1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.
-
Upload
douglas-manning -
Category
Documents
-
view
215 -
download
0
Transcript of 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.
![Page 1: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/1.jpg)
1
Social Media:
What Is It and
Why You Should Care?
Presented by: Expansion Plus
![Page 2: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/2.jpg)
2
Who We Are:
PRESSfeed is a social media tool that uses RSS feeds to syndicate content that was developed for marketing and PR purposes.
Expansion Plus is a full service internet marketing & public relations agency located in Pasadena, California.
![Page 3: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/3.jpg)
3
What is Social Media?
Social Media is a term used to describe websites that let users contribute to the content.
They can save, tag and share content online
![Page 4: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/4.jpg)
![Page 5: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/5.jpg)
5
Traditional Media in Decline
![Page 6: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/6.jpg)
6
![Page 7: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/7.jpg)
7
Recommended Reading
http://www.cluetrain.com/book/index.html
Read the book on line for free
![Page 8: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/8.jpg)
![Page 9: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/9.jpg)
• Why Should You Care?
• What Can Social Media Do for Your Business?
9
![Page 10: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/10.jpg)
10
![Page 11: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/11.jpg)
11
![Page 12: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/12.jpg)
12
![Page 13: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/13.jpg)
13
Pull Marketing
The world is fast moving from a push-based information delivery (where you send information via ads or emails) to a pull-based information delivery (where the subscriber accesses your information, as and when he wants).
.
![Page 14: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/14.jpg)
14
Consumers In Control
• Consumers are rejecting obsolete interruptive advertising
• And flocking to interactive engagement marketing
![Page 15: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/15.jpg)
15
“A Person Like Me” Now The Most Credible Spokesperson
for Companies
Global opinion leaders say their most credible source of information about a company is “a person like me.”
- Edelman Trust Barometer 2008
What Is Influencing Buyers?
![Page 16: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/16.jpg)
2009 Statistics
• 75% of all US Internet users are active on Social media
• Facebook is the 4th most visited site in the world
16
![Page 17: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/17.jpg)
17
Social Networks: Free-Time Activity
• More than 80% of Americans 15-34 actively use online social networks
• Social networking sites have gained a foothold in the primetime hours
- TRU, TNS and Marketing Evolution
![Page 18: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/18.jpg)
18
BtoB
Word of mouth is the #1 influence on business purchase decisions
"Business decision-makers most value communication channels that provide two-way dialog."
Source: Keller Fay Market Research
![Page 19: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/19.jpg)
19
BtoB
Top reasons for placing content on social networking sites
• driving traffic (51%)
• creating brand awareness (32%);
• direct selling (25%)
• influencing a purchase decision (15%)
![Page 20: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/20.jpg)
20
Boomers Online
The fastest growth in Internet use is being driven by the older age groups, starting at 55.
- The Media Audit
![Page 21: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/21.jpg)
21
Reasons for Social Media Popularity
48% said they are having more fun in life in general.
- TRU, TNS and Marketing Evolution
![Page 22: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/22.jpg)
22
Reasons for Social Media Popularity
45% said their lives are more exciting as a result of spending time networking online.
- TRU, TNS and Marketing Evolution
![Page 23: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/23.jpg)
23
Reasons for Social Media Popularity
57% said they’ve found more people with similar interests.
- TRU, TNS and Marketing Evolution
![Page 24: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/24.jpg)
24
Word Of Mouth
Over 25 million US adults regularly share advice on products or services online.
- eMarketer
![Page 25: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/25.jpg)
25
Influencing Purchases
58% of consumers prefer websites with peer-written product reviews.
- MarketingSherpa
![Page 26: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/26.jpg)
26
1. Listen 2. Set goals3. Create a content strategy4. Choose tools5. Create and deliver content6. Engage7. Facilitate8. Measure
Strategy Steps
![Page 27: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/27.jpg)
27
Tools for Listening
Track trends
Find relevant bloggers
Use for a Dashboard
![Page 28: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/28.jpg)
28
![Page 29: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/29.jpg)
29
What Do You Want To Achieve?
• Set goals • What
audiences/verticals should you be communicating with?
• Set up metrics to track the results
![Page 30: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/30.jpg)
30
Identify Resources
• How can you reach out to the people you currently communicate with and educate them
• Identify resources and topics for content
![Page 31: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/31.jpg)
31
Your Audience
• First look at the audiences you want to reach.
• Start by listing the target audiences you want to deliver your content to
![Page 32: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/32.jpg)
32
Social Media Tools
• Optimized press releases & articles• Blogs• Podcasts • Videocasts• RSS (really simple syndication) • Socialize your web content –
tagging bookmarking• Social Networks• Social Media News Sites
![Page 33: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/33.jpg)
Syndicate Your Content
33
• Put your content in feeds
• Add Share This Buttons
• Use Follow Me Buttons
![Page 34: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/34.jpg)
34
Make It Easy To Share
• Users can post and tag your content on social media sites like del.icio.us and digg.
• These sites allow users to create a page of their favorite sites on a subject - a virtual library. They are showing up high in search rankings.
• If your content makes it onto these well indexed and ranked pages it can bring you lots of traffic.
![Page 35: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/35.jpg)
35
Reach Out
Photo www.readytalk.com
![Page 36: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/36.jpg)
36
From Dell Hell…
The Dell Community has contributed: 8995 ideas, promoted 612994 times, 69980 comments
![Page 37: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/37.jpg)
37
![Page 38: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/38.jpg)
38
Measurement
• Set measurable goals
• Benchmark your current position
• Measure changes
![Page 39: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/39.jpg)
39
• Establish a benchmark of the top blogs that your can measure
• Establish client’s current share of voice in this universe
• How often is the brand mentioned relative to the competition
• What is the current sentiment (positive vs negative)
• How much positive consumer recommendation are they getting – this is the most trusted form of advertising online and this is what drives consumer behavior.
![Page 40: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/40.jpg)
40
• Measure how this increases over time
• Establish a unique URL
• Drive all SM traffic to that URL
• Use in house analytics to measure the # of people who visit this URL
![Page 41: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/41.jpg)
41
• House Social Media videos on this URL
• Measure views on the site • Add the videos to YouTube and other
video sharing sites • Measure the # of views on these sites • Measure engagement on this URL –
comments, uploads etc • Track the search rankings of this URL
for the relevant search terms
![Page 42: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/42.jpg)
42
Join The Conversation
With the new social media tools powered by RSS - blogs, podcasts, syndication of articles - your options are wide open.
![Page 43: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/43.jpg)
43
Additional Reading
Ebooks:• Web Sense by Sally Falkow.
Effective Internet marketing strategies for entrepreneurs.
• The Power of Good Content by Sally Falkow. Lean the secrets of how to write for the search engines and keep your visitors coming back for more. Order online: www.falkowinc.com/inc/ebooks.html
![Page 44: 1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e185503460f94b04deb/html5/thumbnails/44.jpg)
Copyright Notice
All materials contained in these presentations are protected by United States copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of Expansion Plus Inc.
The TIGER Symbol is a trademark and service mark owned by Hubbard College of Administration. L. RON HUBBARD and HUBBARD are trademarks and service marks owned by RTC and are used with permission. Grateful acknowledgment is made to L. Ron Hubbard Library for permission to reproduce selections from the copyrighted works of L. Ron Hubbard.