1

Rep

ort

to

Sta

keh

old

ers

2

Navy Weeks 2010GFFG/LFFG emphasisFlag Officers – 36 covering 19, EFOs supporting 3/4-stars“Marquee” and Specialty Demo TeamsNavy Week LTSCommunication integrationWeb-centric, video production

Sustained EngagementAviationBandsSpeakersExpanded Hometowners

Upward trends from O:AN

3Room for Improvement

Upward trends from O:AN 4

Engaged # =

20% of U.S.

population

All figures are

averages

2010 to date (18)

2009 total (21)

2009 w/o contract

(11)

2009 with contract

(10)

In-Person

Audience252,693 201,407 157,136 311,323

Media impressions

2.4M 1.6M 1.5M 1.8M

AVE $68K $43K $44K $39K

DMA 36 55 51 59

Continuing Improvement

6

Key TakeawaysUnderstanding and awareness increase with engagement“Real” Sailors, “real” messaging countsApproachability and interactivity are keyAssets – events – attendance – media Time and space maximize impact

They like us; even more when we show up

7

Joint Planning ProcessSupported/supportingResource/asset spreadOICs

People: Total Force 3.0Senior-rankingContractCivilian

Improving the Vehicle (from the ground, up)

Tasking vs Asking

8Celebrating 100 years of Naval Aviation

6 N134 diversity priority cities

(Philadelphia, Chicago, Detroit,

Los Angeles, El Paso, San

Antonio)

5 capital cities (Austin,

Jackson, Denver, Indianapolis,

Omaha/Lincoln)

5 new markets (Mississippi,

Austin, Fargo, New England, El

Paso)

9Commemorating the War of 1812

Real

deliberate

planning

10

AviationBandsSpeakers

Daily request grind continues …

Sustained

engagement

Haiti Relief Efforts

Millington Flood

RIMPAC

TRUMAN / Afghan Surge /

McChrystal firingGulf

Oil Spill

Counter-Piracy

OPs

Continuing engagement, cont’d

The story

matters

538 pitched, 242 interviews completed, 152 clips captured

12

•The Engine of O:AN

•Taking Navy Weeks to the next level

• Turning Navy Weeks into Navy Years

Bringing America’s Navy Home