1

SituationalAwareness

Board

2

Action

Communicate a Situational Awareness Update

3

Conditions

Given the position of a Station Commander, all appropriate regulations, a SAB, and command

guidance

4

Standard

Effectively communicate the Contemporary Operating Environment of the recruiting station

5

Purpose

To give Station Commanders a tool to visualize,

describe, and direct recruiting operations

Intended to be used daily, or as needed, by the Station

Commander to focus their team on the assigned

mission

Create a functional tool

• No longer a “briefing board”

Designed to fit with new doctrinal concepts

6

Comparison With Familiar Army Lingo

Sand Table / Battle Board• Identifies SWOT• Provides visual layout of

the battlefield• Identifies avenues of

approach• Identifies high-value

target payoffs• Identifies boundaries of

the battle area• Battlefield operation

overlays

Situational Awareness Board• Identifies SWOT• Provides visual layout of

the market• Identifies zip codes by

zone• Identifies schools,

employers, units• Recruiter/Station/

Company boundaries • Recruiting operation

overlays

7

SAB

MAP + Overlays

Recruiting Station Operational Plan (ROP)

Short Term (RCM)

Mid Term (QTR)

Long Term (RY)

ROI

SWOT

Situational Awareness Board (SAB)

UF 711-3

Components of the SAB are:

1. Mission 2. Market 3. SWOT 4. ROP

1 3

4

2

8

Left - MissionUF 711-3-A:

• Provides snap shot of YTD performance levels

• Use this form in the analysis of the ROS

• Serves as a daily reminder of the station’s performance posture

9

711-3-A

Yearly net totals

Snap shot of monthly and quarterly roll-ups are available

Compare this data to last FY using like-period trend comparisons

Accomplishments are posted as they occur

10

Center - Market Map:

• Identifies past market achievements• Used for planning upcoming operations• Depicts the location of each assigned school, major

industry, and units within the RS’s boundary 3 Overlays:

• Used to show specific recruiter zones and station boundaries

• Shows the ZIP Code correlation to those zones• A color-dot system that identifies targets by gender,

mental, and education qualifications

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Right – SWOT

SWOT (From ROS analysis)• Strengths: Areas to maintain• Weaknesses: Zones or zips to improve• Opportunities: MOO/Intelligence• Threats: Other services, new industry,

resource constraints, etc.

12

Right – ROP ROP is presented to show the expected ROI*

– Short Term (Month) ROI• SASVAB Targeted Prospecting 2 SA FS• County Fair (MSB/ASB Support) 2 GA FS

– Mid Term (Quarter)• Mega-FSTP Function 3 Referrals• Seasonal Prospecting 1

Referrals– Long Term (Annual)

• COI Function 10 Referrals

6 New COIs

* ROI = Return on Investment

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SWOT ANALYSIS

Recruiting Operating Systems(ROS)

 

SWOT Analysis

 Strengths  Weaknesses Opportunities Threats

IntelligenceZIP CODE

29223ZIP CODE

29203 Untapped Zip New Wal-Mart

ProspectingFace to Face(Best LSA) 

Grad Telephone (Worst LSA)  SASVAB List Protesters

Processing Flash to Bang QC Issues MEPS Saturday

Resources(GOV, Bus,

service, etc.)

Future Soldiers  Functions FS Loss Rate Referrals Influencers

TrainingRRS MTT Available  OJT LMS

New Doctrine Challenges

RSS CLT Support  Training RSB Scheduled Not Enough

C4 Information

Flow

Policy Change Happening Too

Fast New Doctrine Change

Management

14

Recruiting Station Binder

Files in the binder are either paper copy or maintained in the Station Commander’s computer:• Synch Matrix (Monthly)• LSA (Monthly)• Market Share (with zip and recruiter share) (Monthly)• MAP/Conversion Data (as necessary)• MET/TNE Report (Weekly)• FS Log (Weekly)• 636/636-B (Monthly) • 816 (if required)• Missions (Company/Station & Individual)

15

Recruiting Operations BinderSynch Matrix

METTNE

Report

FSLog

LSA

MS

MAP

STATIONLEVEL

RECRUITINGOPERATIONS

BINDER

636636B

816(if

required)

MNS

16

Event DATE EVENT RS

July-05

7/4 INDEPENDENCE DAY PARADE 3M COMMUNITY X X X 10K 50 21 3 Y

7/8 DSC: SAVE HISTORY EXHIBIT 3F DSC HIST DEPT x X X 70 15 15 14 1 1 N7/12 DSU: 1ST YR ORI 3E COLL FRESH x X X 500 25 10 10 0 2 N7/14 DSC: GED GRAD 3F FAC/OTH x x X 50 10 2 2 0 1 N

