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“10 Killer White Hat Local Link Building Tips”

Local Search 2016:

Presented by: Kristopher B. Jones

Founder / CEO, LSEO.com

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A few things first…

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First - All Links Aren’t Equal• Localized versus Non-localized• Risk versus Reward• Quality versus Quantity• Natural versus Unnatural• Manual versus Automated• 25 seconds on Automated Penguin

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Second – (Onsite) is King

In order to earn links your content should…•Solve problems•Educate•Entertain•Add value•Be a resource

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Competitor Research

• Target 2-3 competitors and run ahrefs / Majestic back link reports

• Type into Google keywords that you’d like to rank for and take note of top 20 results

• Once you identify a prospective linking partner you need to identify why they should also link to you?

• Reach out and request the link

TIP #1

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Publish Lots of Content (Onsite)(HINT: Stop Selling and Start Adding Value)

• Produce content that adds value or / challenges advances thinking

• Build a resource center• Publish Listicles (Top 10 Lists) / Use lots of

statistics (Did you know? content)• Produce Infographics – make complex ideas or

topics easy and visual

TIP #2

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Get Published (Offsite)• Contribute content to 3rd party websites• Be consistent (twice per month) and sustained

(over 2 years) to have greatest impact• Be flexible – ask a prospective publisher what

specific content they are looking for• Note – as you guest blog you’ll want to publish

to your own blog, Medium, LinkedIn• Sign up to HARO

TIP #3

Awards and BadgesTIP #4

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Contests and Giveaways• Host a contest or giveaway on your website• Encourage link backs and social shares• Include multiple prizes so there are more

winners, shares and link backs• Share on social media and boost (pay for) ads• Allow commenting (helps to host via a blog)

TIP #5

Charities / Causes-Most local non-profits host sponsor or donor pages; Some National charities do as well (i.e. NASCAR Foundation)

-You need to do your research and see what charities in your community offer link back opportunities

-Sometime a donation as little as $50 or $100 can earn you a link from a high authority domain

- If a non-profit that you regularly donate to doesn’t have a “donors” page ask them to put one up

TIP #6

Directory ListingsTIP #7

Price = $84+ Per YearSubmission to all 5 major USData Aggregators

Price = $199+ Per YearSubmission to over 100 directories,Including Google, Bing / Yahoo, andYelp.

Sponsor Events / Dinners / Parties• There are dozens of events in your industry

that need sponsorships, which include “Sponsor pages”

• Each industry event includes official party and dinner sponsorships

TIP #8

Create Widgets / Games / QuizzesWidgets offer link backs from high authority 3rd party websites.

Games and Quizzes can be a source of significant traffic and link backs.

TIP #9

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Tell People about Errors on their site – Fix Links

• Find broken links in your niche• Find replacement pages from your site or build

content• Reach out to Webmaster and inform them that

they have a broken link on their site (provide link) and provide them with a substitute.

TIP #10

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Thank you!

Let’s stay in touch.

Follow me on Twitter – @krisjonescomLike me on Facebook – facebook.com/kbjcapital

Connect with me on LinkedIn – linkedin.com/in/internetceo

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