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Scrigno, the multi-property management system designed for revenue management and CRM
December 2010
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GP Dati’s company profile
Founded
Number of employees
Offices
Pellegrini Group Turnover
Number of installations
Strategic technological partner
Quality Certification
1979 (Pellegrini Group: 1924)
about 60 (Pellegrini Group: 130)
Venice (HQ), Rome, Palermo
Around € 18 millions
about 1.000 installations in Italy, Croatia, Czech Rep, Malta, Switzerland, Spain
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CustomerCustomer
Telecom projects
Project Management
PABX, Internet wi-fi
R&S software, System integration
Training and maintenance
HostingApplication
Sales Consulting and Business Process consulting
Websites and Digital Marketing
Telecom Services
GP Dati: 360°solutions for the hotellerie
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GP Dati’s reference customers
Hotel chains such as
_ Losinj Hotels Croatia
_ Orient Express Hotels, Italy
_ AtaHotels
_ Alpitour World Hotels & Resorts
_ Tivigest Hotelturist
_ Europa tourist Group
_ Lungarno Hotels – Ferragamo Group
_ Royal Demeure Hotels
_ Nova Yardinia Resorts
…and hundreds of independent hotels
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_ Production:Objective: To acquire in a consistent manner all the relevant details of the transactions
_Finance and ControlObjective: To assess the performance of a thorough management audit
_ Marketing:Objective: to know and to loyalty the Customer _ Sales: Objective: Maximize revenues by using all available sales channels
Scrigno, the management suite for chains, independent hotels and booking centers, is focused on efficient solutions on the key roles of the properties: Sales
Marketing
Control
Production
Scrigno: a modular and scalable multi-property management system
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On-line sales
channel management
Improved sales capacity and customer knowledge
Restaurant, Bar & POS, Materials Control and Warehouse Systems
Pricing and inventory strategies
General Ledger, Management control, finance
RFiD Technology: moneyless payments, loyalty programs
Scrigno: a modular and scalable multi-property management system
Property Management Systems, Meeting & Congress, Spa
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Scrigno: a entirely web-based solution
You use it with a browser… …and in hosting!
the customer use Scrigno via web with a simple browser
the customer makes zero investments and pay an annual fee related to the number of users and at the month of opening of the hotel
The customer is dedicate to the business of the hotel, all the rest is
managed by GP Dati
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The philosophy of Scrigno is built upon the strategy around 4 levers of
Strategic Marketing, in order to bring to every customer
the right product at the right time, at the right price
Scrigno’s Strategic marketing approach
“PRODUCT”:optimal inventory rooms
“PRICE”:rates management intended to maximize revenues
“PLACE”:optimise the distribution channels
“PROMOTION”:segmentation, marketing, CRM
BusinessStrategy
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> optimal inventory roomsPRODUCTManaging the inventory of rooms to avoid the stock, the higher cost for a
business hotel
To manage the overbooking based on the series of cancellations
Monitor series realization of the allotment, leaving room in the market that should be unsold
Scrigno’s Strategic marketing approach
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> Rates management intended to maximize revenuesPRICE
Ultra-segment the market rate and achieve the target mix rates /
quotas roomsSet pricing policy with the confidence to implement the proposed system to the staff of only booking fees, contracts, the rooms to be sold to achieve the budget
Manage sales constraints: close dates, minimum stay, priority sorting of rates and room types, inventory targets
Scrigno’s Strategic marketing approach
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> Optimise the sales in the all channelsPLACETo manage the intermediates: T.A., T.O., GDS, portals
Monitor the availability at the hotel, as well as of all the external channels: IDS, GDS, website, agencies, and if necessary to prevent sales to agencies conducting STOP SALE on a single agency, over a hotel or on the entire location
To manage the parity rate and the avaiability on the all portals with the integrated channel management system
Scrigno’s Strategic marketing approach
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> To promote the product at the right target segmentPROMOTIONTo do the marketing campaigns with the right instruments
Segment customers through preferences/ expenditure analysis, Launch email campaigns, Measure results.
