Consideration. Consideration... The price paid for the promise.
10 Reasons …. for putting international media on your consideration list!
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10 Reasons …. for putting international media on your consideration list!. International media. Who reads them? What makes the relationship they have with these media unique? What is the impact of the medium on your message?. Who reads them?. Who reads them?. - PowerPoint PPT Presentation
Transcript of 10 Reasons …. for putting international media on your consideration list!
10 REASONS …. FOR PUTTING INTERNATIONAL MEDIA ON YOUR CONSIDERATION LIST!
INTERNATIONAL MEDIA
■Who reads them?
■What makes the relationship they have with these media unique?
■What is the impact of the medium on your message?
WHO READS THEM?
AND NOT ALWAYS WHO YOU MIGHT EXPECT...WHO READS THEM?
WEB11.3 million
monthly users
1. DYNAMIC READERSHIP…
PRINT7.2 million
AIR
MOBILE3.8 millionmonthly
users
Source: EMS Summer 2011
Source: EMS Summer 2011
16.7 MILLION READERS IN THE KEY EUROPEAN MARKETS
SELLING 2,203,452 ISSUES ACROSS EMEA
EUROPE1,967,00
0
CENTRAL & EASTERNEUROPE36,959
MIDDLE EAST
75,568
AFRICA122,977
Latest circulation audit
2. AFFLUENT
2. AFFLUENT 57% of all seriously affluent Europeans consume
a WMG title
* Readers=average issue reader / Web + mobile visited in the last monthSource: EMS Summer 2011
Non WMG
WMG print
WMG print /web/mobile
65
207
162
Personal income of €100,000+
76
157
143
Own a second home abroad
84
160
128
Own €550,000+ of investment
(ex home)
72
188
155
Value of main watch €7,500
Index = 100
JEAN-CLAUDE TRICHET
President of the European Central Bank & International
Herald Tribune reader3. BUSINESS TITANS
3. BUSINESS TITANS
Source: EMS Summer 2011
They abstain from the
parochial views of our German
papers (Germany)
Non WMG
WMG print
WMG print /web/mobile
71
174
151
Influential opinion leader
235
182
C-Suite influence €1m+
decisions
63
213
166
C-Suite in a company of
100+ employees
70
184
153
C-Suite
Index = 100
54
* Readers=average issue reader / Web + mobile visited in the last month
■65% of business titans consume a WMG title
4. FREQUENT TRAVELLERS
4. FREQUENT TRAVELLERS■77% of all frequent business travelers consume a WMG title
Non WMG
WMG print
WMG print /web/mobile
46
245
198
6+ international air trips
271
212
6+ international business air
trips
73
167
148
11+ hotel nights on business
Index = 100
38
Source: EMS Summer 2011 * Readers=average issue reader / Web + mobile visited in the last month
5. TECH HEADS
5. TECH HEADS
Source: EMS Summer 2011
Non WMG
WMG print
WMG print /web/mobile
52
236
186
Industry Leaders, Head
of IT
77
155
141
Early adopters(first to have
technologically innovative products)
66
192
160
Owns a tablet
Index = 100
* Readers=average issue reader / Web + mobile visited in the last month
■66% of Heads in IT consume a WMG title
WHAT MAKES THE RELATIONSHIP THEY HAVE WITH THESE MEDIA UNIQUE?
6. WHY DO THEY READ WMG TITLES?
Quality of information and clarity of writing
(UK)
They are impartial, give the facts and leave
you to make up your own mind (France)
Nationals are for day to day news, internationals give more analysis and a different perspective
(France)
They abstain from the parochial views of our
German papers (Germany)
6. C’SUITE ARE NATURALLY ORIENTATED TOWARDS WMG TITLES
Prin
t con
sum
ptio
n
World Media Group
High
Low High
Career Builders
Good Life Innovation &
Exploration
Global Networkers
Prestige & Stature
Committed & Conscious
Source: EMS Summer 2011
6. THEY READ MORE!■An average affluent European reads
newspapers or magazines for 51 minutes on a weekday
■A European C’Suite executive reads newspapers or magazines for 1 hour on a weekday
■A European C’Suite executive who reads at least one WMG title reads newspapers or magazines for 1 hour and 15 minutes on a weekday
Source: EMS Summer 2011
6. ENGAGED AND INTERACT
And 104,286,965 unique monthly web visitors can’t all be wrong
■10,888,641 Facebook fans
■11,769,313 Twitter followers
Global Statistics
7. INFLUENCE
Source: The Influentials, 2008, GFK
Digital Influentials
Business Influentials
Social Influentials
32%
42%
34%
20%
19%
18%
Non WMG readers
WMG readers
% Profile
The international press provide a reference for all journalists.
They possess a quality of editorial which is unsurpassed.
The English language allows them to reach the economic and business elite. This is a
concentration of influence which is at the heart of decision
making
Nicolas BeyoutEditor, Les Echos
7. INFLUENCE
7. INFLUENCE
% REACH61%
54%WMG print and webWMG print
Source: Opinion Leaders Survey 2011
■WMG titles reach 61% of all Opinion Leaders across Europe
WHAT IS THE IMPACT OF THE MEDIUM ON YOUR MESSAGE?
8. TRUST AND RESPECT
Source: Driving Brand Enhancement
Trustworthy
Influential WouldRecommend
ReputableRespected
% PROFILEQuality National PrintWMG readers
Almost 20% more trust WMG titles than their main national quality publication
9. ENHANCED RELATIONSHIP
Source: Driving Brand Enhancement
9. ENHANCED RELATIONSHIP
% PROFILE
ReputationRelevanceConsistency
59%
45%
Quality national print WMG readers
Source: Driving Brand Enhancement
10. RECOMMENDATION
Source: EMS Summer 2011
Non WMG
WMG print
WMG print /web/mobile
95
113
112
Bank
98
105
103
Airline
94
113
110
Insurance
91
123
115
Business Consultant
Index = 100
* Readers=average issue reader / Web + mobile visited in the last month
Source: EMS Summer 2011
16.7 MILLION… BRAND ADVOCATES AT HOME AND ABROAD
10 REASONS …. FOR PUTTING INTERNATIONAL MEDIA ON YOUR CONSIDERATION LIST!
APPENDIX■Data sources■EMS Summer 2011, Synovate■EOLS 2011, IPSOS■Driving Brand Enhancement, ID Factor 2008■The Influentials, GfK, 2009
