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Using Schools to Step UpEnergy Efficiency in America’s

Homes

Paul Reale, CEO and Founder

paulreale@greenallowance.org

© 2009

2© 2009

The average American must reduce annual CO2 emissions from 20 tons to 3. To do so, a behavioral change is required in the residential sector.

Question: How do we create that behavior?

today 2050

Metric tons

CO2 per capita

20

3

3© 2009

Answer:Pay Kids aFree to consumers, Green Allowance helps children to:

– Make a deal with Mom and Dad to share savings

– Do projects around the house to reduce electricity consumption

– Quantify the monetary and energy savings

4© 2009

Education & Web Support

Green Allowance leverages and strengthens Public Power’s relationships with local schools

“School liaisons” coordinate in-school introductory sessions

Education is largely experiential, i.e. “learning by doing”

Teamwork and competition is promoted by reporting aggregate school scores and ad hoc teams

The web site guides children through deal making, project execution and results tracking (sends reports)

Water conservation is soon to follow

Future integration with real-time meter reading will display “instant results”

5© 2009

The Process

1. Tell students (Communications)

2. Kids act (Projects)

3. Check consumption

(Metrics & Reporting)

QuickTime™ and aTIFF (LZW) decompressor

are needed to see this picture.

4. Kids get Green Allowance (Reward)

5. Kids tell kids; press

(Communications)

6© 2009

The BenefitsFamily: Everyone learns to conserve; more interactionEconomy: Significant cost avoidance to consumers

Environment: Reduced carbon dioxide emissionsSchools: Students get “21st century learning” and achieve tangible resultsBusiness: Less pressure on utilities to expand supply and grid capacity; bolsters Corporate Social Responsibility

7© 2009

Our Mission and VisionMission:Motivate and empower children to champion resource

conservation

Vision:The Green Allowance vision

is for U.S. children to lead their families to be the most resource-efficient families in the industrialized world

8© 2009

About the FounderPaul Reale, CEO & Founder

– 20+ years experience: management of global process and web application development and deployment, corporate training, quality management, systems engineering, technical sales support

– Strengths in communicating, leading, managing, influencing and facilitating, with global exposure including an expat assignment

– Climate change messenger for The Climate Project since 2006

– Masters of Engineering

Contact info: 917 699 3161 (cell) or paulreale@greenallowance.org