10 Powerful Quotes From the Steve Jobs Movie and What They Teach Us About Leadership - Forbes

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LEADER SHI P | 8162013 1049AM | 351803 views

10 Powerful Quotes From TheSteve Jobs Movie And WhatThey Teach Us About Leadership

Ashton Kutcher portraying Steve Jobs

The script for Jobs the new movie starring Ashton Kutcher as the visionary

Apple co-founder is heavy with quotes that reflect Jobsrsquo business philosophy

and approach to life Irsquove interviewed the director Joshua Michael Stern and I

recognize most of Kutcherrsquos lines in the movie as being either direct quotes

from Steve Jobs or compilations of his quotes Here is my vote for the ten best

quotes from the movie and what they can teach us about leadership

creativity communications and success

According to Jobs film directorJoshua Michael

Stern Steve Jobs felt that life experiences were

critical to being creative Stern included pivotal

scenes in the movie showing a young Steve Jobs

taking a college calligraphy course and visiting India

with his friend Daniel Kottke ldquoAbsorbing culture

art and history were extremely important to Jobs

He believed in taking life experiences and using it as

a subtext for something else yoursquore doing like

helping to form the product yoursquore creatingrdquo said

Stern This is one of the most powerful success

principles we can learn from Steve Jobs a broad set

of life experiences is essential for creativity to

flourish

Steve Jobs didnrsquot hesitate to take risks If he wanted

something he would ask even at a young age

When Jobs was twelve years old he called up HP co-

ldquo1 Irsquom not dismissing the value of higher education Irsquom simply saying it comes at the

expense of experience

ldquo 2 The greatest artists like Dylan Picasso and Newton

risked failure And if we want to be great wersquove got to risk

it too

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Carmine Gallo

Contributor

Follow (932)

Carmine Gallo is a popular key note speaker and

communication coach for the worldrsquos most

admired brands He is the author of seven

international bestsellers including his newest

book Talk Like TED The 9 Public-Speaking

Secrets of the Worlds Top Minds Learn more at

wwwtalkliketedcom Carmine also wrote The

Presentation Secrets of Steve Jobs and The

Apple Experience the first book revealing the

Follow (932)

Carmine Gallo Contributor

I write about success leadership and communications

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founder Bill Hewlett and asked for spare parts

Hewlett gave Jobs the parts and a summer job

ldquoYoursquove got to be willing to crash and burn If yoursquore

afraid of failing you wonrsquot get very farrdquo Jobs once

said ldquoMost people never pick up the phone and call

Most people never ask and thatrsquos what separates

the people who do things from the people who just

dream about themrdquo Irsquove rarely interviewed a

successful entrepreneur or CEO who hasnrsquot risked

failure In fact most successful people donrsquot even

see lsquofailurersquo they see a result that didnrsquot have the

intended outcome

Steve Jobs didnrsquot believe in focus groups Actually

he avoided them like the plague Jobs believed in

building great products that he would want to use

himself To a large extent he had a point For

example in 2010 how many of us would have asked

for a third device in between a laptop and a

smartphone Most people would never have asked

for an iPad but once millions of consumers saw it

they couldnrsquot live without it and it opened up

entirely new categories of business applications

When I spent one year researching a book on the

Apple Store I learned that Jobs revolutionized the

retail business because he asked better questions

For example Jobs did not ask ldquoHow do we build a

better store than our competitorsrdquo Instead he

asked ldquoHow do we reinvent the storerdquo Donrsquot do

things better do things differently

Ashton Kutcher likes this quote so much he used it

in a short speech at a recent award show explaining

that itrsquos one of the most profound things he learned

while preparing for the role as Steve Jobs The quote

itself is taken from a rare 1995 interview for the

Santa Clara Valley Historical Association The entire

clip is available here on YouTube The rest of the

quote is equally as profound ldquoWhen you grow up

you tend to get told that the world is the way it is and your life is just to live

your life and try not to bash into the walls too muchhellipthatrsquos a very limited life

