1 Travel Market Insights International Visitors – BRIC vs. Traditional Presented by: Scott...

1Travel Market Insights www.travelmi.com

International Visitors – BRIC vs. Traditional

Presented by:

Scott JohnsonTravel Market Insights

UKJapan

GermanyFrance

BrazilP.R.C.India

Russia

http://www.travelmi.com/


Travel Market Insights

CONSUMER

• Inbound International Visitor Market Analysis– 40 plus DMO’s,

Businesses, Associations

– Strategic international visitor market research and planning

– Est. 2000

IN-COUNTRY TRADE

• Travel Trade Barometer– China, Japan, UK,

Germany, Canada, Mexico (Brazil and Australia?)

– Quarterly bookings; plus projected bookings

– Trade Survey– Partner Driven



Partner Driven



The BIG Question? BRIC Vs Traditional

• BRIC Countries:– Brazil– Russia– India– China

• Traditional Countries:– United Kingdom– Japan– Germany– France



Arrivals by Volume

Russia

India

P.R.C.

France

Brazil

Germany

Japan

UK

500 1 000 1 500 2 000 2 500 3 000 3 500 4 000 4 500

2011 Arrivals

Traditional

BRIC

0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000

8,909

3,482



Arrivals by Volume and CCR

Russia

India

P.R.C.

France

Brazil

Germany

Japan

UK

500 1 0001 5002 0002 5003 0003 5004 0004 500

2011 Arrivals 2011 Arrivals CCR

Cumulative Comparative Ranking

UK

Japan

Germany

France

Brazil

P.R.C.

India

Russia

CCR - 2011 Arrivals

Arrivals



Travel Passenger Total Travel

Receipts Fare ReceiptsOrigin Country 2011(r) Receipts (r) 2011(r)

Top Travel Export Markets2011(r) in $ Billions

Japan $10.1 $4.6 $14.8United Kingdom $9.0 $3.0 $12.0Brazil $5.9 $2.6 $8.5China $5.7 $2.1 $7.7Germany $4.9 $1.4 $6.3France $3.8 $1.2 $5.0India $3.1 $1.3 $4.4

Russia * $1.1*Estimated (not BEA reported)

U.S. TOTAL $116.1 $36.6 $152.7

(r ) = revised



Arrivals + Spending by CCR

UK

Japan

Germany

France

Brazil

P.R.C.

India

Russia

CCR - Total Spending Receipts in U.S.

ArrivalsSpending



Spending/Visitor/Trip 2011 on Travel Within the U.S. Only

UK Germany France Japan India Russia Brazil P.R.C.

USD 2895 3138 3191 3360 4641 4834 4883 5805

$500

$1,500

$2,500

$3,500

$4,500

$5,500

Spending/Visitor/Trip

$U

SD



Arrivals + Spend + Spend/Visitor/Trip

UK

Japan

Germany

France

Brazil

P.R.C.

India

Russia

CCR - Spending/Visitor/Trip

ArrivalsSpendSpend/V/T

Weakest

Strongest



Spending/Visitor/Day 2011

UK Japan Germany France Brazil P.R.C. India Russia*

USD 95 166 85 92 176 98 61 120

$10

$30

$50

$70

$90

$110

$130

$150

$170

Spending/Visitor/Day

$U

SD



Arrivals + Spend + Spend/Visitor/Trip +Spend/Visitor/Day

UK

Japan

Germany

France

Brazil

P.R.C.

India

Russia

CCR - Spending/Visitor/Day

ArrivalsSpendSpend/V/TSpend/V/D



Nights Spent in USA 2011

Japan UK Brazil France Germany Russia P.R.C. India

Nights 8.2 14.6 16.7 19.1 19.6 25.4 38.2 45.9

2.5

7.5

12.5

17.5

22.5

27.5

32.5

37.5

42.5

47.5

Nights Spent in USA in 2011

Nig

hts

Spent

in U

SA



Arrivals + Spend + Spend/V/T + Spend/V/D+

Nights in USA

UK

Japan

Germany

France

Brazil

P.R.C.

India

Russia

CCR - Nights in USA

ArrivalsSpendSpend/V/TSpend/V/DNights



Purpose of Trip - Leisure (multiple Response)

UK Japan Germany France Brazil P.R.C. India Russia

Business 16.9 12.3 19.4 18.7 19.8 32.6 51.1 21.2

Leisure 72.2 79.6 66.6 69.7 79 52.4 20.8 65.9

5

15

25

35

45

55

65

75

Purpose of Trip - Leisure

Perc

ent

Leis

ure

Tra

vele

rs



Arrivals+Spend+Spend/V/T+Spend/V/D+Nights+ Leisure Traveler

UK

Japan

Germany

France

Brazil

P.R.C.

India

Russia

CCR - Leisure Traveler

ArrivalsSpendSpend/V/TSpend/V/DNightsLeisure



Visit Cultural + Ethnic Heritage Sites


Ethnic 5 4.1 4.3 6.6 1.1 5.3 5.5 14.6

Cult. 22.8 11 44.3 38.6 20.6 28.1 12.5 40.4

2.5

7.5

12.5

17.5

22.5

27.5

32.5

37.5

42.5

Cultural + Ethnic Heritage



Base CCR + Visit Cultural + Ethnic Heritage Sites

UK

Japan

Germany

France

Brazil

P.R.C.

