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Transcript of 10 fn s16
Enabling the Growth of Telepresence and
Enterprise Video
Rose Klimovich
VP – Product Management
and Product Development
May 2010
Agenda
2
Who is Telx? Video Market Challenges with
Telepresence
What can you do?
New York Metro
• 4 Datacenters
• 290 Networks
• 162,054 Square feet
Chicago
• 2 Datacenters
• 31 Networks
• 41,329 Square feet
Southeast
• 3 Datacenters
• 80 Networks
• 177,824 Square feet
Dallas/Phoenix
• 3 Datacenters
• 53 Networks
• 58,945 Square feet
California
• 3 Datacenters
• 27 Networks
• 43,275 Square feet
Who is Telx?
Colocation and Interconnection Leader
Customers: world’s largest
services providers; enterprises;
financial services firms;
Cloud/SaaS providers
SPACE POWER Interconnection
Center
• Cages
• Cabinets• AC/DC
• UPS and Generators
• Physical and Virtual Cross
Connects
•Exchanges for IP, video
and other services
Who is Telx?
Core Products
Video and Telepresence
• Offer the Telx Video Exchange enabling video communities of interest
• Offer end to end system to manage video calls
• Provide a secure place to store bridges and other video equipment
• Managed Services offered by our partners
The Challengers
& New Entrants
Channels, Service
Providers & Systems
Integrators
Substitute
Technologies
Core Technology
Suppliers
Telepresence Industry – Big 5
Changing Video Industry Structure
Source: Frost & Sullivan
Corporate Video is poised for
growth…
Video Telepresence
will replace 2.1
million airline seats
per year by 2012 -
Gartner
Videoconferencing
infrastructure will grow at
a compound annual
growth rate of 14.% to
$866M through 2013 -
Gartner
In 2008, the global visual
collaboration managed services
market was worth $82.7 million;
growing at a CAGR of 162.4% from
2008 to 2015, reaching $938.3
million in total revenues by 2015. –
Frost and Sullivan
Two key business drivers for
videoconferencing adoption: the
need to improve collaboration for an
increasingly virtual workforce, and
the desire to use video to reduce, or
offset, reductions in travel spending
- Nemertes
But it has not taken off yet…
Where we are today
•Is the LAN QoS enabled ?
•Does the LAN have the capacity ?
•Can video pass thru firewall ?
•Are the specialized networking people
to design real time traffic available?
•Right QoS for Video on WAN??
•Enough affordable bandwidth for MCU?
•ISDN available for legacy calls?
• Video infrastructure designers available?
•Networking people available?
Has carrier implemented proper
QoS for Video?
How do you video with community of interest –different carriers, different QoS, security issues?
MLPS
Carrier A
MLPS
Carrier B
MCU
GW
Per Frost and Sullivan, major challenge that the high-end visual
collaboration services providers are facing is the low awareness of the
benefits and the ease-of-use of visual collaboration tools among business
leaders. A common misconception, quite prevalent until recently, was that
those tools and services were difficult to use, required extensive
expertise, and were reserved mostly for the upper executives.
However there are real challenges…
• Network: Bandwidth may not be sufficient or network may not be
architected correctly
• Communities of Interest: Inter-provider video is still difficult and
security is a concern
• Infrastructure Equipment: Infrastructure equipment needs to be set
up correctly, securely stored and widely accessible
• Troubleshooting: Management of devises and calls is difficult
• Video Call Set up: call set up is easier but may still be a challenge
Challenges
Video networks can be ISDN, private networks like
Ethernet or MPLS and/or use the public Internet
• May be corporate networks or be dedicated
If you have problems with Video, the network may be the
problem:
• Know what you have – audit your network capacity
especially to smaller locations – more bandwidth may
be the answer
• Manage and shape traffic
• Use wan optimization devises which can reduce non-
real time traffic loads by 50%
• Optimize your network architecture
Challenge: Network
Challenges: Communities of Interest
Carrier #2
MPLS Network
Carrier #1
MPLS Network
Polycom
Video
Equipment
Tandberg
Video
Equipment
How do you do video conferencing with
other companies?
Challenges: Communities of Interest
Carrier #2
MPLS Network
Carrier #1
MPLS Network
ENTERPRISE VIDEO EXCHANGE
Polycom
Video
Equipment
Tandberg
Video
Equipment
Bridges
Video
Exchange
Use a business to business video
exchange
Business to Business Video Exchange:
Forming Communities of Interest
CISCO YSTEMSS
SD
IPV
VPN NAP
Connectivity +
111 8th
Ave., NYC
VPN
Carrier
Edge
Router
VPN
Carrier
Edge
Router
CISCO YSTEMSS
SD
IPV
VPN NAP
60 Hudson, NYC
Multiple
VPN’s
Multiple
carriers
VPN
Carrier
Edge
Router
VPN
Carrier
EdgeRouter
Customer
MCU’s etc.
IP/Sonet
CISCO YSTEMSS
SD
ISDN
PSTN
ISDN
PSTN
ISDN
PSTN
Toronto
Customer Severs,
MCU’s, Gateways, etc
VPN
Carrier
Edge
Router
VPN
Carrier
Edge
Router
Multiple
VPN’s
Multiple
carriers
Connectivity +
INSIGHT
Monitoring &
Diagnostics
Interexchange FacilitiesMajor Telehotels
Scalable - Platform
- geographically
Unlimited carrier connections
Unlimited network peering - Private/private
- Private/public
- Address resolution
- QoS transliteration
- Security
End to end Monitoring
End to end diagnostics
Security
Huge bandwidth for MCU’s
Multiple
VPN’s
Multiple
carriers
Connectivity +
Video screens are located on the premises with the users
However, infrastructure equipment (bridges, gateways,
gatekeepers) can be anywhere but need to be secure and
accessible
Look at locating infrastructure equipment in a carrier
neutral colocation center:
• Cost effective, flexible space and power
• Back up and redundant cooling and power
• Secure controlled access
• Low latency access to the end users
• Access to different carriers
• 24X7 technical support
Challenge: Infrastructure
Equipment
Challenge: Managing video application
end to end
Video Conferencing is poised for growth.
Manage the challenges
• Network: Architect your network to support video
• Communities of Interest: Connect to a business to business video
exchange to support communities
• Infrastructure Equipment: Secure your equipment in a carrier neutral
colocation facility
• Troubleshooting: Manage the calls end to end
• Call Set up: support either internally or with a managed service provider
Telx can help
• Provide network choice
• Form business to business communities in the Telx Video
Exchange
• Be a secure place to store equipment
• Offer software that enhances troubleshooting and management
Summary
Telx Video ExchangeConnecting Carrier Networks in the
Cloud
Internetwork/Intercarrier Routing/QoS
Transliteration/Address
Resolution/Security
Video Infrastructure
Hosting
Bridging/ISDN
Gateways/Gatekeepers/
Help Desk
Scheduling
Conference
Operations
Concierge
(VNOC)
Services
Provided by Telx partners
CarrierNetworksINSIGHT
Video
Monitoring,
diagnostics
Telx Video Exchange
Video Conferencing Users
•Allows you to expand and
communicate across ‘IP islands’
•Provides s secure place to
store video equipment
•Improve ROI on your video
investment
Carriers and Service Providers
•Grow bandwidth and other
revenue
•Stickier customers
•Fill your networks with a high
bandwidth growing application
16
Thank you
www.telx.com