1 Thornton Heath Regeneration Scheme...Thornton Heath Regeneration Scheme We are significantly...

Thornton Heath Regeneration Scheme

We are significantly improving Thornton Heath. There are plans to regenerate the district centre through street scene and building front improvements in parallel with support for local businesses. These improvements will be completed in several phases, concentrating on areas that have been chosen by the community.

Croydon Council, working with a number of consultants, have, over the past few months been drawing up proposals for areas in Thornton Heath based on information gathered through events with the local community that have occurred over the last year.

The improvements in more detail:

• Street Scene Improvements: Great emphasis is placed on creating generous and high quality public spaces, that celebrate the meaningful identity related to Thornton Heath.

• The areas that we are currently focusing on are: 1. Thornton Heath Library forecourt on Brigstock Road.2. Thornton Heath Train Station forecourt and Parchmore Road Junction.3. Whitehorse Road Roundabout.4. Thornton Heath High Street.

• New wayfinding through a Legible London scheme.

• Building front improvements across the site including new shop and upper building fronts as well as new flank wall art pieces.

• A support package for local businesses.

What are we doing?

Introduction

More Information

Total Scheme Funding and Project Targets

Please contact Adam Platts, Regeneration Manager for the Thornton Heath Regeneration Project, if you have any questions or require further information.

Contact:Adam Platts, Regeneration ManagerRegeneration and PartnershipsPlace Department, 6th Floor, Zone A, Bernard Weatherill House8 Mint Walk, Croydon CR0 1EATel: (020) 8726 6000 Ext 88011 Email: [email protected]

Funding Partners:Croydon CouncilMayor of London

The information is also available online to look at and download at www.croydon.gov.uk/thorntonheath

Croydon Council have secured £2.78m to be invested in Thornton Heath district centre.

The funding has been allocated and proposed targets set as follows:

• Public Realm Improvements: £1.795m - 6400sqm of partial reinstatement of public realm, 3600sqm of total reinstatement of public realm.

• Building Fronts and Flank Wall Art pieces: £615K - Approximately 30 shop fronts.

• Wayfinding: £100K.

• Business Support Package: £270K Outcomes around business support, job support and creation , apprenticeships, training and business engagement.

When will the works happen?

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BUILDING FRONT IMPROVEMENTS

FLANK WALL ART

PUBLIC REALM IMPROVEMENTS

Croydon has ambitious plans for regeneration and growth and District Centres High streets such as Thornton Heath have as important role to play in this.

As an important District Centre to the north of central Croydon, and one of the Borough’s 16 Places, Thornton Heath has a distinct and specific identity and holds significant potential. Its busy high street acts as a hub for the local community and plays an important role in the local economic life of this part of Croydon. However, its businesses need support to guarantee their future sustainable success and Thornton Heaths offer needs to improve to better provide for existing and future residents. The area holds opportunities for new development and better use of existing buildings; impetus is needed to stimulate their development.

Thornton Heath High Street has some fantastic built heritage, however, much of this is either hidden away or in a state of disrepair. Thornton Heath is well connected, but road traffic dominates. The public realm holds lots of potential and some investment was made in the 1990s, the quality of the public realm is not consistent and key opportunities such as the experience outside the railway station have been missed. There is a wealth of local expertise and passion in the community to improve their place and innovate, there are currently few opportunities to enable groups to do this.

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This ConsultationThis consultation shows the community and interested parties the emerging works in progress for the street scene and building front improvements that respond to the vision and design brief for the project that has been created through discussions with the local community.

We are also encouraging the community to get involved with the Wall Art Project. This consultation showcases the artists appointed and how you can get involved.

We would be very grateful if you could fill out a feedback form which gives you the opportunity to comment on the proposals.

QUICK WINS

BUSINESS SUPPORT PACKAGE

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What are we doing & where? 2

ConnectedCroydon Title

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Reproduced by permission of Ordinance Survey on behalf of HMSO. © Crown copyright and database right 2015. OS licence number 100019257

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HOW HAVE PROPERTIES BEEN SELECTED FOR IMPROVEMENT?Properties have been chosen based on the following criteria:

• Strategic location: we’ve focused on key destinations and prominent locations• Architectural quality and uniqueness of the property• Use of the building • Existing condition and opportunity for enhancement• Potential to maximise impact: aiming to locate improvements in ‘clusters’• Landlord and shopkeeper interest - the scheme is optional.