Life can be much broader once you discover one simple factmdasheverything

around you that you call life was made up by people that were no smarter than

youhellipshake off this erroneous notion that life is there and yoursquore just going to

live in it versus make your mark upon it Once you learn that you will never

be the same againrdquo Donrsquot just live a life build one

Steve Jobs believed in dreaming big In the 1970s personal computers were

relegated to the hobbyist market Jobs had the vision of lsquoputting a computer in

the hands of everyday peoplersquo He once said that Xerox could have dominated

the entire computer industry because Xerox scientists in Palo Altorsquos PARC

research facility were developing the first graphical user interface Jobs said

Xerox failed because its ldquovisionrdquo was limited to making another copy machine

Never underestimate the power of a bold vision to move your career and the

world forward

ldquo 3 How does somebody know what they want if they

havenrsquot even seen it

ldquo 4 Everything around you that you call life was made up by

people that were no smarter than you and you can change

it you can influence it you can build your own things that

other people can use

ldquo 5 I would rather gamble on our vision than make a lsquome toorsquo product

MO R E F R O M C A R MIN E G A L L O

Who JustMade A BillionDollarsTrack the biggest winners and

losers among the 50 richest

people on the planet

See whos up and whos down raquo

Ad by Mov ie Mode

Weekend BoxOffice TheButler Opens To$25m Kick-Ass2 Jobs AndParanoia Crash

Scott MendelsonContributor

Best BusinessQuotes From TheSilver Screen

Sean EichenbergerForbes Staff

Steve Jobs BiopicjOBS Gets ItTotally WrongWoz Says

Connie GuglielmoForbes Staff

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The devilrsquos in the details and few people were more obsessed with details than

Jobs Wersquove all heard stories of Jobs driving his engineers crazy because he

didnrsquot like the aesthetic of something inside the computer that nobody would

ever see Everything mattered I recall visiting a cardboard box manufacturing

facility in Modesto California to prepare for a keynote speech to industry

executives This company made boxes for Apple products One factory

manager said out of the thousands of brands they made boxes for none were

more particular than Apple Steve Jobs demanded that the details of the box

the tactile design had to be just right The edges had to look and even feel a

certain way When customers opened an iPhone box it had to set the tone for

the experience Far too many people and businesses overlook the details and

the customer experience with the brand inevitably suffers Details matter

Jobs once said that what made the Macintosh great was the fact that the

people he chose to work on the system were ldquomusicians and poets and

artists and zoologists and historians who also happened to be computer

scientistsrdquo Itrsquos a profound insight that speaks to building creative teams

Today itrsquos common for many companies to overlook creative individuals

because they donrsquot fit in a hiring box Jobs didnrsquot just think differently he

hired differently See genius in diversity Hire outside your industry from time

to time

I considered Steve Jobs one of the worldrsquos greatest corporate presenters

because he always explained the problem that his product would solve The

introduction of iTunes Music Store in 2003 is perhaps the best example of

this approach In one presentation Steve Jobs turned around public opinion

convincing customers that it was in their best interest to pay for something

(songs) that they could otherwise get for free at the time In this video clip you

can watch Jobs demonstrate the ldquoupsides and downsidesrdquo of the status quo

followed by his ldquosolutionrdquo the 99 cent song on the iTunes Music Store Your

audience needs to understand the problem your idea solves Donrsquot leave them

guessing Explain it clearly

Steve Jobs believed that passion was a critical component of success He

talked about the role of passion constantly so itrsquos no surprise that this quote

would appear in lsquoJobsrsquo the film The 2005 Steve Jobs commencement address

at Stanford University has been viewed millions of times and itrsquos the event

where his thoughts on passion are most clearly articulated Jobs told the

graduates that day ldquoYoursquove got to find what you lovehellip Your work is going to

fill a large part of your life and the only way to be truly satisfied is to do what

you believe is great work And the only way to do great work is to love what

you do If you havenrsquot found it yet keep looking Donrsquot settle As with all

matters of the heart yoursquoll know when you find itrdquo This could very well be the

greatest piece of career advice ever given with the exception of 10

This quote is the best advice Jobs ever gave to Disneyrsquos Chief Creative Officer

John Lasseter Well before he became Disneyrsquos chief animator Lasseter

recalls his first meeting with Steve Jobs after Jobs bought Pixar in 1986

Lasseter was working on a short film at the time and at the end of the

meeting Lasseter says Steve Jobs asked him to do one thing ldquoMake it greatrdquo

