1 Taiwans Strategy for Green Trade Promotion Wan-li Wang, Ph.D. Deputy Representative, Taipei...
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Transcript of 1 Taiwans Strategy for Green Trade Promotion Wan-li Wang, Ph.D. Deputy Representative, Taipei...
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Taiwan’s Strategy for Green Trade
Promotion Wan-li Wang, Ph.D.
Deputy Representative, Taipei Representative Office in the EU
and Belgium
October 07, 2011
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Taiwan’s Efforts
Taiwan has actively promoted
1. the use of renewable and clean energy, and
2. the need to reduce carbon emissions In line with the policies of other industrialized
nations, Taiwan is preparing itself for the impact of climate change and switching to renewable sources of energy for the good of the environment
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Sustainable Energy Policy At present, renewable energy accounts for 8.2% of Taiwan’s installed
electricity generation capacity, and will increase to 16% by 2030 Taiwan has initiated a ‘sustainable energy policy’ aimed at increasing
the green energy content and reducing carbon emissions In 2010, the total revenue of the green energy industry reached 13.24b
USD, and Taiwan ranked No.6 worldwide and No.2 in Asia in terms of green technology competitiveness
Taiwan targets to reduce carbon emission to year 2005 level in 2020, and further reduce to year 2000 level in 2025. The share of low carbon energy in electricity generation will increase to 55% by 2025
In order to achieve this goal, we need a strong green energy industry to support a low-carbon economy
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Integration of Government EffortsIntegration of Government Efforts
Environmental Protection
Administration
Environmental Protection
Administration
Materials&
Technology
Materials&
TechnologyProductionProduction StandardsStandards MarketingMarketing ProcurementProcurement
Use &
Recycling
Use &
Recycling
Industrial Development
Bureau, MOEA
Industrial Development
Bureau, MOEA
Department of Industrial
Technology, MOEA
Department of Industrial
Technology, MOEA
Bureau of Energy, MOEA
Bureau of Energy, MOEA
Bureau of Standards,
Metrology & Inspection,
MOEA
Bureau of Standards,
Metrology & Inspection,
MOEA
Bureau of Foreign Trade, MOEA
Bureau of Foreign Trade, MOEA
Small & Medium Enterprise
Administration, MOEA
Small & Medium Enterprise
Administration, MOEA
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Advisory committee of green trade promotionAdvisory committee of green trade promotion
Green Trade Project Office to Promote Green Products
Green Trade Project Office
Green Trade Project Office
BusinessConsultation
BusinessConsultation
Training & Education Training & Education
Marketing & Promotion
Marketing & Promotion
Policy Research
Policy Research
Action CenterAction Center
Bureau of Foreign TradeBureau of Foreign Trade
The office will start a three-year project in 2011 that will focus on industrial counseling, manpower training and marketing of green trade between Taiwan and other countries
Ministry of Economic Affairs
Ministry of Economic Affairs
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綠色貿易輔導服務綠色貿易輔導服務Strategies Strategies :: Establish a Consultation PlatformEstablish a Consultation Platform
Consultation services• Provide Green Trade guidance and assistance for industries & SMEs•Help SMEs in accessing related government resources
Consultation services• Provide Green Trade guidance and assistance for industries & SMEs•Help SMEs in accessing related government resources
Disclosure of carbon footprint • MICE industry: exhibition hall, conference center, exhibitions, conferences•Freight Services
Disclosure of carbon footprint • MICE industry: exhibition hall, conference center, exhibitions, conferences•Freight Services
Internationalization•Invite international organizations, trading partners & global corporation to share experiences •Assist scholars & experts to participate in green trade related conferences & activities
Internationalization•Invite international organizations, trading partners & global corporation to share experiences •Assist scholars & experts to participate in green trade related conferences & activities
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綠色貿易輔導服務綠色貿易輔導服務
StrategiesStrategies :: Enhance Green Trade Enhance Green Trade CompetitivenessCompetitiveness
Cross-Sector Collaboration •A green trade advisory committee Includes Government/industry/academia•Coordinate the resources of various government projects •Provide policy suggestions•Help in promoting green products & services
Cross-Sector Collaboration •A green trade advisory committee Includes Government/industry/academia•Coordinate the resources of various government projects •Provide policy suggestions•Help in promoting green products & services
Talents Training•Hold summit and seminars •Provide physical & visual green trade related training courses
Talents Training•Hold summit and seminars •Provide physical & visual green trade related training courses Green Trade Website
•To collect information from international organizations, regulations and certifications•To collect information from international green procurement & green supply chains
Green Trade Website•To collect information from international organizations, regulations and certifications•To collect information from international green procurement & green supply chains
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StrategiesStrategies :: Integrated Promotion & MarketingIntegrated Promotion & Marketing
National Green ImageBuilding• Short film for green trade promotion •Set up award for the best of Taiwan’s green products & services•Launch integrated marketing communication campaigns in global exhibitions and conferences
National Green ImageBuilding• Short film for green trade promotion •Set up award for the best of Taiwan’s green products & services•Launch integrated marketing communication campaigns in global exhibitions and conferences
Various MarketingCampaigns•Publish green product catalogs•Hold video conferences for business match making•Develop e-marketing plans•Set up green product pavilions in international trade shows
Various MarketingCampaigns•Publish green product catalogs•Hold video conferences for business match making•Develop e-marketing plans•Set up green product pavilions in international trade shows
Taiwan:Supplier of Green Products & Services Taiwan:Supplier of Green Products & Services
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Visions of Green Trade PromotionVisions of Green Trade Promotion
CapacityBuilding
Promotion&
Marketing
• To build up industry’s capacity of green technology• To establish green supply chains• To assist green product certification in accordance with international standards• To build up green trade expertise
• To build up a new green image• To promote Taiwan’s green products• To participate in global green exhibitions and conferences • To hold international conferences and summits
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Export of Taiwan’s Green Products (2010)Export of Taiwan’s Green Products (2010)
Destination Countries of TW green products
Rank Countries
1 Mainland China (3420m)
2 EU (2260m)
3 U.S.A. (2250m)
4 Japan (450m)
5 HK (300m)
6 Switzerland
7 Vietnam
8 Philippine
9 Singapore
10 Korea
valued at 11.8b USDAccounted for 5.8% of Taiwan’s total export
represented 5.0% of global market share
%
growth rate of green products
gap growth rate of total products
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Taiwan’s Green Technology Competitiveness ranked:
2nd in Asia, and 6th in the world (source: IMD World Competitiveness Yearbook 2010)
Taiwan’s Green Capacity
Category Our Achievements
Green Energy PV production ranked 2nd worldwide (2010) LED production ranked 2nd worldwide (2011)
Green ICT ICT products received world’s first carbon footprint certification, e.g., notebook computers, desktop computers, LED panels, ICs.