HOW HAVE ARTISTS BEEN SELECTED FOR FLANK WALL MURALS?We held a 2-stage application process: • Open call inviting artists to submit an Expression of Interest• Interview for short-listed applicants

Applicants were scored by the Croydon Council Regeneration & Placemaking Teams and YOU&ME, in consultation with local community representatives, on the following criteria:• Relevant experience and quality of work • Personal / professional relationship to Thornton Heath • Previous experience of community engagement and the way in which they proposed to undertake this in Thornton Heath.

PARADE BETWEEN NURSERY & GILSLAND ROAD, High Street - SHOPFRONTS AND HIGH LEVEL IMPROVEMENTSProminent location at entrance to High StreetAdds to High Street improvement ‘cluster’

you&me

FAST EDDY’S FLANK WALL - POTENTIAL ARTWORKProminent location at entrance to High Street.Enhances High Street improvement ‘cluster’

GANAPATHY TEMPLE - POTENTIAL ARTWORKProminent location and key community facilityLow architectural quality - needs improving

THORNTON HEATH STATION FORECOURT - SHOPFRONTSShops to West of station- key arrival point - in need of improvementHigh architectural quality to be enhanced

COTFORD PARADE, Brigstock Road - SHOPFRONTS AND HIGH LEVEL IMPROVEMENTSProminent and unique Art Deco building in need of restorationComplements the adjacent proposed station forecourt public realm improvements

PARADE BETWEEN CASSLAND & GILLET ROAD, High Street - SHOPFRONTSHigh Street location, medium architectural quality, original features to be enhanced, improves setting of locally listed Thomas Farley pub

PARADE BETWEEN GILSLAND & CASSLAND ROAD - SHOPFRONTS High Street location, high architectural quality, parade adjacent to parade marked for improvement

you&me

PARADE BETWEEN THE RETREAT & GRANGE ROAD, High Street - SHOPFRONTS AND HIGH LEVEL IMPROVEMENTSHigh Street location, visible from key Whitehorse Road junction and via long views down the High Street, high architectural quality to uppers but lower shops in bad condition, adds to High Street improvement and public realm ‘cluster,’ improves setting of locally listed pub (right)

KINSBURY ESTATES FLANK WALL- POTENTIAL ARTWORKProminent location Historic use as Electric Palace to be drawn outAdds to High Street improvement ‘cluster’

FLANK WALLPOTENTIAL ARTWORKAdds to High Streetimprovement ‘cluster’

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What are we doing & where?

UNITED MOBILE FLANK WALL - POTENTIAL ARTWORKProminent location within High Street Improvement cluster

Area 1: Station ForecourtArea 2: Main High Street

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WHICH BUILDING FRONTS AND FLANK WALLS ARE BEING IMPROVED BY CROYDON COUNCIL?To maximise the impact, two areas have been selected on which to concentrate the work: • The Station forecourt area, a key arrival point into Thornton Heath• The main High Street Shopping Area, focusing on parades of architectural valueThese will also align with the public realm improvements being delivered at the same time.

We have provisionally secured the following areas (proposed areas are dependant on planning permission, landlord consents and costs)

H I G H S T R E E T

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Properties that have signed up for frontage improvement

Locations of public realm & junction improvements

SHOPFRONT WORKS

Designed by YOU&ME

HIGH LEVEL IMPROVEMENTS

Designed by YOU&ME

WHAT TYPE OF WORK DOES THE PROJECT INCLUDE? We are planning to improve approximately 30 shops and have 27 already signed up to the process.

FLANK WALL ARTWORKS & WELCOME GRAPHICS

Designed by artists with local connections.

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How might the finished work look? 3


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Food shop Kejetia takes its name from one of the largest markets in Africa and specialises in products from the continent. The previously blocked up window now displays products and anecdotes relating to the produce on sale

Example shopfront improvements in South End and Church Street, Croydon. Bulky light box signs were removed and replaced by hand painted signage and fascias in keeping with the original shopfront proportions

High level painting in London Road add colour and interest to building frontages

OTHER SHOPFRONT IMPROVEMENTS IN CROYDON

Low level shopfront and high level improvement works which included building cleaning and SOUTH END Welcome graphic

High level painting and artwork in Walthamstow take cues from the area’s film director Alfred HitchcockJan Kattein Architects

Traditional hand painted wayfinding and signage panels provide welcoming graphics to flank walls

HOW COULD THE ARTWORKS LOOK LIKE?

