1 up presentation-043012-inv
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Mobile Competitive Athletics
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CONCEPTGive athletes a way to showcase their performance directly to players, fans, peers and talent scoutsMix-in competitive game dynamics + crowd-sourcing to encourage participation, make it fun and grow a large, sustainable niche network
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Capturevideo of athletic performance wherever it’s happening
Shareyour videos with people in the 1UP network
Competeagainst other 1UP members, earn the most votes and dominate the network
iOS APP
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1UP THE NETWORK
David JonesTempe, AZ:19 shot Mar 16, 2012
Jeffrey JohnsonMobile, AL:21 shot Aug 4, 2011
1. Shoot video2. Challenge other videos3. Win challenges with member votes
VS
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Footba l l , basketba l l , cycling, baseball, soccer, MMA, hockey, tennis, s k a t e b o a r d i n g , s n o w b o a r d i n g , motoc ross , pa rkour, dunks, combine, crossfit, climbing, kayaking, golf, p a r a s a i l i n g , s k i i n g , mountain biking, track and field, archery, tough-mudder, cricket, surfing, horseback, volleyball, gymnastics, car racing, l a c r o s s e , b o w l i n g , fencing, karate, frisbee, s h o o t i n g , h a n d b a l l /raquetball, rugby, sailing, s o f t b a l l , p a i n t b a l l , swimming, hang gliding, ping pong, beer pong, flexibility, breakdancing...
Anyone with an iPhone + Facebook account who thinks they can one-up challengers with their ability.
AUDIENCE
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MARKETS
Mobile500 million monthly users of Facebook’s mobile products
83 million monthly mobile Facebook users
$29.5 billion is projected to be spent on mobile apps in 2012
Sports100 million people actively participate in mainstream sports and recreational activities
$422 billion dollar industry
Board sports market worth more than $17.5 billion
1UP
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LAUNCH STRATEGYLeverage relationships with professional athletes and trainers to promote the app to their fans + followers
Football
MMA
MMA
Skateboarding
Zach MillerNFL Tight End
Twitter followers: 7,052
Ryan BaderUFC, TapouT
Twitter followers: 76,962Facebook fans: 34,512
Cain VelasquezUFC, DeThrone, BSN
Twitter followers: 115,200Facebook fans: 35,763
Marty MurawskiBlueprint Skateboards, DVS, Matix
Twitter followers: 1,831 (35k w/sponsors)Facebook fans (sponsors): 100k+
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MONETIZATIONApp sales, free vs. ad-free versions ($.99 - $1.99 SRP)
Sponsorships/Advertising (a la Pandora, Internet TV)
In-app purchasing (credits, special challenges/exclusive rematches)
Licensing of network content
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COMPETITIVE LANDSCAPE
All lack a gaming dynamic
They are general, not niched around an interest
Style and subject matter varies greatly between apps
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COMPANY STATUSJMediaVentures, Inc. is a Delaware Company and a licensed Apple Developer
Company has been self-funded to date, primarily focused on building its beta product slated to hit Apple’s App Store mid-July 2012
Beta testing to take place May 30 - June 30 with select groups of users prior to public launch
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INVESTMENT ASK
ACQUIRE USERS QUICKLY - Execute early user adoption activities
APP/PLATFORM ENHANCEMENT - Staff/contractors needed to expand app/platform development
EXECUTE MARKETING - Create sustainable pipeline/funnel to drive users/partners and kick-start monetization
$400,000 in private investment under a convertible note, $50,000 minimum investment