1 Ss Bro Super Hero Business
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Transcript of 1 Ss Bro Super Hero Business
EvEr hEard of a dynamic solo?
solutions for Business
There’s a reason why superheroes have sidekicks.
1. Sidekicks intuitively know what their heroes need.
2. They work just in time to help keep their heroes safe.
3. Sidekicks always know the right buttons to push.
4. They never mind that the heroes get all the glory.
We didn’T Think so.
Thank you for your interest
in One Source Solutions.
This brochure will give you some
quick insight into our company,
and how we can support you.
To learn more, please visit our
website – www.onesourcenj.com.
Even better, just give us
a call at 973.242.4040.
Talking to you would be just super.
These days, even the strongest
marketing departments have their
limitations. But that doesn’t mean your
performance has to suffer – not when
One Source Solutions is at your side.
We’re intent on supplying extraordinary
assistance to our clients. So while many
providers in our space merely sell printing
by the pound, we pride ourselves in
delivering solutions by the mind full.
We’ll think of effective ways to boost
your marketing strategies. Then we’ll
help you with customized solutions
and programs to help grow your
customer list… increase business
with existing accounts… and rekindle
old relationships.
You can count on us for multiple,
integrated components that will make
mighty impressions on people you
need to reach.
Connecting with them now is more
critical than ever. The following pages
explain why.
Are you being asked to deliver powerful results with fewer resources and dollars?
3
Marketing books and articles are
filled with the wisdom of advertising
in a recession. Experts say the last
thing you should do is reduce your
marketing efforts just because
everybody else is cutting back. They
advise just the opposite. Stay in the
fray. Flex your muscle. Fill the void with
a mighty presence.
And now that the economy is turning
around, this advice carries even
more weight. The brands that will
win in the long term are the ones
prepared for recovery, the ones able
to execute their marketing plans
quickly and effectively.
That’s where we come in.
The company courageous enough to stay in the fight when everyone else
is playing safe can bring about a dramatic change in market position.
Harvard Business Review
Battling the recession is done. It’s time to take on the recovery.
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One Source Solutions
Marketing that works is marketing that people choose to notice.
Seth Godin, author of Permission Marketing and other best sellers
We’re fully prepared to spring into action.
Finding customers. Growing existing
clientele. Regaining lost business.
These can be tough challenges to
conquer all on your own.
So let’s double-team them.
We’ll start by focusing on the who, what,
where and when of your marketplace.
Our mission? An in-depth analysis of
your product offering, your
market reach, and your current
customers’ demographics. With a
thorough understanding of the people
you best serve (and why), we can
identify your prospects.
Once all this is quantified, we can
suggest how to market your goods
and services. With impact.
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Multi-Channel Marketing
These are tried and true ways of turning
prospects into customers. Basically,
traditional marketing involves putting
something into the hands of your
prospect to evoke an action.
It might be direct mail in the form of a
postcard, letter or newsletter. Sometimes,
a three-dimensional marketing piece
can be the smartest solution.
An effective program includes both
proactive and reactive strategies.
Proactively, you can mine available
market data for prospects. Reactively,
you can reach out to a list of prospects
compiled by your sales force, or target
prospects who attended a trade show.
Traditional techniques also work well
when combined with other components.
An investment of $1 in direct marketing advertising expenditures is predicted to
return, on average, $11.73 in incremental revenue across all industries in 2010.
Direct Marketing Association
Traditional Marketing Technologies
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One Source Solutions
Standard direct mail response rates of 2-3% can be boosted
10X – up to 30% – when personalized URLs (PURLs) are used.
InfoTrends, Inc.
E-marketing Technologies
How do you reach the vast, vast
spaces of the marketing universe?
It doesn’t take a special cape, or even
a lot of money. You can get to almost
anyone via the Internet, and experience
a remarkable ROI.
This is why e-marketing techniques are
great ways to cultivate more business
with existing clients, establish new
relationships, enhance customer loyalty
and perhaps regain lost business.
For powerful cost-effectiveness,
send e-mail and e-newsletters
that direct each reader to his/her
own personalized website (PURL).
You can generate amazing
response rates, which our software
readily measures.
We’re also fans of blogging,
tweeting on Twitter, putting company
videos on YouTube, and using other
social networks.
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Multi-Channel Marketing
Cross channel marketing is like a
one-two punch. In its most basic form,
it marries traditional marketing with
electronic marketing for multi-touch
impact. The more sophisticated combos?
They’re up to your imagination. The
possibilities are limitless. And we’d be
remiss if we didn’t explore them.
Take your website, for example.
To us, posting a new website without
devising a method to drive your
prospects there is like throwing a
party without inviting any guests.
We suggest sending e-mail,
as well as postcards, to announce
what’s new at your URL. The
same strategy should be used to
launch a new product… promote
a special offer… the list goes
on and on.
Cross channel campaigns directing people to your website can keep mailing lists
current and generate new e-mail addresses for opt-in newsletters and RSS feeds.
Roy Winters, One Source Solutions
Cross Channel Marketing Technologies
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One Source Solutions
Our goal is to help you meet yours.
Ultimately, the key to growing your
business may lie in starting a
marketing program or retooling a
program already in place.
This is where we put our powers to
work. First, we want to get to know
you – not as provider and client, but as
partners in your success. Working as
a team, we’ll learn about each others’
companies, products and services.
We’ll examine your marketing
challenges, and discuss how to get
where you want to be.
One Source Solutions will help plan
and implement your strategy, monitor
and evaluate results, then tweak
and improve on your progress.
Liftoff? Any time you want.
Up, Up and Away
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Multi-Channel Marketing
Established in 1984, One Source
Solutions has evolved over time into a
marketing service provider with many
dimensions. But we’ve always had
one singular focus: helping to make
our clients the heroes of their markets.
By specializing in products and
technologies that cross the boundaries
of online and offline marketing, we’ve
generated a loyal following among
companies in all kinds of industries.
They rely on us for database
procurement and management,
digital and offset print technologies,
complete mailing and fulfillment
services, and more.
We welcome the opportunity to
be this kind of partner for you.
An all-star partner, at your service.
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One Source Solutions
one source solutions40 Commerce StreetNewark, NJ 07102
Phone: 973.242.4040Fax: 973.242.8344Toll Free: 888.50.COLOR (888.502.6567)
www.onesourcenj.com
Sherri Winters, developer of the
program Hugging Your Customer,
is an expert in ensuring excellent
customer relationships. She has earned
a bachelor’s degree in psychology
from Hunter College, a master’s in
education from Kutztown University,
and the respect and appreciation of
every One Source Solutions client.
Roy Winters brings you the business
acumen developed over many years
in Fortune 500 companies – as a
chemical engineer, marketing
executive and acquisitions manager.
With an MBA in marketing from Lehigh
University, Roy blends sharp strategic
thinking with technical expertise and
invaluable practical experience.
Your sidekicks are waiting.
Give us the signal. We’re ready to assist.
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Multi-Channel Marketing
www.onesourcenj.com
973.242.4040