1. 10 chin dch qung co thnh cng rc r mi thi i Khng cn rm r, ch vi nhng slogan n gin m hiu qu, nhng chin dch qung co di y c nh gi l thnh cng nht mi thi i. 1.Think Small, Hng Volkswagen, nm 1959.

2. Chin dch qung co ny c vo nhng nm 1960 ca hng xe ni ting ca c Volkswagen. Qung co c lm bi Cty Qung co DDB. Thng ip ca DDB l Think Small - Ngh nh, hiu qu ln. Theo suy ngh thng thng ca ngi chu u, ch Think thng i lin vi Think Big - Ngh ln, ngh rng. Ci cch m DDB i ngc li cch suy ngh thng thng ca mi ngi khin ci tn Think Small tr thnh tm im ca s bn lun khp mi ni, ng ngha vi vic mi ngi bit n chic xe v qung co Think Small. V qung co Think Small ng th 1 trong top 100 qung co hay nht th k. 2."The pause that refreshes" (im dng hng khi), Hng Coca-Cola, nm 1929. Hnh nh mt nhn vin tr ang mang hai chai Coca vo phng cho ng ch, bn cnh slogan y ngha The pause that refreshes - chng thi cng chin dch ny ng v tr th 3 trong 100 qung co hay nht th k. y l 1 trong 6 tc phm him hoi m ngh s lng danh Norman Rockwell to dng theo n t hng ca Coca-Cola. 3. 3.Hng Marlboro ni ting vi hnh nh chng cao bi ht thuc. Qung co c t nhng nm 50. 4. 4."Just do it!" (Hy mnh dn thc hin iu bn mun), hng Nike, nm 1988. Vi chin lc ny Nike nh trng vo mt trong nhng yu huyt tm l quan trng nht ca ngi M: khng nh ch vn ln, ch mun thnh cng, bt chp mi tr lc. Thnh cng ln nht trong chin dch marketing ca Nike l c ngi sao Michael Jordan lm i din cho thng hiu. Nike tung ra loi giy bng r c tn Air Jordan (c th tm dch: "phong cch Jordan"), v ngay nm u tin t doanh s bn hn 100 triu USD 5. 5.You deserve a break today, hng McDonalds, nm 1971. Trong on qung co ny l hnh nh cc nhn vin ang lau dn ca hng. Chng ti c bit ch trng vo tnh v sinh, bi Ray Kroc lun b m nh bi s sch s (Ray Kroc l nh sng lp McDonald), Keith Reinhard - nh sng to ca chin dch qung co ny cho bit. 6. 6.Diamond is forever! (Kim cng l vnh cu), hng DeBeers, nm 1948. y l slogan c ngnh qung co chn l mt trong top 10 slogan ca th k 20. c N.W.Ayer to ra nm 1948 cho Cng ty kim cng De Beers Consolidated, Slogan ny truyn ti thng ip rng kim cng ng ngha vi s bt dit, v do trang sc l biu tng ca mt tnh yu vnh cu. Ngy nay, ngi ta s dng cu ni ny hng ngy m t ai nh rng n hin nhin bt ngun t mt chin dch qung co. 7. 7.Absolut Vodka, nm 1981. ABSOLUT l mt thng hiu ru ni ting ton cu ca Thy in. Chin dch qung co ny bt u trin khai t nm 1980 vi cng ty qung co TBWA, tng chnh ca chin dch xoay quanh nhng b nh ch vi n gin mt chai ru Absolut c t gia v dng tt bt u bng t Absolut + . di. 8. 8.Tastes great...Less filling (Hng v tuyt ho... Khng no hi), hng Miller Lite beer, nm 1974. Khu hiu qung co ca hng bia Miller Lite cho loi bia vn gi c hng v tuyt ho m vn gi c lng calo trong 9. 9.Does she or doesnt she? (C y c... hay c y khng?), hng Clairol, nm 1957. Khu hiu qung co ca cng ty chuyn sn xut sn phm nhum v dng tc Clairol nm 1964. 10. 10.We try harder (Chng ti lun c gng), hng Avis, nm 1963. Ch vi 2 cu n gin, n bt c tinh thn v tham vng ca Avis, mt tp on chuyn cho thu xe hi. Avis mun nhn mnh li cam kt rng cng ty s c gng hn na chng minh vi khch hng tnh tch cc ca h. y r rng l mt slogan khn ngoan. N li ko s ng h ca khch hng bi s khim tn v cu tin. V trn thc t, chin dch qung co ny thnh cng rc r. (Theo morethanbranding.com-Ngoc Ninh(GDVN) su tm va di ch)