Selected examples of artwork graphics

LOOK FOR US ON THE HIGH STREET & COME AND SAY “Hello”

Alicja Borkowska Iris Papadatou Architect / Director Architect / Director

Design Team Structure

you&me

James Dixon Archaeology

Public engagement consultant

Lead consultant / Architect

Heritage consultant

Creatives

Low level shopfront parade improvement worksSouth End, Croydon. Artwork on hoardings to vacant units illustrate previous shop uses

Map artwork mapping local businesses and landmarks signpost the entrance into the High Street shopping area Verity-Jane Keefe

Tile artwork. South End CroydonJenny Bowers

Patterns inspired by the carpet shops products animate these permanently down shop shuttersYOU&ME Architecture

LOVE WEST GREEN ROAD vacant unit shutter artworks liven up empty shopsYOU&ME Architecture

A green leafy artwork takes cues from the local areas history - the myth behind ‘Seven Sisters’ name which derived from seven elms planted in a circle with a walnut tree at their centreYOU&ME Architecture

The window above the Photo Express Shop has been repeated at low level to enhance the quirky character of this small building

This rundown shopfront has been sensitively redecorated introducing sparkly mirrored vinyl which gives visual interest and reference barbers mirrors

Airmail borders, a world map and beach umbrellas brighten up this travel agents

GNTC shopkeeper requested Ghana flag colours to revamp their shop. Narrow bands of colour with product icons create impact whilst improving views inside

How might the finished work look?

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ABOUT THE DESIGN TEAM & WORK EXAMPLES

YOU&ME (www.youandmearchitecture.com) are architects with experience in public realm and high street regeneration projects. We have worked on similar shopfront improvements projects, recently delivering over 40 shopfronts in Tottenham and Barking.

Our interest lies in how architecture, art and public space can be stitched together to create animated and loved public spaces. On all our projects we work very closely with the local community and consultation is key to our approach. On this project we are working closely with Daisy Froud, who is supporting us as a public engagement consultant.

Here are some examples of our previous high street improvements work:


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What is our ‘brief’ from thelocal community?

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COMMUNITY PRIORITIESImproving 30 buildings and introducing new public artworks could be seen as fundamentally changing the ‘face’ of the town centre - a face that the people of Thornton Heath look upon every day.

It was therefore vital, in working to meet the Project Aims, to take time to really understand what it is, in the eyes of the local community, that makes this neighbourhood unique. We need to understand what people love about Thornton Heath, and would like to see maintained and enhanced - so that we don’t sweep it away by accident! - and also what niggles people: the things that they would like to see changed.

To help us achieve this, we carried out a series of activities at the end of 2015:• Workshop sessions at the big council meeting in November, attended by about

90 local people.• A series of ‘walking workshops’ in December with archeologist James Dixon,

‘collecting’ and documenting the town centre’s unique qualities. • A number of street interviews, and• Conversations with shopkeepers and businessowners as part of the design

process. This board sets out the principal findings from these conversations.

Above & top right: using archeology techniques to understand the town centre with ‘public archeologist’ James Dixon.

Below: mapping the town centre’s qualities at the Council’s November meeting at St Alban Church.

Right: canvas cards were used to structure street interviews, focusing on people who might not attend a formal event.

Do you live in Thornton Heath? ............... Where do you live? ............................................

What are you doing on the High Street today? .......................................................................

How often do you come to the High Street/Brigstock Rd? .................................................

And what for? ................................................................................................................................

Which words for you best describe the character of the town centre?

attractive shabby unique diverse historic unattractive bland

welcoming well-kept old-fashioned lively contemporary quiet

traditional dull unwelcoming interesting homely confused

In your own words?

Which buildings/places/spaces on the High Street/Brigstock Rd are you particularly fond of, or do you particularly enjoy being in, or looking at? And why?

Which buildings/places on the High Street/ Brigstock Rd do you particularly dis-like the look or feel of, or do you particularly dislike being in? And why?

