1 st EUREKATOURISM+ Workshop: Best Practices in Travel & Tourism Innovation
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Transcript of 1 st EUREKATOURISM+ Workshop: Best Practices in Travel & Tourism Innovation
1st EUREKATOURISM+ Workshop:
Best Practices in Travel & Tourism Innovation
EUREKA Secretariat, Brussels, 22nd May 2014
What is Portbooker.com?
• World LEADERS in berth bookings.• + 8.600 marinas featured, free PortManager• + 1 milion visits per year• + 18.750 berth bookings managed• “Shy” company with high visibility on the press:
“Expedia for Yachters”, “Mooring Glory”• Now also an IT driver for the whole nautical
sector (EasyPier, YachtScanner, Unimarina,…)
…what is Portbooker.com?
● Our most important asset is our REPUTATION in the industry (Marinas & Customer Service)
● THE TEAM is the key to success● IT Dept. 8 people● Commercial Dept. 3 people● Operations Dept. 2 people● Content Dept. 2 people
● “Switch” to drive change in habits and improve transparent and secure transactions in the nautical industry (berths, REFIT, marine freight, charter, boat-listings) as an OPEN standard
● Marinas are the HUB of these transactions● The right drivers and partners: Experts’
Committee, YachtWorld, Travelport,…● It all starts with a STANDARD coding such as
with airports
A change in habits…
Nowadays:● Low penetration of IT in “traditional” procedures● Main cultural barriers: language & time zone● Difficulties to get relevant nautical statistics
… with Unimarina:● The NAUTICAL” IATA” as a project by and for the
nautical industry,… main opinion leaders on board● Easy, fast and secure e-transactions as it is now
widely spread for air travel & air cargo
What is a GDS?
The GDS (Global Distribution System):● It all started when the President of American Airlines
sat next to an IBM executive on a flight in 1953● An unique STANDARD to support all business
connections and transactions● A HUB where clients and suppliers can develop
their relationships and determine business rules● Helps BOOST business in the sectors in which is
implemented (clear example in air travel)
Unimarina example: berths
Unimarina Today
● All +8.600 marinas coded on Unimarina.org● Webservices for transactions of 6 nautical
products and services mentioned ● Experts’ Committee evolved after two events
into a RELEVANT and INFLUENTIAL UNIMARINA COMMITTEE
● Key event in Turkey June 2014 at the ICOMIA World Marina Conference
THANKS !!!
● Andy Halcón● [email protected]● Commercial and Operations Director● +34 971 43 99 21 // + 34 600 51 70 87