10 Insights from Fast Company Contributor, Brand Strategy & Innovation Expert, Debra Kaye
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Transcript of 10 Insights from Fast Company Contributor, Brand Strategy & Innovation Expert, Debra Kaye
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Global innovation and trends expert specializing in brand strategy and innovation for consumer businesses.
Contributor to Fast Company.Board member of Count Me In, an organization dedicated to helping women-owned businesses grow and prosper
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Insight #1
We’re entering the personal communication age –MAKE YOUR CONNECTIONS
PERSONAL
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Insight #2
The best brands are personalities -What personality does yours have?
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Insight #3
No single piece of information is ever important –it’s the repeated patterns that truly matter
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Insight #4
Instead of trying to change one’s behavior –try fitting into their existing patterns
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Insight #5
Pick the one thing that’s truly different about your product,make it stand out and let it define your packaging
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Insight #6
The brand magic happens when you move people –CONNECT EMOTIONALLY
(0.55m) Debra discusses the impact of making your brand connect emotionally
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Insight #7
People’s habits don’t change very fast and rarely do trends last –don’t let your brand be a fad
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Insight #8
Question everything –it’s the surest path towards innovation
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Insight #9
When you lose your brand rigidity,you’ll see innovation evolve at the edges
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Insight #10
Be a great observer –it’s the only way SEE what others are missing
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Really reflect...
What personality does your brand stand for?
Really reflect...
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