1 Understand principles of marketing.. 2 Functions of Marketing What happens during the marketing...
-
Upload
edmund-terry -
Category
Documents
-
view
214 -
download
1
Transcript of 1 Understand principles of marketing.. 2 Functions of Marketing What happens during the marketing...
1
Understand principles of marketing.
2
Functions of Marketing
What happens during the marketing process? Businesses are involved in the process
of origin, pricing, promotion, and distribution of products and services.
These products and services are made available in order to meet the goals of individuals and businesses.
3
Functions of Marketing continuedSeven functions of marketing:
Marketing-information management
Product/service management Pricing Place (Distribution) Selling Financing Promotion
4
Marketing-information management
Obtaining, managing, and using information about products and services, customers, and competitors to improve business decision-making and the performance of marketing activities.
5
Product/service management
Designing, developing, maintaining, improving, and obtaining products and services in order to meet the needs of customers.
May involve several businesses
6
Pricing
Determining and communicating the value of products and services.
7
Place (Distribution)
Using the best ways for customers to locate, obtain, and use the products and services of a business.
8
Selling
Communicating directly with potential customers.
Helps determine wants and needs
9
Financing
Budgeting for marketing, operations, and providing financial assistance to customers.
10
Promotion
Involves communicating information such as features and prices about products and services to potential customers.
11