1

Yahoo! Reporting System

2

Post Campaign Measurement Metrics

The number of times users click on your ad

The number of times that an ad is served to a browser and seen by a user

Click Rate (CTR)

The click through rate (CTR) = Total clicks garnered during the campaign divided by the total number of impressions.

Impressions

Clicks

%

3

Measures and reports every Yahoo! campaign in impressions, click-through, conversions, etc.

Queries campaigns by a host of variables, including creative unit, date, and targeting

Example: Analyzing how campaigns perform and with whom they resonate

Campaign Tracking - Ad Center

4

5

Campaign Tracking & Result Measurement

TV, Newspaper, Magazine, Radio can’t answer this!

Who saw my Ad?

Who clicked my Ad?

What are they interested in?

Uniquely Yahoo! Snapshot

Present to you the profile of those who Are interested in your Ad

- Age and gender of viewers and clickers- Where content do they visit in yahoo!- What are they searching for?

6

Impressions & Clicks from Ad Center

Campaign Result & Insights learning/sharing with Y! team

Age, Gender & Interests from Consumer Profile

Yahoo! Snapshot (key clients only)

Improvement

Better strategy & Solution for the next Campaign

7

Post Campaign ReportExample

8

Agenda

Samsung Campaign Monitor Report

Snapshot of campaigns

Media Component

Conclusion

Recommendations

Next Steps

9

i330 Campaign

Target Ad Impressions

15,857,400

Clicks

10,000

Delivered Ad Impressions

15,937,780

Click Through Rate

0.25%

Yahoo! over delivered on this campaign by 79,780 impressions

AReport Card

10

Media Component

Property Profile PositionTarget

ImpressionsDelivered

ImpressionsClicks Click Rate

Y! Sg Homepage

Nil Mantle 1,831,793 1,831,793 8,136 1.04%

Y! SgHomepage Nil MKTP 1,000,000 995,691 630 1.06%

Sg News Entertainment news N 458,540 281,570 1,110 0.79%

Sg Movies Nil N 60,000 47,909 611 1.28%

Sg Movies Nil Sky 487,930 494,015 4,321 0.87%

Sg News Entertainment news N 23,400 17,149 68 0.90%

Best Performing Placement by Click Rate -

11

Summary – Local Campaigns

• Y! users respond readily to Samsung advertising. CTR ranges from 0.79% to 1.28% (Esp with movie tie in, Superman Returns)

• Y! SG Movies provide the highest CTR consistently. in terms of contextual targeting, we can presume that Y! Sg Movies’ users are more incline to associate brand with Entertainment.

• Definitely can occupied a leading role in the music/entertainment space online. E.g. Sponsorship, Exclusive placements to reinforce the above.

12

Screen Capture