10 in 2010 - How the Internet has changed how kids & tweens consume cultural goods
description
Transcript of 10 in 2010 - How the Internet has changed how kids & tweens consume cultural goods
10 in 2.010
Our kids-pertise
Our kids-pertise
moms kids
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A = AdvertisingT = Technology
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AdNerds = A^T
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10 in 2.010
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webinternet
hardware
brains
legal
webinternet
webinternet
hardware
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brains
“These kids’ brains are actually wired differently, their IQs are up by all the measures we have. This is the smartest generation ever.”
Don Tapscott, author of “Grown Up Digital”
brains
brains“Email is old school in the eyes of the teenager. While adults use the computer for financial reasons like banking, buying, and planning our next trip, kids use it to meet each other, gossip, share photos, and communicate in character-limited blurbs.”
Pew Internet & American Life Project Surveys
brains1. YouTube2. Google3. Facebook4. Sex5. MySpace6. Porn7. Yahoo8. Michael Jackson9. Fred10. eBay
OnlineFamily.Norton, analysis of 3.5 billion searches
brains
legal
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10 in 2020
Your glasses went up and down a lot during the show you just left. Do you want
to share a 4-star (* * * *) rating for this show with your friends?