ECOMM 2014

HOW MM POLICY HAS BEEN INTEGRATED IN SUMP

IN ILE-DE-France REGION

Région Ile-de-France

Direction des TransportsNathalie GRANES

1. What is at stake

2. MM strategy implementation

3. Integration into the new SUMP

2

1.What is at stake

3

1. What is at stake

Ile-de-France Region

11.8 M inhabitants5.6 M jobsAbout 1,600 collectivities12,000 km2

4

Mobility in IDF Region in 2010 : more than 41 millions trips per day (source :EGT 2010)

MODAL SPLIT

38% (16M)

39% (16,6M)

2% (0,650M)

20% (8M)

1. What is at stake

+ 7%by 2030

5

6

Mainly short distances

64% of trips are less than 3 kmAnd 22% of car trips are less than 1 km!

1. What is at stake

7

28% of total trips But

41% Long distance trips61 % are made by car

1.2 person by car in average

Commuting trips

1. What is at stake

8

Transport is the 2nd factor of Greenhouse Gaz Emissions

1. What is at stake

1. What is at stake

Hours spent 80 mn/day spent in transport

68 mn/day for commuting trips

9

1975

Commuting distances increase with urban sprawl

10

1982

Commuting distances increase with urban sprawl

11

1990Commuting distances increase with urban sprawl

12

1999Commuting distances increase with urban sprawl

13

What solutions to face the transport challenge ?The « GRAND PARIS » project

1. What is at stake

14

2. MM implementation’s strategy

15

Starting point : COMMERCE European project 2007 - 2010

Promote Company Travel Plans all over Europe

Define common standards to get high qualityTPs

Provide tools to help companies develop TPs: training sessions, methodological guide, quality standards

2. MM strategy

16

2nd step : (2009)

A Regional policy dedicated to Travel Plans Adapt and implement COMMERCE tools

Regional approach to get high visibility

Quantitative and qualitative objectives

2. MM strategy

17

Focus on Area’s Mobility Plans (scale effect and regional visibility)

Create a new dynamic around Mobility Plans by developing networks and Mobility advisors

Communicate under the regional brandname Pro’Mobilité for higher visibility

2.MM strategy

A regional strategy

18

Governance and networking at Regional scale

Tools

Funding

2.MM strategy

An implementation supported by 3 types of interventions

19

Gather public and private partners working together to create incentives and motivate companies to involve in TPs

Governance at regional scale

2.MM strategy

20

Networking at the different scales

Regional level,

Operational level, referent within the organisation

Mobility advisors

Interface between regional and local level

2. MM strategy

21

A visual identity (flyers, posters, folders…)

Pro’Mobilité Tools

A website www.promobilite.fr

A guide « How to make a successful TP

2. MM strategy

22

In progress : monitoring and evaluation tool (linked with national tool)

Videos

Annual forum

2. MM strategy

Pro’Mobilité Tools

Tailored training on mobility advice

23

Up to 60% Mobility advisors

Jobs financed during the first 3 years

Support the action plan

FUNDING

Financial aids to develop concrete actions

2. MM strategy

24

3. Integration into the new SUMP

25

The revision of the SUMP: a great opportunity (launched in 2008)

- Institutional evolution:Region IDF’s responsability

- Legislative evolution:Travel Plans in SUMP

- Regional context:Revision of all planning documents

3. Integration in the SUMP

26

Contenu et objectifs du PDUIF

Through mandatory compatibility links SUMP is at the crossroad of all the landuse and transport policies in IDF

3. Integration in the SUMP

27

How MM networks took advantage of all these opportunities

- Feedback from our MM networks : datas and arguments

- Active mobilisation of all networks

- Collective and coherent message around MM stakes

- Highlight what has been done

3. Integration in the SUMP

28

- 9 challenges included one dedicated to MM

- More open to alternative mobilities : biking, walking car services, better articulation between urban

projects and transport infrastructure…

3. Integration in the SUMP

The new SUMP : a recognition …….

29

3. Integration in the SUMP9 challenges

and 34 actions

LAND USE AND TRANSPORT PLANNING

PTWALK

BIKE

New car use

Governance and management

Mobility management

Urban freight and logsiticRoad accessibility

30

- MM networks identified as leaders for the challenge

- Pro’Mobility training labeled SUMP

- MM actions included in local planning documents for operational implementation

- Many requests to introduce MM stakes in seminars and conferences

3. Integration in the SUMP

……………..and a springboard for MM

31

A new framework for regional transport policiesRegional Plan for a Sustainable Mobility

To match SUMP’s objectives and impulse a new dynamic

SUMP

PRMD

3. Integration in the SUMP

32

The 12 framework policies of the PRMD

3. Integration in the SUMP

MM policy

33

The Regional MM policy

1. Support diagnosis and implementation of school and Area Mobility Plans

2. Support development of mobility advice in Ile-de-France

3. Support development of new mobilityservices (carsharing/carpooling, work at home)

3. Integration in the SUMP

34

Thanks for your attentionNathalie GRANESnathalie.granes@iledefrance.fr