Promote customers loyalty with an innovative publishing service aimed at welcoming guests on a personal web page that facilitates up-sale of extra services
Strategic marketing of Scrigno
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Scrigno proprietary system for
B2C booking engine on the
website, which allows you to
publish the pricing policies and
availability from Scrigno,
manage special offers, multi
room bookings, insert
automatically reservations
the B2B booking online
feature allows agencies and
companies to book with the
negotiated rates or the best
available rate
IntegratedBooking engine
Booking engine system
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> From the Booking Mask
of an hotel, you can have a
look the occupancy of the
other hotels of the chain
and eventually cross-sell
another hotel.
Cross selling and multi-hotel availability
Centralised multi-hotel booking
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> Scrigno has a powerful
report engine capable to drill
down data using different
variables and extract reports in
excel format
Datawarehouse reporting
Multi-level B.I. analysis
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> While you take a
reservation, you can have
a look: production
generated by the client in
the past (possibly in
different hotels in the
group), preferences,
correspondence in and
out to the customer (filed
into the multi hotel on line
repository)
CRM and marketing
Customer’s Knowledge
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Automatic booking
confirmation
Automatic confirmation to
third parties (transfers,
masseuses, …)
Management of multiple
mail accounts
automatic filing into
Scrigno document
repository
Integrated email system
Centralised multi-hotel booking
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Integrated rate shopper: Scrigno Competitors’View
Scrigno features an integrated Rate Comparison system, for monitoring competing hotels’ prices on the main IDSs.
The rate comparison analysis is launched automatically with a pre-set frequency: the closer the date to the analysed, the most frequent the rate check, up to every 1 hour for next day price analysis.
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GP Money: Electronic wallet system based on RF-ID technology
Flexible and safe Electronic Wallet system for resorts or multi-hotel resorts using the innovative, RFID (radiofrequency identification) contactless technology for one or more of the following applications:
_ Loyalty card: To store customer information and the Loyalty programme codes, track transactions, and collect or redeem earned points.
_ Electronic Wallet: All purchases can be charged to the room bill (charge card) or paid using a pre-pay card, which can be topped up at reception or at dedicated automated top up points or kiosks (top up card).
_ Service Card: Room access, payment of meals from HB/FB arrangement, access to car park, beach, or other reserved areas.
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Capabilities
_ Door opening with hybrid system (magnetic strip and RFID)
_ Customer recognition for access to restaurants
_ Wireless services for orders and payment at tables
_ Payment from mobile stands (icecream dispenser)
_ Payment by charge card or top-up card
KEY FIGURES
5 Caricard appliances
25 integrated workstations with Easymeal
18 Independent POS
6 Wireless PDA equipment
1,500,000 transactions for a total revenue of € 3,700,000 generated in 140 days
Requirements
_ Manage purchases at a number of outlets and services within the resort
_ Cashless
_ Electronic wallet management
_ Fast transaction speeds
_ Safety of transactions
_ Weatherproof card/media
Resort with 3000 beds and up to 5000 guests daily
Case History Atahotels Tanka Village, Sardinia:GP Money RFID technology + EasyMeal F&B
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More than 80,000 customers
More than 3,000 certified partners
More than 2,000 add-on solutions
More than 46 localized versions officially
Sold in over 150 countries
Over 1,5 million users
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Microsoft Dynamics NAV: a world-leading ERP
Scrigno offers a best-of-breed solution for Accounting & Control
Adacta : GP Dati’s leading partner for NAV projects and operations in Slovenia & Croatia
ADACTA d.o.o.Ljubljana • Zagreb • Beograd • Trieste • München 220 specialists 300 finished projects Turnover 12M EUR in 2009 Microsoft President’s Club Member since 2007
Adacta CustomersNexe group d.d.
GavrilovićKarlovačka pivovara
DionaPurisKrka
Auto ZubakToyota
Adria AirwaysTriglav osiguranje
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GP Dati + FastBooking: partners for boosting online sales
A partnership between 2 leading companies in their market segments, who decided to join efforts for offering to the market a global solution able to integrate:
FastBooking, a world-leading system for hotel online distribution and web marketing
Scrigno, a state of the art ERP for the hotel industry, entirely web-based and on Oracle technologies
Thanks to the integration, we can now propose a joint solution spanning from online promotion and web sales, to revenue management to CRM, up to hotel property management system.
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Thank you!
GP DatiHotel Service Spa
Via Paganello, 22/a30172 Mestre (VE)Tel. +39 041 5330260Fax +39 041 5330150
www.gpdati.com