7/19 DSU: BAND CAMP 3E COLL BAND ARMY BAND X X X X X X X X 200 25 0 0 0 1 0 N7/26 ASU: 1ST YR ORI 3M COLL FRESH/SMP X X 500 25 27/27 UTM: KIWANIS CLUB LUNCHEON 3I COI X X X 30 10 1

8/2 ASU: 1ST YR ORI 2 3M COLL FRESH/SMP X X 500 25 2

8/10 JHS: BAND CAMP 3M HS SR 101ST BAND X X X X X X X 300 20 28/10 CCC: IN-SERVICE 3E COI CHAP X X X X X X 50 10 18/11 EAC: IN-SERVICE 3B COI CHAP X X X X X X 50 10 18/12 UTM: IN-SERVICE 3I COI CHAP X X X X X X 75 10 18/12 UTM: IT DEPT MTG 3I IT DEPT X X 40 10 18/14 UTM: ROTC COMMISSIONING CEREM 3I COI X X X 300 10 18/15 ANC: IN-SERVICE/OPEN CAMPUS 3B COLL STU/COI MEV X X X X X X 300 25 28/16 MSC: OPEN CAMPUS 3W COLL STU MEV X X X X X 500 25 28/17 EAC: START SEM 3W COLL STU MEV X X X X X X 500 25 2

8/18 DSU: RES HALL OPEN 3E COLL STU MEV X X X X X X X1.5K 50 3

8/18 UTM: ROTARY CLUB LUNCHEON 3I COI X X 30 10 1

8/19 ASU: 1ST YR ORI 3 3M COLL STU MEV X X X X X X1.5K 50 3

8/26 UTM: 1ST YR ORI 3I COLL FRESH/SMP X X 1K 50 28/29 JHS: SPANISH CLUB MTG 3M HS SR MED/DENT X X X X X 40 10 18/30 DSC: NURSING DEPT 3F NURSE DEPT MED/DENT X X X X X X X 60 15 18/31 DSC: BAPT STU MTG/BACK 2 SCH BBQ 3F STU ORG MED/DENT X X X X X X 50 10 1

9/2 ASU: W-SOCCER GAME 3M COI X X X 300 10 19/3 JONESBORO: CITY PARADE 3M COMMUNITY X X X X X 2K 50 39/6 ASU: LANGUAGE CLUB MTG 3M LANG DEPT LINGUIST X X X X X 100 15 19/6 W MEM: CHAMBER MTG 3W COI LINGUIST X X X X X 50 10 19/7 DSU: COLL PRES ADDRESS 3E COI X 2K 10 19/7 CHS: SOCIAL STUDIES 3E HS SR LINGUIST X X X X 300 50 39/8 ASU: POLI SCI CLUB MTG 3M POLI SCI DEPT LINGUIST X X X X X X 300 50 39/8 JONESBORO: CHAMBER MTG 3M COI LINGUIST X X X X X 80 10 19/9 ASU: BRD TRUSTEE MTG 3M COI LINGUIST X X X X 40 10 19/15 W MEM: BUSINESS EXPO 3W COMMUNITY X X X X X 2K 50 39/17 JONESBORO: LGL AIDE FUND RAISER 3M LEGAL PROF X X X 250 25 19/20 DSU: FLIGHT CLUB MTG 3E FLIGHT DEPT WOFT X X X X X X X 75 10 19/20 CLARKSDALE: CHAMBER MTG 3E COI WOFT X X X X X 50 10 19/21 - 9/23 DSC: HS CAREER FAIR 3F HS SR WOFT X X X X X X X X X X X 2K 75 49/24 PCC: LEADERSHIP DEV CRS (NCOES) 3E 2D YR COLL X X X 50 10 19/27 PCC: LEADERSHIP DEV CRS (OES) 3E 2D YR COLL X X X 50 10 19/28 DSU: W-SOCCER PRACTICE 3E SPORTS DEPT AA W-SOCC X X X X X X X 40 10 19/29 BHS: ATHLETIC DEPT 3B HS SR AA W-SOCC X X X X X 150 15 19/29 ASU: W-SOCCER TEAM 3M SPORTS DEPT AA W-SOCC X X X X X 50 10 19/30 ASU: W-SOCCER GAME 3M SPORTS DEPT AA W-SOCC X X X 300 25 29/30 JHS: HOMECOMING FB 3M HS SR X X X 500 50 3