The short Tin Toy went on to win the first academy award ever given for

computer animation and set the foundation for what later would become Toy

ldquo 6 Wersquove got to make the small things unforgettable

ldquo 7 Herersquos to the crazy ones The misfits The rebels The trouble-makers The round pegs in

the square holes The ones who see things differentlyhellipthey change things They push the

human race forward And while some may see them as the crazy ones we see genius

ldquo 8 Yoursquove got to have a problem that you want to solve a wrong that you want to right

ldquo9 It [what you choose to do] has got to be something that yoursquore passionate about because

otherwise you wonrsquot have the perseverance to see it through

ldquo 10 In your life you only get to do so many things and right now wersquove chosen to do this so

letrsquos make it great

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Story Lasseter has told the story publicly a few times most recently in this

emotional tribute at Disneyrsquos D23 Expo (the story begins at 830) Lasseter

said those three wordsmdashmake it greatmdashhave applied to every frame of every

Pixar movie he worked on

Is everything you do as great as it could be This could very well be the most

important question you ask yourself as a leader Your customers deserve

nothing less Donrsquot just make it make it great

You might also likehellip

Print Report Corrections Reprints amp Permissions

Best Business Quotes From Movies

1 of 36

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Best Business Quotes From The Silver Screen

We all know Greed is good Here is a host of other memorable movie lines


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I saw JOBS last night and despite the poor reviews actually really enjoyed it Quotes like

Enter Your Comment

Post Your CommentPlease log in or sign up to comment

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is called out

CommentsCALLED-OUT Expand All Comments Follow Comments

Debbie Miller 10 months ago

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Author

Author

Author

Author

the ones you note really resonate and inspire and itrsquos great wersquore able to experience them

in their original contexts in this film

Reply

Debbie thanks for your insight I saw the movie and I think this is going to be a

good example of critics and audiences reaching different conclusions The

critics focus on events that were not covered in the movie mdash itrsquos going to be

hard to satisfy everyone with a life as rich as Steve Jobs They also say the

script is ldquolightrdquo I agree that itrsquos on the lighter side because itrsquos mostly Steve Jobs

quotes and things he said publicly That said for anyone who wants to achieve

more in life I found it inspirational Ashton Kutcher will surprise many

viewers too

Reply

This is quite an insightful article The quotes that yoursquove shared make you want to do and

think so much differently

I havenrsquot watched the movie lsquoJobsrsquo yet but Irsquove heard its an adaptation of the book by

Walter Isaacson I loved the book and hoping the movie is so much good too

Reply

Asha Irsquom so glad the article inspired you Steve Jobs challenged his team to do

things differently than the competition not just ldquobetterrdquo The book by Walter

Isaacson is not the basis of this movie however Therersquos some confusion The

book is being written into a film by the great Aaron Sorkin Canrsquot wait for that to

come out

Reply

9 is a necessity Without passion no amount of hard work and smarts will grant you

success You can tell the difference between a smart and savvy entrepreneur and a smart

savvy and PASSIONATE one The former will break at some point throughout the

inevitable obstacles of the process the latter will persevere because they see no other

way

Great article thank you

wwwbestfortyhoursevertumblrcom

Reply

Heather 9 is critical for entrepreneurship and innovation to flourish Irsquom also

fond of 10 Irsquove been using it to close some of my keynote speeches like this

one to sporting goods retailers httpbitly14cWm9g

Reply

I am actually surprised with Ashton Kutcherrsquos performance on this film My favorite

quote will always be ldquoHerersquos to the crazy ones The misfits The rebels The trouble-

makershelliprdquo Jobsrsquo story has always been an inspiration to me and watching this movie

made me understand him more

Danny Cook retail marketing

Reply

Danny thank you I believe these quotes hold the secret to success in any field

Called-out comment

Carmine Gallo Contributor 10 months ago

Called-out comment

Asha Seth 10 months ago

Called-out comment


Called-out comment

Heather Poitras 10 months ago

Called-out comment


Called-out comment

Danny Cook 10 months ago

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Reply

Carmine

Jobs had such a profound impact on society and how we think act and do I love that

yoursquove put together an outstanding compilation of quotes from the movie with your own

thoughts and feelings Your passion for Jobs and his work resonates with the reader

throughout this piece I havenrsquot seen the movie but love that you end this piece with a

question and deep thought Thoroughly enjoyed the article and looking forward to

reading more from you

Reply

Melissa thank you for your kind comment I strive to write ldquonews you can userdquo

for anyone interesting in becoming more successful leaders and

communicators I look forward to reading more of your comments in future

articles

Reply

Melissa Krivachek 10 months ago

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founder Bill Hewlett and asked for spare parts

