1 Utility-based Recommendation of Candidate Coalitions in Virtual Creativity Teams Rory L.L. Sie,...

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1 Utility-based Recommendation of Candidate Coalitions in Virtual Creativity Teams Rory L.L. Sie Rory L.L. Sie , Marlies Bitter- , Marlies Bitter- Rijpkema, Peter B. Sloep, CELSTEC, Rijpkema, Peter B. Sloep, CELSTEC, Open Universiteit in the Netherlands Open Universiteit in the Netherlands @EC-TEL’10, September 29th, 2010 @EC-TEL’10, September 29th, 2010
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Transcript of 1 Utility-based Recommendation of Candidate Coalitions in Virtual Creativity Teams Rory L.L. Sie,...

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Utility-based Recommendation of Candidate Coalitions in Virtual Creativity TeamsRory L.L. SieRory L.L. Sie, Marlies Bitter-Rijpkema, , Marlies Bitter-Rijpkema, Peter B. Sloep, CELSTEC, Open Peter B. Sloep, CELSTEC, Open Universiteit in the Netherlands @EC-Universiteit in the Netherlands @EC-TEL’10, September 29th, 2010TEL’10, September 29th, 2010

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1879: patent1879: patent

1895: granted1895: granted

early 20th century: Ford carsearly 20th century: Ford cars

1911: Ford wins1911: Ford wins

History classHistory class

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knowledge creationknowledge creation

social networksocial network

no market or no market or hierarchy controlhierarchy control

exchange of exchange of knowledgeknowledge

Networked Innovation?Networked Innovation?

(Swan and Scarbrough, 2005)(Swan and Scarbrough, 2005)

new carsnew cars

car manufacturerscar manufacturers

creative teamcreative teamcoalitioncoalition

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CoalitionCoalition

temporary alliancetemporary alliance

distinct partiesdistinct parties

common intentioncommon intention

individual goalsindividual goals FordFord

car car manufacturersmanufacturers

SeldenSelden

(based on Boissevain, 1971; Cyert and March (based on Boissevain, 1971; Cyert and March 1963)1963)

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ProblemsProblems

information overloadinformation overload

people are self-interestedpeople are self-interested

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iiii ii

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iiiiiiii

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SolutionSolution

value of candidate coalitionsvalue of candidate coalitions

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ModelModel

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Simulation (1/2)Simulation (1/2)

Initialisation: network / agent setup, basic Initialisation: network / agent setup, basic calculationscalculations

Simulation: idea generation, power calculationSimulation: idea generation, power calculation

Negotiation: generate recommendation, form Negotiation: generate recommendation, form coalitionscoalitions

Evaluation: declare winning coalition, update Evaluation: declare winning coalition, update power power

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Simulation (2/2)Simulation (2/2)

QuickTime™ en eenH.264-decompressor

zijn vereist om deze afbeelding weer te geven.

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Future workFuture work

1.1. Validation by experts / data set Validation by experts / data set

2.2. Intervention in real-lifeIntervention in real-life

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End, but don’t forget:End, but don’t forget:

Innovation in a social networkInnovation in a social network

problems: information overload, self-interestproblems: information overload, self-interest

solution: prospective value of peerssolution: prospective value of peers