697af79591d308b5405/html5/thumbnails/5.jpg)
www.smarter-companies.com proprietary and confidential
When the rules change you have to change “how” you think
before you can change “what” you do to get the
results you want.
![Page 6: 10 Rules For The Intangible Economy](https://reader033.fdocuments.net/reader033/viewer/2022061110/54530697af79591d308b5405/html5/thumbnails/6.jpg)
www.smarter-companies.com proprietary and confidential
The old rules for economic gains were designed to produce and
sell tangible things
![Page 7: 10 Rules For The Intangible Economy](https://reader033.fdocuments.net/reader033/viewer/2022061110/54530697af79591d308b5405/html5/thumbnails/7.jpg)
www.smarter-companies.com proprietary and confidential
The new rules for economic gains are to create
and distribute valuefrom intangible things
![Page 8: 10 Rules For The Intangible Economy](https://reader033.fdocuments.net/reader033/viewer/2022061110/54530697af79591d308b5405/html5/thumbnails/8.jpg)
www.smarter-companies.com proprietary and confidential
The new rules for the intangible economy
start by thinking smarter, rather than working harder.
![Page 9: 10 Rules For The Intangible Economy](https://reader033.fdocuments.net/reader033/viewer/2022061110/54530697af79591d308b5405/html5/thumbnails/9.jpg)
www.smarter-companies.com proprietary and confidential
Smarter Companies
Follow The
Rules Of The
Intangible Economy
![Page 10: 10 Rules For The Intangible Economy](https://reader033.fdocuments.net/reader033/viewer/2022061110/54530697af79591d308b5405/html5/thumbnails/10.jpg)
www.smarter-companies.com proprietary and confidential
These Are The 10 Rules For The Intangible Economy
![Page 11: 10 Rules For The Intangible Economy](https://reader033.fdocuments.net/reader033/viewer/2022061110/54530697af79591d308b5405/html5/thumbnails/11.jpg)
www.smarter-companies.com proprietary and confidential
#1 Throw Out The Old Rules
• The old rules were about centralized control
• The new rules are about decentralized control
• The old rules were about managing people
• The new rules are about enabling people
• The old rules were about counting things
• The new rules are about counting value
![Page 12: 10 Rules For The Intangible Economy](https://reader033.fdocuments.net/reader033/viewer/2022061110/54530697af79591d308b5405/html5/thumbnails/12.jpg)
www.smarter-companies.com proprietary and confidential
#2 Create Collaborative Advantage
• It used to be about competitive advantage
• Now it is about collaborative advantage
• We used to compete for the same market.
• Now we collaborate to expand the market
• Competition is about beating someone
• Collaboration is about working with someone
![Page 13: 10 Rules For The Intangible Economy](https://reader033.fdocuments.net/reader033/viewer/2022061110/54530697af79591d308b5405/html5/thumbnails/13.jpg)
www.smarter-companies.com proprietary and confidential
#3 Feed The Minds
• Productivity is no longer measured in time
• Productivity is now a measure of smarter thinking
• The better we learn to think the more we can do
• Give people information and they’ll wonder why
• Give people knowledge and they’ll know how
![Page 14: 10 Rules For The Intangible Economy](https://reader033.fdocuments.net/reader033/viewer/2022061110/54530697af79591d308b5405/html5/thumbnails/14.jpg)
www.smarter-companies.com proprietary and confidential
#4 Increase Value
• Tangibles represent 20% of the value
• Intangibles represent 80% of the value
• More value comes from the 80% than the 20%
• Minds create more value than machines
• Human capital rest in people minds
• Engage the minds and increase your capital
![Page 15: 10 Rules For The Intangible Economy](https://reader033.fdocuments.net/reader033/viewer/2022061110/54530697af79591d308b5405/html5/thumbnails/15.jpg)
www.smarter-companies.com proprietary and confidential
#5 Give Value Freely
• Generosity begets wealth. The law of reciprocity
• Sharing ideas generously begets creativity
• Value creation begins with an idea (Intangible Capital)
• Good ideas are the ones that create new rules
• If you create the new rules you rule
• The rule is to give everyone value freely
![Page 16: 10 Rules For The Intangible Economy](https://reader033.fdocuments.net/reader033/viewer/2022061110/54530697af79591d308b5405/html5/thumbnails/16.jpg)
www.smarter-companies.com proprietary and confidential
#6 Maximize Network Value
• Shift from maximizing the firm’s value to maximizing the network’s value (Strategic Capital)
• Unless the network survives, the firm perishes (Relationship Capital)
• The network is much bigger than the firm
• The network is were all value is created, distributed and consumed (Structural Capital)
• To feed the minds feed the network.
![Page 17: 10 Rules For The Intangible Economy](https://reader033.fdocuments.net/reader033/viewer/2022061110/54530697af79591d308b5405/html5/thumbnails/17.jpg)
www.smarter-companies.com proprietary and confidential
#7 Accelerate Innovation
• What was is now obsolete
• Innovation comes from idea factories
• Idea factories produce value not things
• The factory isn’t contained in building
• The factory is within human networks
• Human networks create intangible capital from innovation
![Page 18: 10 Rules For The Intangible Economy](https://reader033.fdocuments.net/reader033/viewer/2022061110/54530697af79591d308b5405/html5/thumbnails/18.jpg)
www.smarter-companies.com proprietary and confidential
#8 Think Mind Share• It used to be about market share
• Now it is about mind share
• Mind share is created from interaction
• Interactions create relationship capital
• Relationship capital creates interest
• Interest is the dividend of the intangible economy
![Page 19: 10 Rules For The Intangible Economy](https://reader033.fdocuments.net/reader033/viewer/2022061110/54530697af79591d308b5405/html5/thumbnails/19.jpg)
www.smarter-companies.com proprietary and confidential
#9 Improve Intangible Capital • Define what value means to people
• Quantify the meaning to points of value created
• Measure perceptions of value by stakeholders
• Improve value creation through engagement
• Correlate improvements to results
• Start over again and never stop improving
![Page 20: 10 Rules For The Intangible Economy](https://reader033.fdocuments.net/reader033/viewer/2022061110/54530697af79591d308b5405/html5/thumbnails/20.jpg)
www.smarter-companies.com proprietary and confidential
#10 The Soft Trumps The Hard
• Tangible things are easy to manage and see
• Intangible things are difficult to manage and see
• The most precious and valued assets are invisible and intangible
• Social technology has made the intangibles visible
• Identifying, measuring and enabling intangible capital is how more value will be created
![Page 21: 10 Rules For The Intangible Economy](https://reader033.fdocuments.net/reader033/viewer/2022061110/54530697af79591d308b5405/html5/thumbnails/21.jpg)
www.smarter-companies.com proprietary and confidential
The Intangible Economy Isn’t In The Future….
It Is Here Now
![Page 22: 10 Rules For The Intangible Economy](https://reader033.fdocuments.net/reader033/viewer/2022061110/54530697af79591d308b5405/html5/thumbnails/22.jpg)
www.smarter-companies.com proprietary and confidential
So Now Is The Time….
To learn how to create more value from the Intangible Economy by collaborating with Smarter Companies who know how.