India

Russia

CCR - Cultural and Ethnic Heritage

ArrivalsSpendSpend/V/TSpend/V/DNightsLeisureCulturalEthnic



Percent of Visitors that Shopped while in USA

Germany France India UK P.R.C. Japan Brazil Russia

% 83.1 85.4 86.1 86.5 86.7 92.7 94.6 94.7

77.0

79.0

81.0

83.0

85.0

87.0

89.0

91.0

93.0

95.0

Percent Shopped in U.S.



UK Germany France Japan India Russia Brazil P.R.C.

$ 206 253 278 383 390 784 1061 1062

$100

$300

$500

$700

$900

$1,100

Spending on Shopping/Visitor/Trip

Ave. Spending on Shopping/Visitor/Trip



Base + Shopping (%) + Shopping ($)

UK

Japan

Germany

France

Brazil

P.R.C.

India

Russia

Base CCR - Shopping

ArrivalsSpendSpend/V/TSpend/V/DNightsLeisureShopping$hopping



Percent going to Amusement/Theme Park

Japan Germany France India UK P.R.C. Brazil Russia

% 16.2 26 27.2 30.6 31.7 36 47.1 54.2

5.0

15.0

25.0

35.0

45.0

55.0

Amusement/Theme Park



Base + Amusement/Theme Park

UK

Japan

Germany

France

Brazil

P.R.C.

India

Russia

CCR - Amusement/Them Park

ArrivalsSpendSpend/V/TSpend/V/DNightsLeisureAmuse.



Percent Touring Countryside and Visiting Small Towns


Countryside 20 13.9 38.2 16.6 6 16.4 18.2 37.2

Small Towns 26 28.7 32.2 27.4 20.7 23.2 15.7 40.3

2.5

7.5

12.5

17.5

22.5

27.5

32.5

37.5

42.5

Tour Countryside and Visit Small Towns



Percent Rented a Car in 2011

India Russia Japan France UK P.R.C. Brazil Germany

% 15.6 19.1 20.9 28.2 31 32.3 41.2 41.9

2.5

7.5

12.5

17.5

22.5

27.5

32.5

37.5

42.5

Car Rental



CCR BASE + Touring Small Towns and Countryside

UK

Japan

Germany

France

Brazil

P.R.C.

India

Russia

Base CCR – Car Rental+Tour Small Towns/Coun-tryside

ArrivalsSpendSpend/V/TSpend/V/DNightsLeisureCar RentalS. TownCountry



Visit Historical Places + Visit National

Parks


Nat. Parks 20.3 7.9 32.5 29.9 18.8 29.2 16 22

Hist. Places 40.7 15 50.4 55 51 52.8 37.4 65.3

5.0

15.0

25.0

35.0

45.0

55.0

65.0

Visit Historic Places + National Parks



Base CCR + Visit Historical Places + National Parks

UK

Japan

Germany

France

Brazil

P.R.C.

India

Russia

Base CCR - History + Nat. Parks

ArrivalsSpendSpend/V/TSpend/V/DNightsLeisureNat. ParksHist. Place.



Percent Change in Arrivals 2011 to 2017

UK Japan France Germany India Russia Brazil P.R.C.

% 18 20 22 26 47 55 83 259

25.0

75.0

125.0

175.0

225.0

275.0

UK

P.R.C

.

Japa

n

Brazil

Germ

any

Fran

ceIn

dia

Russia

0500

10001500200025003000350040004500

Projected 2017 Arrivals



Base CCR + 2017 Arrivals

UK

Japan

Germany

France

Brazil

P.R.C.

India

Russia

Base CCR + Arrivals 2011 to 2017*2011 and 2017 arrivals wieghted

ArrivalsSpendSpend/V/TSpend/V/DNightsLeisure2017 Arrivals



Share of Total Overseas Arrivals Traditional vs. BRIC

Traditional

BRIC

0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000

8,909

3,482

Traditional

BRIC

0 2,000 4,000 6,000 8,000 10,000 12,000 14,000

8,909

3,482

12,580

7,994

201132% vs. 12%

201733% vs. 21%



Conclusions

• Take Away:1. BRIC markets will need to be part of your future portfolio2. Traditional markets are not going away3. Market research is more than just arrivals4. Partner Partner Partner



Questions/Comments?

• Contact:• Scott Johnson, Principal, Travel Market Insights, (518) 668-

2559, or at: [email protected]

http://www.travelmi.com



Chinese visitors that shop – spend more.

U.S. China$0

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

$4,000

Spending by Travelers that Shopped

Other

Entertain.

Shopping

Dining

Lodging

Transport.



Chinese Shoppers – pay by credit

Credit Cash Debit Trav. Ch.0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

Share of Total Trip Payment Methods by Shoppers

U.S.

China

Based on U.S. Travelers that shopped while in U.S. in 2011.


1 Travel Market Insights International Visitors – BRIC vs. Traditional Presented by: Scott...

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