Do you have any particularly good memories of doing things, or of events or activities taking place, on the High Street/Brigstock Rd that you can share with us?

Anything else you’d like to tell us about what the High Street means to you?

Your Thornton Heath?

From conversations so far the following ideas and objectives have emerged to guide development of design proposals:

1. Make the town centre feel less ‘shabby’ and messy. At the November meeting, many people chose this word to describe the town centre’s character. How can improvements help reduce this impression, making the High Street and Brigstock Rd feel less rundown and more coherent, and reduce pavement clutter?

2. Make the town centre feel more welcoming. How can design help Thornton Heath create a better first impression, particularly at ‘arrival points’, making what a great place it is less of a secret, and matching the noted friendliness of business-owners.

3. Express Thornton Heath’s “vibrancy”. People may want a tidier town centre, but they don’t want it to lose its sense of individuality, energy and entrepreneurialism. It still needs to feel like a ‘living organism’, as one person described it, and not become a ‘fixed’ place that is like everywhere else.

4. Celebrate diversity - cultural and architectural. While people might feel frustrated by the presence of so many of “the same kind of shop”, they are proud of all the different influences, eras and people that have shaped this place. How can improvements help showcase this, enabling businesses to articulate their individuality and independence?

5. Make more of the area’s ‘hidden’ histories and stories. Once you explore beneath the surface (the dirt, the old paint, the crumbly bits, the heavy traffic) you quickly realise what an interesting past Thornton Heath has, what beautiful old architecture remains, and - importantly - what amazing things STILL go on here. How can design and art make all this more visible, highlighting the best that remains of the past, showcasing the present, and encouraging people to find out more?

6. Bring more nature and greenery into the centre. The High Street can seem busy, grey and full of traffic. But only one block back - at times glimpsed at the end of roads - lies an extraordinary natural diversity, from wooded Grangewood Park to ‘secret’ Whitehorse Meadow and magical Norbury Brook. People talk of the variety of wild birds that come to their gardens, and the views of sky and stars that first struck them when they moved here. Can the improvements, particularly the artworks, bring some of those qualities into the centre?

7. Think about long term management and maintenance. Improvements and artworks need to not just look good on Day 1, but be designed for reality. People don’t always have the time or the resources to clean, repair or repaint things as often as we might wish.

8. Positively involve young people. Unsuprisingly, few young people attended last year’s events. But the older people spoke passionately of the need to ensure they are represented in the project, and of their potential and creativity. We now aim to particularly encourage local young people to play a key role in the development of some of the new artworks.

The job centre wall - there is so much latent potential to draw

out in TH.

All the architecture from different eras that there is

above eye level.

The library - a real multicultural artwork.

The fact that in TH you can really see the sky.

Norbory Brook - a secret river connecting TH to the rest of

London.

The links to green spaces - Whitehorse Meadow, a natural

oasis.

COLLECTING THORNTON HEATH

At the end of December’s public archeology workshops, each participant was asked to choose one of the day’s ‘findings’ - one aspect or feature of Thornton Heath that was particularly special or meaningful to them - to put into a shared Thornton Heath collection. Some of the more tangible items are shown below.

All the amazing tiles, motifs and decorations we saw on shop

buildings.

The Art Deco symmetry ofCotford Parade.

A good landmark - it tells me the time when I’m running for a

train.

The Thomas Farley - has real potential to be brought to life.

The youth music and culture - young people win awards and do

great things.

Its ‘incognito’ nature: we need to bring invisible things

out of the grey.


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What is our ‘brief’ from thelocal community?

4

COMMUNITY PRIORITIESImproving 30 buildings and introducing new public artworks could be seen as fundamentally changing the ‘face’ of the town centre - a face that the people of Thornton Heath look upon every day.

It was therefore vital, in working to meet the Project Aims, to take time to really understand what it is, in the eyes of the local community, that makes this neighbourhood unique. We need to understand what people love about Thornton Heath, and would like to see maintained and enhanced - so that we don’t sweep it away by accident! - and also what niggles people: the things that they would like to see changed.

To help us achieve this, we carried out a series of activities at the end of 2015:• Workshop sessions at the big council meeting in November, attended by about

90 local people.• A series of ‘walking workshops’ in December with archeologist James Dixon,

‘collecting’ and documenting the town centre’s unique qualities. • A number of street interviews, and• Conversations with shopkeepers and businessowners as part of the design

process. This board sets out the principal findings from these conversations.

