Shaun  Abrahamson        @shaunabe  bit.ly/spfgv1  

!"!"The  Social  Produc>on  Field  Guide  V1.0  "A guide to spotting and understanding "Crowdsourcing, Co-creation + !"Communities in the wild!

 Social  Media  for  Communica>on  

 Social  Produc>on  for  Collabora>on  

Mark  Zuckerberg  I  think  the  last  5  years  have  been  about  connec>ng  all  these  people.    The  next  5  years  are  going  to  be  about  the  crazy  things  you  can  do  now  that  all  those  people  are  connected    about  2  months  ago                  Shaun  Abrahamson  and  thousands  of  others  like  this  

   From  Social  Media  to  Social  Production  

   A  Decade  of  “Crazy  Things  You  Can  Do”  

2003!

2001!

2001!

2000!1991!

2000!

2004!2006!

1999!

2005!

1996!

HINT: !They are

hiding in the open!

   So  why  don’t  we  see  more  examples?  

 Is  this  Crowdsourcing?  

Google Maps Traffic Layer for Sao Paulo!

How did Google get this data?!

What would an alternative

cost? !

 $300  house    Marketplace  or  Community?  

Who are these

people?!

This is the biggest hotel in NYC?!

 The  answers  may  surprise  you  

Who Designed This?!

Who Decided To Sell This at LEGO?!

What Do They

Receive?!

!Field Guide for!

Social Production!

⬅  ⬅  

OUTCOMES!

⬅  ⬅  

   How  does  Social  Production  impact  the  business  model?  

Value Created!

Income/Expenses!

           

! Sales!

! Marketing! Operations! Production!R + D!

     

   What  tasks  can  be  performed?  

101 million people on !

PEOPLE!

⬅  ⬅  

   Who  should  participate?  

   What  do  people  expect  for  their  efforts?  

Money!

Experience!Attention!

Good!

Stuff!

ORGANIZATION!

⬅  ⬅  

   What  are  the  roles  in  the  ecosystem?  

Player!

Fan at home!

Coach!

Fan in stadium!

   How  are  decisions  being  made?  

Horse designed !

by a committee!

Horse!

   What  are  some  of  the  business  challenges?  

TOOLS!

⬅  ⬅  

   How  is  scaffolding  used  to  support  key  ac>ons?  

   How  are  people  evaluated?  

My Klout! My Giving (Crowdtwist)!

My Creative Impact(Jovoto)!

   How  much  technology  versus  how  much  people?  

Social Production Field Guide Cheat Sheet  

" " " "1 What is the impact on the business model?!" " " " "2 What tasks should be performed?!" " " " "3 Who should participate?!" " " " "4 What do they expect for their efforts?!" " " " "5 What are the roles in the ecosystem?!" " " " "6 How are decisions made?!" " " " "7 What are some of the business challenges?!" " " " "8 How is scaffolding used to support key " " " " "activities?!" " " " "9 How are people evaluated?!" " " " "10 How much is technology (vs. people)?!

!!

     Shaun  Abrahamson        @shaunabe  bit.ly/spfgv1  

!"!"The  Social  Produc>on  Field  Guide  V1.0  "A guide to understanding "!"Crowdsourcing, Co-creation + !"Communities in the wild!