10 PREDICTIONS FOR 2013 - frankwatching.com · 10 predictions affiliate window for 2013 simon...
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& ZANOX
10 PREDICTIONS
AFFILIATE WINDOW
FOR 2013
Simon Hofmeister & Jesse Le Grand
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AGENDA
10 PREDICTIONS FOR 2013
WHAT HAS HAPPENED IN THE
UK MARKET SO FAR?
WHAT HAS HAPPENED IN THE
DUTCH MARKET SO FAR?
SUMMARY
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10 PREDICTIONS FOR 2013
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ADVERTISER THIRST FOR DATA-DRIVEN INSIGHTS WILL CALL
FOR NETWORKS AND AGENCIES TO WORK CLOSELY
TOGETHER
MOBILE SPECIFIC PUBLISHERS WILL EMERGE
10 PREDICTIONS
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PERFORMANCE MARKETING WILL RAISE ITS PROFILE
THERE WILL BE FURTHER REGULATION AND FRAUD
PREVENTION
10 PREDICTIONS
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NETWORKS WILL EXPAND THEIR SERVICE OFFERING
THE LARGEST PUBLISHERS WILL CONTINUE TO GROW
10 PREDICTIONS
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MORE ADVERTISERS WILL ADOPT MULTIPLE PAYMENT MODELS
ONLINE TO OFFLINE WILL BECOME
COMMONPLACE
10 PREDICTIONS
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MORE PERFORMANCE OPPORTUNITIES WILL APPEAR
WITHIN FACEBOOK
LEAD GENERATION WILL GATHER STEAM
10 PREDICTIONS
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WHAT HAS HAPPENED?
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ADVERTISER THIRST FOR DATA-DRIVEN INSIGHTS WILL CALL
FOR NETWORKS AND AGENCIES TO WORK CLOSELY
TOGETHER
2013 2012
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ADVERTISER THIRST FOR DATA-DRIVEN INSIGHTS WILL CALL
FOR NETWORKS AND AGENCIES TO WORK CLOSELY
TOGETHER
Retail (fashion) Telecoms
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ADVERTISER THIRST FOR DATA-DRIVEN INSIGHTS WILL CALL
FOR NETWORKS AND AGENCIES TO WORK CLOSELY
TOGETHER
Interactions
38%
34%
16%
12%
88% 3 interactions or less
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ADVERTISER THIRST FOR DATA-DRIVEN INSIGHTS WILL CALL
FOR NETWORKS AND AGENCIES TO WORK CLOSELY
TOGETHER
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MOBILE SPECIFIC PUBLISHERS WILL EMERGE
2012 2013
Quidco MyVoucherCodes
Hot UK Deals TopCashback
Qustodian RedLaser Whisk
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MOBILE SPECIFIC PUBLISHERS WILL EMERGE
2012 2013
Quidco MyVoucherCodes
Hot UK Deals TopCashback
Here’s your exclusive offer for a £25 M&S voucher. Click the link and complete the order form using this special link:
advertiser.com/offer
Mobile Display Data Capture Text Message
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MOBILE SPECIFIC PUBLISHERS WILL EMERGE
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PORTFOLIO
PRODUCTS
BESPOKE
REPORTING DATA INSIGHTS
MOBILE & SEO
SPECIALIST HITWISE
NETWORKS WILL EXPAND THEIR SERVICE OFFERING
OVERRIDE
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Special tools
Benchmark &
SWOT analyses
Product feed
optimisation
SEO
Consultancy
NETWORKS WILL EXPAND THEIR SERVICE OFFERING
Mobile
Consultancy CRO
Consultancy
Publishers
Advertisers
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THE LARGEST PUBLISHERS WILL CONTINUE TO GROW
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THE LARGEST PUBLISHERS WILL CONTINUE TO GROW
2008 2009 2010 2011 2012
Revenue top 20 publishers
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ADVERTISERS WILL ADOPT MULTIPLE PAYMENT MODELS
POST
IMPRESSION CPC CPL CPM
MULTI
ATTRIBUTION
CPA LST CLICK
WINS
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ADVERTISERS WILL ADOPT MULTIPLE PAYMENT MODELS
assists last click
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SUMMARY ADVERTISERS
PUBLISHERS • Build up a brand –
invest in marketing
• Focus on entire
customer journey
• Start with mobile!
• Share your data &
insights with your
network &
publishers
• Start with mobile!
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Thank you.
Questions?