10 MOBILE SURVEY TIPSHere are 10 tips for creating and optimizing the mobile survey experience!

Thursday, September 5, 13

#1 KEEP IT SHORT

Keep surveys short and to the point. Remember, mobile survey respondents could be anywhere - at the store, in a restaurant or at work.

10 Mobile Survey TipsThursday, September 5, 13

#1 KEEP IT SHORT (CONTINUED)

A good metric for mobile surveys is 10-7-140. Use a maximum of 10 questions. Have a maximum of 7 choices per question. Use 140 characters at most for the question text.

10 Mobile Survey Tips

10-7-140

Thursday, September 5, 13

#2 LOCATION LOCATION LOCATION

The old Realtor maxim applies to mobile surveys. Leverage the geolocation capabilities of mobile devices. Surveys can be triggered by the respondent being at a certain location.

10 Mobile Survey TipsThursday, September 5, 13

#3 BROAD COVERAGE

Be sure that your mobile survey technology can cover multiple devices where your respondents can be reached and is compatible with multiple smartphone operating systems.

10 Mobile Survey TipsThursday, September 5, 13

#4 TEST AND TEST AGAIN

All researchers know that things can go wrong with a survey, especially when surveys are delivered both online and mobile. Make sure you test the survey on each type of device and each operating system.

10 Mobile Survey TipsThursday, September 5, 13

#5 MAKE SURVEYS FUN

When appropriate - use the opportunities to “gamify” your surveys and make them more fun to increase engagement and participation.

10 Mobile Survey TipsThursday, September 5, 13

#5 MAKE SURVEYS FUN (CONTINUED)

Gamification is the application of game playing elements such as point scoring, rules of play or competition. This is often used as a marketing strategy to encourage engagement with a product, service or brand.

10 Mobile Survey TipsThursday, September 5, 13

#6 MAKE A MOBILE COMMUNITY

Integrated software delivers panel capabilities out-of-the-box. Take advantage of rewards, member profiles, push notifications, social sharing and more interactive ways to engage your community.

10 Mobile Survey TipsThursday, September 5, 13

#7 KEEP IT SIMPLE

Use images, audio and video very judiciously, and make sure you look at how your media appears and renders in the survey environment.

10 Mobile Survey TipsThursday, September 5, 13

#8 CREATE SOMETHING NEW

New mobile question types are frequently being visualized and created by mobile developers. Put on your thinking cap and create new breakthrough mobile question types.

10 Mobile Survey TipsThursday, September 5, 13

#9 COLLECT NEW DATA

Mobile data collection brings an opportunity to collect new forms of data. New types of data now possible to collect from mobile surveys include taking or uploading photos, videos and audio recordings.

10 Mobile Survey TipsThursday, September 5, 13

#10 OWN IT!

Did you know it is possible to make a white-label custom branded mobile software application? Make your entire mobile survey experience have your own or your client’s look, feel and brand.

10 Mobile Survey TipsThursday, September 5, 13

QUESTIONS? CONTACT US

Phone: 1(800) 326-5570

E-mail: sales-team@surveyanalytics.com

Online: www.surveyswipe.com/contact

10 Mobile Survey TipsThursday, September 5, 13