10 Ideas In Retail Innovation Will Change The Way You Shop

Lindsay BarnumMitchell Monihan

Nike Mexico

Kilometers = Currency

Starting Bid: 68 Kilometers

(43 Miles)

Starting Bid: 48 Kilometers

(30 Miles)

How many people like to run? Would you do this?

For none runners, would this motivate you to run?

Strength: Motivates people to live a active lifestyle while allowing them to get new Nike apparel!

Weakness: If the auction price is to high

Opportunity: Offer discounts for other Nike products (50 miles = 10% discount)

Threat: The possibility of people cheating, using the app while driving a car.

Can you think of anything where fitness can be turned into a currency?

• Gym memberships?• Discounted apparel for running companies?

• When shopping, do you ever want a second opinion on a clothing item?

• Do you ever post a picture of a clothing item on Facebook or another social media sight to see what other people think of it?

C&A Clothing

Has anyone heard of C&A Clothing?

Would this be helpful to you?Would the amount of “likes” influence your

purchase decision?

Strength: Allows you to see other peoples opinions on clothing items in real time

Weakness: If the clothing item has a lot of “likes” you might not buy it because it won’t seem “unique”

Opportunity: You can use this concept on other items and not just clothes

Threat: People switching the hangers on different clothing items so you won’t be sure if people actually like that clothing item

Have you heard of QThru?

QThru

• App for Android and iPhone • Start up stores: Seattle, WA and Alaska• Began in supermarkets

What is QThru?

This app lets you:

① scan a bar code, ②input your security pin, ③swipe a scanner for a receipt, ④skip the lines

Strength: Adapting to the fast-paced lifestyle of our generation

Weakness: Implementing new machinery into the stores

Opportunity: The application can be used for more than just a purchase

Threat: Competing against self checkouts such as Fred Meyer or Safeway

Have you heard of DipJar?

Are you annoyed carrying around change so that you can tip your morning barista or waitress at lunch?

DipJar is the solution.

DipJar

• Debit or Credit card tipping • Start up in New York• Tested in coffee shops

What is DipJar?

• Tipping mechanism that eliminates the need to carry cash

• An automatic tip is listed on the top ($1)• For the stores only requirement is to register

online and plug it in• CNN calls this invention “Genius”

Strength: Employees can continue to be tipped in this plastic age

Weakness: Working with a third party means they receive (~10c) a dollar

Opportunity: A simple idea that can be spread into many business models

Threat: Tips are received as a check, many workers rely on instant cash

Work Cited • http://www.forbes.com/fdc/welcome_mjx.shtml• https://d1bv8rh5xtz9w3.cloudfront.net/sites/default/files/blog-images/

Forbes-logo.jpg• http://www.cnn.com/2012/10/26/tech/apparently-this-matters-dipjar/• http://www.reuters.com/article/2013/03/11/us-retail-service-dipjar-idUSB

RE92A03320130311• http://www.geekwire.com/2012/qthru-raises-cash-transform-supermarke

t-experience/• http://thenextweb.com/insider/2012/12/04/qthru-is-gearing-up-to-expan

d-over-the-us-as-its-ios-and-android-apps-go-live/

• http://www.theverge.com/2012/5/6/3002270/fashion-like-facebook-brazil-cea-clothes

• http://3.bp.blogspot.com/-lFRzHgLsC0E/TbAfnthm5QI/AAAAAAAABFQ/ocbmy_xDUzo/s1600/C%2526A+logo+2011.png

• https://www.harrahs.com/images/Property/atl/thingsToDo/Shopping_HappyWoman_300x225.jpg

• http://usfitties.com/exercise/nike-mexico-facebook-runners-kilometers-currency/

• http://www.wigglestatic.com/product-media/5360074907/H-Nike-465415-061-Front.jpg?w=2000&h=2000&a=7

• http://www.toprunningsneon.com/images/toprunningsneon.com/New_Women_Nike_Free_Run_3_Coral.jpg

• http://4.bp.blogspot.com/-NjfdhJ7uhHA/T-uPw8-2SHI/AAAAAAAAAUk/zDEf1kLIhF4/s1600/running2.jpg