Hewlett gave Jobs the parts and a summer job

ldquoYoursquove got to be willing to crash and burn If yoursquore

afraid of failing you wonrsquot get very farrdquo Jobs once

said ldquoMost people never pick up the phone and call

Most people never ask and thatrsquos what separates

the people who do things from the people who just

dream about themrdquo Irsquove rarely interviewed a

successful entrepreneur or CEO who hasnrsquot risked

failure In fact most successful people donrsquot even

see lsquofailurersquo they see a result that didnrsquot have the

intended outcome

Steve Jobs didnrsquot believe in focus groups Actually

he avoided them like the plague Jobs believed in

building great products that he would want to use

himself To a large extent he had a point For

example in 2010 how many of us would have asked

for a third device in between a laptop and a

smartphone Most people would never have asked

for an iPad but once millions of consumers saw it

they couldnrsquot live without it and it opened up

entirely new categories of business applications

When I spent one year researching a book on the

Apple Store I learned that Jobs revolutionized the

retail business because he asked better questions

For example Jobs did not ask ldquoHow do we build a

better store than our competitorsrdquo Instead he

asked ldquoHow do we reinvent the storerdquo Donrsquot do

things better do things differently

Ashton Kutcher likes this quote so much he used it

in a short speech at a recent award show explaining

that itrsquos one of the most profound things he learned

while preparing for the role as Steve Jobs The quote

itself is taken from a rare 1995 interview for the

Santa Clara Valley Historical Association The entire

clip is available here on YouTube The rest of the

quote is equally as profound ldquoWhen you grow up

you tend to get told that the world is the way it is and your life is just to live

your life and try not to bash into the walls too muchhellipthatrsquos a very limited life

Life can be much broader once you discover one simple factmdasheverything

around you that you call life was made up by people that were no smarter than

youhellipshake off this erroneous notion that life is there and yoursquore just going to

live in it versus make your mark upon it Once you learn that you will never

be the same againrdquo Donrsquot just live a life build one

Steve Jobs believed in dreaming big In the 1970s personal computers were

relegated to the hobbyist market Jobs had the vision of lsquoputting a computer in

the hands of everyday peoplersquo He once said that Xerox could have dominated

the entire computer industry because Xerox scientists in Palo Altorsquos PARC

research facility were developing the first graphical user interface Jobs said

Xerox failed because its ldquovisionrdquo was limited to making another copy machine

Never underestimate the power of a bold vision to move your career and the

world forward

ldquo 3 How does somebody know what they want if they

havenrsquot even seen it

ldquo 4 Everything around you that you call life was made up by

people that were no smarter than you and you can change

it you can influence it you can build your own things that

other people can use

ldquo 5 I would rather gamble on our vision than make a lsquome toorsquo product

MO R E F R O M C A R MIN E G A L L O

Who JustMade A BillionDollarsTrack the biggest winners and

losers among the 50 richest

people on the planet

See whos up and whos down raquo

Ad by Mov ie Mode

Weekend BoxOffice TheButler Opens To$25m Kick-Ass2 Jobs AndParanoia Crash

Scott MendelsonContributor

Best BusinessQuotes From TheSilver Screen

Sean EichenbergerForbes Staff

Steve Jobs BiopicjOBS Gets ItTotally WrongWoz Says

Connie GuglielmoForbes Staff

Ad by Mov ie Mode

Ad by Mov ie Mode






















to time








































Lists


Video

Rich est Fa m ilies

Also On Forbes



See Also

Inspiring Quotes


Motivational Quotes




Business Strategies












1 of 36

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Carmine







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to time








































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Also On Forbes



See Also

Inspiring Quotes


Motivational Quotes




Business Strategies












1 of 36

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viewers too

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come out

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way



Reply




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Carmine







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articles

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See Also

Inspiring Quotes


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Business Strategies












1 of 36

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10 Powerful Quotes From the Steve Jobs Movie and What They Teach Us About Leadership - Forbes

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Transcript of 10 Powerful Quotes From the Steve Jobs Movie and What They Teach Us About Leadership - Forbes