10 More Marketing Tips in 20 minutes for Attendance Promotion
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Engage Everywhere TM Webinar 3.0 “10 Attendee Marketing Tips in 20 Minutes” The Pulse Network
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Another in a series of webinars with The Pulse Network. More tips for attendance promotion for your exhibitions, events, conferences, conventions and meetings.
Transcript of 10 More Marketing Tips in 20 minutes for Attendance Promotion
Engage EverywhereTM
Webinar 3.0 “10 Attendee Marketing Tips
in 20 Minutes”
The Pulse Network
Housekeeping
• This Webinar 3.0 is streamed live but is also being recorded• Follow up email with link• Will be visible on TPN & ITI’s websites
• Join the conversation – use #10in20 to ask us a question• You can always ask us after the fact – full contact information will be
given at the end
Confidential – The Pulse Network Page 2
Your SpeakersStephanie S. Selesnick, President, International Trade Information, Inc.
• Exhibition professional since 10• Global Exhibition industry speaker and trainer• Frequent blogger for Expo Magazine and other publications• Member / Ringleader for SISO• Founder / Moderator of #ExpoChat
Rick Quinn, Account Executive, The Pulse Network• Part of The Pulse Network since it’s inception• 17 year industry professional• Headed up Technology and Client Services teams
• Discover / Design / Deliver / Service• Account Executive for TPN’s core accounts
Confidential – The Pulse Network Page 2
Tip 1 – Utilize your Association Memberships
Confidential – The Pulse Network Page 2
a. Remember – a friend of a member is a friend of yoursb. Similar to an exhibitor inviting their customer, make it easy for members to invite their colleagues
Tip 2 – Hold Poster Sessions
Confidential – The Pulse Network Page 2
a. 30-minute slotsb. Use your innovators/futurists/technologists
Tip 3 – Speaker / Sponsor Badges
Confidential – The Pulse Network Page 2
a. Placed on speaker / sponsor blog or website to show involvement in the event.b. Links back to event web site (big with SEO)c. Creates ability for affiliate marketing program this is simple and easyd. Builds awareness and branding
Tip 4 – Widgets
Confidential – The Pulse Network Page 2
a. Immediate lead collection for registrationb. Valuable for exhibitors / sponsors / top customersc. Links back to event web site (big with SEO)d. LinkedIn events / facebook / Google
Tip 5 – Offer Better Educational Programming
Confidential – The Pulse Network Page 2
a. Change up topics and speakersb. Use Media partners for content
Tip 6 – Gamification
Confidential – The Pulse Network Page 2
Tip 7 – Social Emails
Confidential – The Pulse Network Page 2
a. Remind your attendees why they registeredb. Newsletters are old school / social emails are new schoolc. Allows easy sharing by providing valuable content
Tip 8 – How Can You Change Up The Live Experience?
Confidential – The Pulse Network Page 2
a. Immersive Experiencesb. Room set changesc. Unexpected is good!
Tip 9 – Create Compelling Content
Confidential – The Pulse Network Page 2
a. Use Video to allow your prospects to virtually meet sponsors / speakers ahead of timeb. 80 / 20 Rule80% is about them / 20% is about youc. To keep your customers – generate content weekly. To build awareness - generate content daily.
Tip 10 – Start Experimenting with Hybrid and Virtual Events
Confidential – The Pulse Network Page 2
a. Less than 25% of show Organizers are doing so b. Start smallc. Sound quality is key!
Follow Up
Confidential – The Pulse Network Page 11
Any questions we didn’t answer? #10in20 Contact us:
Rick Quinn at [email protected]+1.781.821.6632 @rickquinn
Stephanie Selesnick at [email protected]+1.818.591.2255 @StephSelesnick
