1 wright uksg 2013
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Transcript of 1 wright uksg 2013
Taylor & Francis Online Mobile
Victoria Wright, Communicat ions Manager, Taylor & Francis
Today we wil l look at:
•Taylor & Francis Online
•Taylor & Francis Online Mobile
•Features & benefits
•Marketing – what we did
•Results
• The online platform for Taylor & Francis Group content
• Live since June 2011
• Created in collaboration with librarians, scholars, and researchers
What is Taylor & Francis Online?
Enhanced Discoverability
Search & Browse
Alerts & Feeds
What does Taylor & Francis Online provide?
What is Taylor & Francis Online Mobile?
A free web application that doesn’t require downloading from an app store
The most versatile mobile application available from any major academic publisher
Taylor & Francis Online Mobile helps a library’s users find the content they want quickly and easily, whenever and wherever they want it
Taylor & Francis Online Mobile is truly Knowledge on the Move
Save to Favorites
Integrate with Twitter and Facebook
Read abstracts and full text
Pair your device
Features & benefits
Pairing your device
You can pair via:
Auto- pairing
Pairing code
Go to www.tandfonline.com, and click Mobile
Marketing: What we did
Email campaigns to Taylor & Francis library administrators, customers and posted on Listservs
Conference promotion
Banner adverts
Business cards
Posters
What we did
Regional bespoke messages:
US
Africa
Australia
Japan
Our results: Regional
Subject Areas
Mobile devices
Mobile pairing by region
We plan to develop continuous enhancement of the mobile app based on user feedback.
If you have any ideas or comments please do come and see me
Thank you!
For more information please visit our resources site at:
http://resources.tandfonline.com/