July-05

August-05

September-05

Synch Matrix Events should be programmed on the ROP section of the SAB

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Recruiting Operations BinderSynch Matrix

METTNE

Report

FSLog

LSA

MS

MAP

STATIONLEVEL

RECRUITINGOPERATIONS

BINDER

636636B

816(if

required)

MNS

18

LSASC needs to guide the prospecting effort to the best performing lead source

Train on the weak areas to broaden the station’s effectiveness

19

Recruiting Operations BinderSynch Matrix

METTNE

Report

FSLog

LSA

MS

MAP

STATIONLEVEL

RECRUITINGOPERATIONS

BINDER

636636B

816(if

required)

MNS

20

Market ShareWho is taking the market?

Analyze zip code report and prepare the battlefield

What does the competition focus on? (Programs and Options)

What operations can facilitate a victory?

Plan decisive, shaping, and sustaining operations in the Synch Matrix and in the ROP to attack lost markets

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Recruiting Operations BinderSynch Matrix

METTNE

Report

FSLog

LSA

MS

MAP

STATIONLEVEL

RECRUITINGOPERATIONS

BINDER

636636B

816(if

required)

MNS

22

MAPReview and compare accomplishments with projected mission requirements

Use market share information to guide recruiters to areas of opportunity

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Recruiting Operations BinderSynch Matrix

METTNE

Report

FSLog

LSA

MS

MAP

STATIONLEVEL

RECRUITINGOPERATIONS

BINDER

636636B

816(if

required)

MNS

24

MET/TNE Report

Who is generating workflow?

What category prospect?

Quality workflow?

Trends? Trends?

Trends?

25

Recruiting Operations BinderSynch Matrix

METTNE

Report

FSLog

LSA

MS

MAP

STATIONLEVEL

RECRUITINGOPERATIONS

BINDER

636636B

816(if

required)

MNS

26

FS Tracking LogThe number of help from Soldiers

Analyze for future issues or concerns

27

Recruiting Operations BinderSynch Matrix

METTNE

Report

FSLog

LSA

MS

MAP

STATIONLEVEL

RECRUITINGOPERATIONS

BINDER

636636B

816(if

required)

MNS

28

UF 636

Review the school information to determine prospecting opportunities

Determine if workflow is being conducted in the school recruiting programs

Share experiential lessons learned within the group

OPEN DISCUSSION

29

UF 636B

Review the school information to determine prospecting opportunities

Determine if workflow is being conducted in the school recruiting programs

Share experiential lessons learned within the group

OPEN DISCUSSION

30

Recruiting Operations BinderSynch Matrix

METTNE

Report

FSLog

LSA

MS

MAP

STATIONLEVEL

RECRUITINGOPERATIONS

BINDER

636636B

816(if

required)

MNS

31

816 TopThis form, if required to have in binder, is

provided by the BN Operations Section

32

816 Bottom

33

Recruiting Operations BinderSynch Matrix

METTNE

Report

FSLog

LSA

MS

MAP

STATIONLEVEL

RECRUITINGOPERATIONS

BINDER

636636B

816(if

required)

MNS

34

Mission• Mission forms on hand:

- Recruiter Mission

- Station Mission

- Company Mission

• Missions are analyzed as a base-line of performance.

• This form provides a snap shot of performance at all levels.

35

UsagePerformance/AAR Meetings (electronic/manual binder)

• Discuss planning activities• Discuss upcoming operations• Mission posture

Training:• Development of recruiters

Communicating Performance: • Command Group Visits• Dignitaries

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Check on Learning

What regulations govern the SAB ? - UM 3-0-02 and UR 601-107.What is posted in each section ? - Center- map and overlays, Left 711-5 and Right- ROP and SWOTWhat is the SAB compared to ? - A sand table or battle boardHow often is the SAB updated ? - As necessary

37

Action

Communicate a Situational Awareness Update

38

Conditions

Given the position of a Station Commander, all appropriate regulations, a SAB, and command

guidance

39

Standard

Effectively communicate the Contemporary Operating Environment of the recruiting station

40

Summary

The SAB not used merely as a briefing board Compared to operational Army’s Sand- table or Battle-board Gives a snapshot of mission posture and what is happening in the unit’s AO. Used to AAR, give situation updates, and unit training.

41

Questions?