Above & top right: using archeology techniques to understand the town centre with ‘public archeologist’ James Dixon.

Below: mapping the town centre’s qualities at the Council’s November meeting at St Alban Church.

Right: canvas cards were used to structure street interviews, focusing on people who might not attend a formal event.

Do you live in Thornton Heath? ............... Where do you live? ............................................

What are you doing on the High Street today? .......................................................................

How often do you come to the High Street/Brigstock Rd? .................................................

And what for? ................................................................................................................................

Which words for you best describe the character of the town centre?

attractive shabby unique diverse historic unattractive bland

welcoming well-kept old-fashioned lively contemporary quiet

traditional dull unwelcoming interesting homely confused

In your own words?

Which buildings/places/spaces on the High Street/Brigstock Rd are you particularly fond of, or do you particularly enjoy being in, or looking at? And why?

Which buildings/places on the High Street/ Brigstock Rd do you particularly dis-like the look or feel of, or do you particularly dislike being in? And why?

Do you have any particularly good memories of doing things, or of events or activities taking place, on the High Street/Brigstock Rd that you can share with us?

Anything else you’d like to tell us about what the High Street means to you?

Your Thornton Heath?

From conversations so far the following ideas and objectives have emerged to guide development of design proposals:

1. Make the town centre feel less ‘shabby’ and messy. At the November meeting, many people chose this word to describe the town centre’s character. How can improvements help reduce this impression, making the High Street and Brigstock Rd feel less rundown and more coherent, and reduce pavement clutter?

2. Make the town centre feel more welcoming. How can design help Thornton Heath create a better first impression, particularly at ‘arrival points’, making what a great place it is less of a secret, and matching the noted friendliness of business-owners.

3. Express Thornton Heath’s “vibrancy”. People may want a tidier town centre, but they don’t want it to lose its sense of individuality, energy and entrepreneurialism. It still needs to feel like a ‘living organism’, as one person described it, and not become a ‘fixed’ place that is like everywhere else.

4. Celebrate diversity - cultural and architectural. While people might feel frustrated by the presence of so many of “the same kind of shop”, they are proud of all the different influences, eras and people that have shaped this place. How can improvements help showcase this, enabling businesses to articulate their individuality and independence?

5. Make more of the area’s ‘hidden’ histories and stories. Once you explore beneath the surface (the dirt, the old paint, the crumbly bits, the heavy traffic) you quickly realise what an interesting past Thornton Heath has, what beautiful old architecture remains, and - importantly - what amazing things STILL go on here. How can design and art make all this more visible, highlighting the best that remains of the past, showcasing the present, and encouraging people to find out more?

6. Bring more nature and greenery into the centre. The High Street can seem busy, grey and full of traffic. But only one block back - at times glimpsed at the end of roads - lies an extraordinary natural diversity, from wooded Grangewood Park to ‘secret’ Whitehorse Meadow and magical Norbury Brook. People talk of the variety of wild birds that come to their gardens, and the views of sky and stars that first struck them when they moved here. Can the improvements, particularly the artworks, bring some of those qualities into the centre?

7. Think about long term management and maintenance. Improvements and artworks need to not just look good on Day 1, but be designed for reality. People don’t always have the time or the resources to clean, repair or repaint things as often as we might wish.

8. Positively involve young people. Unsuprisingly, few young people attended last year’s events. But the older people spoke passionately of the need to ensure they are represented in the project, and of their potential and creativity. We now aim to particularly encourage local young people to play a key role in the development of some of the new artworks.

The job centre wall - there is so much latent potential to draw

out in TH.

All the architecture from different eras that there is

above eye level.

The library - a real multicultural artwork.

The fact that in TH you can really see the sky.

Norbory Brook - a secret river connecting TH to the rest of

London.

The links to green spaces - Whitehorse Meadow, a natural

oasis.

COLLECTING THORNTON HEATH

At the end of December’s public archeology workshops, each participant was asked to choose one of the day’s ‘findings’ - one aspect or feature of Thornton Heath that was particularly special or meaningful to them - to put into a shared Thornton Heath collection. Some of the more tangible items are shown below.

All the amazing tiles, motifs and decorations we saw on shop

buildings.

