10 Branding Insights from Mark Levy of Levy Innovation
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Transcript of 10 Branding Insights from Mark Levy of Levy Innovation
we help you discover smarterways to think, grow, and live.
THE POWER OF WHY
This presentation consists of 10 highlights from the interview with @MoeAbdou,
founder & host of 33voices®.
Mark LevyMark Levy is the founder of Levy Innovation LLC
(www.levyinnovation.com), a marketing strategy and
ideation firm that helps cli-ents increase their fees by
up to 2,000%.
@LevyInnovation
1
Your brand represents your highest ideals
and the one big ideathat will have a lasting impact on your audience.
2
Your big idea can’t exist in abstract.It has to be so clear that once I hear it,
I don’t even need to read your book.
3
Admired brands never over-hype their promise.
Instead, they focus on the one thing that only they can do.
4
Contrary to conventional wisdom,
your brand identity rarely starts with understanding your audience;
it’s more about understanding yourself.
5
Remember that people make snap judgements,
so leave them with the one attribute that will ignite their highest aspiration.
6
A compelling elevator talkwill always describe your customer’s problem
with tremendous clarity.
7
You’ll know that you’ve nailed your positioning
when the words flow in perfect harmony.
8
Remember that if the words you use
satisfy your soul, they represent the truth.
8
Remember that if the words you use
satisfy your soul, they represent the truth.
9
Keep in mind that brand awareness is more about
gaining mindshare than expanding marketshare.
10
Your brand is a living organism, never static,
always evolving.
What’s the one thing that you do that no one else does?
REALLY REFLECT...
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