10 Predictions About the 2014 Event Rental Market

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PARTY / EVENT RENTAL FORECAST FOR 2014. 10 Predictions About the 2014 Party Rental Industry

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According to a number of big party and event rental companies profiled by Special Events Magazine, “business has firmed up in 2013, and they expect the same continued--albeit slow--growth in 2014.” With 2013 nearing an end, a number of publications across the entire foodservice, hospitality, and event industry have been forecasting how the 2014 Party and Event Rental industry will fare. Check out 10 of the most interesting findings we've uncovered!

Transcript of 10 Predictions About the 2014 Event Rental Market

Page 1: 10 Predictions About the 2014 Event Rental Market

PARTY / EVENT RENTAL FORECAST FOR 2014.

10 Predictions About the 2014 Party Rental Industry

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THE 2014 MARKET PREDICTIONS

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43 percent of respondents predict they will create more events in 2014 than they did in 2013 while 37 percent say they will create the same number and 6 percent expect to

create fewer.Source: Special Events Magazine

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Half of all respondents expect an increase in revenue derived from both business/corporate (50 percent) and

social/private events (51 percent). Relatively few expect revenue decreases (business/corporate events, 10 percent;

social/private events, 6 percent)..

Source: Special Events Magazine

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The most common steps taken in an effort to adapt to the

2014 rental marketplace will include...

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adding new inventory (76 percent) and/or pursuing new

clients (73 percent.

Source: Special Events Magazine

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followed by increasing marketing efforts (53 percent).

Source: Special Events Magazine

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Four in ten (41 percent) will add staff.

Source: Special Events Magazine

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while just over a third will add new services (35 percent)

and/or streamline operations (35 percent).

Source: Special Events Magazine

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THE 2014 RENTAL ITEM PREDICTIONS

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Larger selections in all categories of inventory.

Source: Special Events Magazine

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Source: Special Events Magazine

bringing in new items on a more 'request' basis now as opposed to a seasonal basis.

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Source: Special Events Magazine

Home interior design and fashion trends driving the design of tabletop and linen inventory.

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Source: Special Events Magazine

increasing demand for custom work

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While 2014 sounds like it’s shaping up to be a good year, there are many challenges independent event professionals will need to overcome...

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CHALLENGES INCLUDE:

Uncertain economy.

Reduced client budgets.

Increased competition.

Shorter lead times.

Demonstrating the value/ROI.

Source: Special Events Magazine

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Challenges in-house event professionals will need to overcome include...

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CHALLENGES INCLUDE:

Reduced budgets.

Uncertain economy.

Shorter lead times.

Demonstrating the value/ROI.

Source: Special Events Magazine

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