The Art Deco symmetry ofCotford Parade.

A good landmark - it tells me the time when I’m running for a

train.

The Thomas Farley - has real potential to be brought to life.

The youth music and culture - young people win awards and do

great things.

Its ‘incognito’ nature: we need to bring invisible things

out of the grey.

What is our ‘brief’ from the local community? 4

Understanding Thornton Heath 5


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APPROACH

High St Parades - Design Proposals

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EXAMPLE PARADE 1: Cotford Parade, Brigstock Road

Examples of parades with concept designs agreed in principle with businesses are shown below. Our aim is to reinstate the rhythm, proportions and original features of parades in order to improve overall cohesion, whilst at the same time prmoting the individual identity of each shop, celebrating Thornton Heath’s diversity. We have consulted with shopkeepers to develop their distinct brands, based on their activity, services and products. Improvements entail removal of oversized light boxes and signs, simplification of window advertisements, repair to architectural features and painting of upper floors. Designs are agreed in principle and may change, subject to shopkeeper feedback, planning permissions and budget.

Strategy:• Reinstate pilasters and rhythm of parade and align signboards and horizontal datums• Embellish existing architectural features and gems, eg. high level restoration works to the Art Deco Cotford Parade, refurbish original mosaic etc.• No improvement works to chain stores as scheme only open to independent businesses

Example Single Shop Unit Treatment: 3 & 4 Cotford Parade

Proposed

mosaic tiled banding creates cohesion with rest of parade

colourful vinyl artwork to windows and internal shelves to showcase products and services

cutout signs

EXAMPLE PARADE 2: Nos. 9-19 High Street

Proposed treatment reinstating rhythm and datums

Existing

Proposed shopfront treatment (3 shops provisionally signed up in this parade)

Example Single Shop Unit Treatment: 9 High Street

Proposed

example of external planter seat

sign fascia with border for consistency and cohesion within parade

‘pergola’ inspired canopy and planting on shopfront

traditional windowmullions and stall riser

festoon lighting handpainted signs individual canopiesstandardised external displays

Example Corner Shop Unit Treatment: 19 High Street

Proposed

introduce new brick tiling inspired by existing slips

window vinyls to showcase products and services

cutout sign

Strategy:• Reinstate corbels and rhythm of parade and align signboards• High level works to flank walls / end of terrace• Improve all canopies to emphasise individuality of shops whist creating cohesion within the parade• Improved standardised external displays

Existing Proposed treatment reinstating rhythm and datums Proposed shopfront treatment (entire parade provisionally signed up)

trough lightingcutout signsarchitectural features

Existing

Existing Existing


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High St Parades - Design Proposals 6

High St Parades - Design Proposals 7


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Proposed

improve window display to showcase all products sold inside shop

replace existing tiles to stall riser with new tiles to suit colour theme

handpainted graphics to showcase products

Example Shop & High Level Unit Treatment: 30 High Street

Existing

Proposed

reinstate and embellish ornamentation at high level

traditional vinyls onwindow to de clutter and organise display

shop brand identity colour scheme

EXAMPLE PARADE 3: Nos. 51 - 59 High Street

cutout signs reinstate original pillasters and stone corbels

single colour units

Existing

Proposed treatment reinstating rhythm and datums Proposed shopfront treatment (4 shops provisionally signed up in this parade)


Proposed

improve window display

emphasise existing shop brand / colour and identity

embellish existing original shopfront features

EXAMPLE PARADE 4: Nos. 6 - 30 High Street

Existing

Proposed treatment reinstating rhythm and datums Proposed shopfront treatment (8 shops provisionally signed up in this parade)


Existing

improve external display

new colourful canopy to suit shop colour scheme

new handpainted signboard and high level painting works

Proposed

new standardised external display for fruit and vegetables

High St Parades - Design Proposals

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Strategy:• Reinstate corbels and rhythm of parade and align signboards• No improvement works to chain stores as scheme only open to independent businesses• Each shop unit treated in individual colour scheme to suit brand identity

Existing Existing

Strategy:• Original intent to improve whole parade but not all shops signed up• Reinstate corbels and rhythm of parade and align signboards where possible• Canopies replaced to suit individual shop brand identity• Improved standardised external displays• High level painting work to the bays that are in worst condition


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