10 New Ways to Get Value from ion in 2017
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10 New Ways to Get Value from ion in 2017
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Transcript of 10 New Ways to Get Value from ion in 2017
10 New Ways to Get Valuefrom ion in 2017
Welcome
Audrey RossDirector of Customer
Engagement
Shaun WilliamsMarketing Manager
Tweet Us
@ioninteractive #ionwebinar
1. Testing Your Content2. Easy Quick Starts!3. Landing Pages4. Creating Content Stories5. Finding your Perfect Quick Start6. Interactive Video7. Account Based Marketing8. Modern Forms9. Embed Your ion Content10. In-platform Chat
What We’ll Cover
Testing Your Content
1
Testing Your Content1
• A/B tests: Not just for landing pages and site testing!
• Start with high-value and high-volume pieces
• Test the entry into the content
• If lead gen, test the gate (or absence of the gate!)
To Gate or Not To Gate?
Gated Experience
Ungated Experience
Easy Quick Starts
Easy Quick StartsAll customers have them, any
customer can use
No training needed - just save, publish, and launch!
With ready content, can be launched in < 1 hour
Easy Quick Starts
Easy Assessment
Easy Quick Starts
Easy Quiz
Landing Pages
3
Landing Pages
Sears Landing Page
Landing Pages
Total Protect Home Warranty Landing Page
Creating Content Stories
Centermark
Info-graphic
Assessment Results
Finding your PerfectQuick Start
Finding Your Perfect QuickStart
1. Go to ion website
2. Find template gallery, under Examples
3. Explore
Easy as 1-2-3
Interactive Video
“In 2015, videos grew in consumption the most, among all content types. Many are predicting that video will compose 70% of all internet traffic, by 2017.”
Online video is the fastest growing content marketing trend:
~ Neil Patel
43 percent of consumers want to seemore video from brands.
43%
Video = ROI
A Firebrand Group study recently discovered that about 85 percent of marketers have seen
positive ROI from their video efforts.
85%
According to HubSpot research. Video was followed by social media posts, news articles and research content.“…the content that has the best chance to keep the audience’s attention is video, due to its interactive nature.”
Video Is Being Consumed
Video Decision Tree
ion Quick Start - Video Decision Tree
Interactive Video
Account Based Marketing
Quick Starts
Quick Pitch for Accounts Based Marketers
Quick Starts
Online Sales Presentation
Modern Forms
Quick Starts
Landing Page with Mad Lib Form
Quick Starts
Slide-in Right Form
Progressive Profiling
New User
Return User ID
Embed Your ion Content
Embedded Customer Experience
FPL Embedded Calculator
Embedded Experience
Embedded Savings Calculator
Embedded Experience
Embedded Resource Library
In-Platform Chat
In-Platform Chat
Dave
Max
Jay
Maryl
Olivia
Shana
In-Platform Chat
Click on the chat icon
Bonus!Sales Enablement
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Sell-Side
Sell-Side
Sell-Side
Sell-Side
Quick Starts
ion Quick Start - Quick Pitch for Accounts Based Marketers
Sales Enablement
ion Quick Start - Online Sales Presentation
Sales Enablement
ion Quick Start - Sales Asset Matcher
