WHAT NOT TO DO: 10 RULES FOR TRANSITIONING TO DIGITALTWITTER: #10RULES

@faris

erm...

@scottwitt

creative

@prindlescott

technologist

@cstoller

planner

@mrhowell

producer

Faris YakobChief Innovation OfficerMDC@faris

5 thingsto do

5 thingsto donot

TACKLE EVERYTHING

TACKLE EVERYTHING

AT THE SAME TIME

hire a messiah

keep ‘Em separateD

think about the

think about the

technology last

make the new

make the new

fit in old boxes

Matt HowellChief Interactive OfficerModernista!@mrhowell

WANT TO MAKE BAD INTERACTIVE WORK? SET UP A SEPARATE GROUP CALLED ‘INTERACTIVE’.

ORGANIZE THE PHYSICAL WORKSPACE BY DEPARTMENT AT YOUR PERIL.

YOU CAN’T PREACH IT IF YOU’VE NEVER PRACTICED IT.

IF YOUR REORGANIZATION ISN’T PAINFUL, YOU’RE NOT PUSHING FAR ENOUGH.

JETTISON HANGERS-ON. DECONSTRUCT TEAMS TO ESSENTIAL PARTS.

Scott PrindleVP TechnologyCrispin Porter + Bogusky@prindlescott

LESS TALK, MORE ROCK.DON’T JUST TALK ABOUT IDEAS. MAKE THEM. EARLY PROTOTYPING IS CRITICAL.

DON’T LEAVE MOBILE AS AN AFTERTHOUGHT.

PRESENTING YOURSELF IN A TORRENT OF TECHNO-JARGON ISN’T A GREAT WAY TO MAKE FRIENDS.

IT’S NOT STORY VERSUS UTILITY. IT’S ABOUT BOTH. FIND THE RIGHT BALANCE TO MEET YOUR CLIENT’S BUSINESS NEEDS.

INTERACTIVE WORK THAT NO ONE INTERACTS WITH IS A PROBLEM. DON’T CONFUSE THE USER, PROVIDE A CLEAR CALL-TO-ACTION.

Scott WittBoard MemberBoulder Digital Works@scottwitt

CREATIVE FRICTION IS HEALTHY. BUT NOT EVERY DISAGREEMENT IS IDEOLOGICAL.

YOU CAN’T CREATE ADVERTISING AT THE SPEED OF CULTURE WHEN YOUR ORGANIZATION OPERATES AT THE SPEED OF PROCUREMENT.

LOVE ARCHITECTURE. NOT CONCRETE. KEEP FOCUS ON THE STORY, NOT JUST THE UNDERLYING TECHNOLOGY THAT DELIVERS IT.

LEARN TO ORGANIZE AROUND THE MINORITY.

LESS EGOS. MORE CHIEF COMMON SENSE OFFICERS.

YOUR SUBMISSIONSON TWITTER:#10RULES

VOTE AT:http://bit.ly/10rulescat

Chad StollerEVP Digital StrategyBBDO@cstoller

WHERE IS THE PRINT STRATEGY GUY?DESIGNATION CREATES SEGREGATION.

EMBRACE MARKETING R&D. SOME IDEAS WON’T MEET THE BRIEF.

STOP BUILDING TOOLS. START ADAPTING TO THEM.

REMOVE LEGACY. FORCE CHANGES.

DON’T ASK “WHAT.” ASK “WHY.”

ADVERTISING DOESN’T ALWAYS HAVE TO BE MEDIA BASED.