The world’s first EED (Energy and Environmental Design) Gold-Certified green TFT-LED plant.
Green Building Taiwan has the highest porpotion in Green Buildings worldwide.
Green Consumer Staple Bicycle production ranked 1st worldwide. Quality of green fabric ranked 1st worldwide.
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Initiatives to combat climate change
Abolishing price subsidies on electricity and oil products;
Amending the Energy Management Law; Passing the Renewable Energy
Development Act; Drafting a Greenhouse Gas Reduction Act
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Challenges of SMEs Most of Taiwan’s enterprises are SMEs In the past, due to lack of time and expertise, SMEs could
only simply deal with the global warming problem by the energy management projects
In the green supply chain, SMEs also lacks sufficient experience and knowledge required to provide large enterprises with lower carbon emissions information
For green energy industry to be sustainable in a business sense, government incentives need to be kept for a minimum period of time
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Rank
Product DescriptionReasons from the
proposed countries
Examples
1 Liquid crystal devices More environmentally friendly product
2Photosensitive semiconductor devices; light emitting diodes (LEDs)
Renewable energy devices
3Screws and bolts, with or without nuts or washers made from iron or Steel
More environmentally friendly product
4Parts and accessories for motor vehicles
More environmentally friendly product
5Bicycles and other cycles (including delivery tricycles), non-motorized
More environmentally friendly product
6 Plastics Waste water management
7Automatic data process equipment, magnetic & optical readers
More environmentally friendly product
8Radio navigational aid equipment (GPS)
More environmentally friendly product
9 Static converters More environmentally friendly product
10Electrical circuits, connectors, etc.
More environmentally friendly product
Top 10 Taiwan’s Green Products for ExportTop 10 Taiwan’s Green Products for Export
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Sharing the Experiences with Partners
Taiwan’s overseas technical missions are introducing agricultural waste treatment technologies to various partner countries
These efforts are helping our partners to develop sustainably by converting waste products and limiting pollution produced during agricultural development
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Projects in Partner Counties Honduras and Nicaragua: biogas application projects Nauru: produce organic fertilizers from agricultural waste Guatemala: organic composting and carbon reduction Panama: pesticide residue testing system Tuvalu: waste treatment Six Asia-Pacific partner countries: clean energy (solar- and wind-powered
sources of energy) Swaziland: providing sustainable source of drinking water for rural communities Nicaragua: promoting geographic information systems as a land-planning tool Palau, Tuvalu and Swaziland: dispatching environmental protection volunteers Panama, Nauru and St. Kitts and Nevis: sustainable development of water
resources, and renewable energies such as solar power, wind power and biomass generation
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Projects in St. Kitts and Nevis
1. sustainable development of water resources, and renewable energies such as solar power, wind power and biomass generation
2. Solar panel for government buildings3. agrotourism demonstration farm
cooperation project (combine green energy, farm and tourism)
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Taiwan needs more international participation
Taiwan’s exclusion from the UNFCCC carbon reduction mechanisms and Kyoto mechanisms has denied its enterprises from accessing the UN Clean Development Mechanism (CDM) designed to help lower reduction costs.
We look forward to your continued support as we seek to participate in the activities and mechanisms of the UNFCCC, the Kyoto Protocol, as well as in all post-2012 agreements.
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conclusion Green trade is a solution for establishing a green
economy, and a driving force for achieving green growth Natural disasters have reminded us of the importance
dealing with the global greenhouse effect and reducing carbon emissions as well as fostering green growth in Taiwan
The goal of green trade growth rate is 20% in 2011 Assistance for SMEs in expanding global markets through
Green Trade Promotion are:1. Enhancing competitiveness through capacity building resources, thus
preparing SMEs to respond to global green trends2. Help SMEs to seize new green business opportunities through efficient
promotion & marketing campaigns
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Thank you for your attention