1. Product Develoment Process

8/6/2019 1. Product Develoment Process

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Quiz Time!!!

Which designer has the firm by the

name of Layap HgnisApparels Pvt. Ltd.

Jan11- May11 FIP/ Subhashree Sarkar/FDDI/NOIDA 1


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Rajesh Pratap Singh



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Illustrations

Basics of Patterns


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Unit 1: The Product Development Process



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Fashion Design

Fashion Illustration

Fashion design and Fashion illustration are an

integral part of each other


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Design and product development is an

integral part of any organization.

A merchandiser should be able to

understand and communicate with adesigner in a comfortable manner

Both should have a common lingo

Since both the merchandiser and the

designer work in close proximity, hence

there should be a proper understanding

among the two.

Merchandiser and Designer

Merchandiser and need of the subject


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Fashion Designers perform the following tasks:

Sketch their ideas.

Draw and cut patterns to create sample garments.

Select fabric and trimmings.

Combine basic dressmaking and tailoring principles with

flat pattern work and draping techniques.

Fit and modify the finished garment.


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Arrange showings for press and buyers when the

sample garment line is ready.

Compare merchandise with those of the competitors.

Keep current on trends by reading trade magazines

and attending fashion shows.

Visit textile showrooms to keep up to date on latest

fabrics.

Cont . :


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Organizational Structure

COO

Head Designer

Asst. Designer Sample coordinator

Pattern Master

Cutting Master

Tailor

Checker

Embroider

Merchandiser


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Designing



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Breakdown of the Fashion design process:

1. Fashion Market Research

2. Fashion Trend Forecast analysis

3. Fashion Design

4. Sourcing

5. Drafting

6. Sampling

7. Apparel Production

8. Fashion Marketing

9. Fashion Buying

10.Fashion Merchandising and Retail

NEXT


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Stage 1. Research



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1. Awareness about the customer

2. A target market has to be determined in order to meet

customer expectations and produce a garment that

satisfies their needs.3. Once target market research is completed and

demographics, values, and lifestyles have been

considered, the project can move forward.

4. This data helps designers to make design, cost, and

construction decisions, which can dramatically shape

their creation.

Importance of Research

Fashion Market Research


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Contd.

Color trends

Selection of colors that make the line unique andsalable.

Fabric trends Can be sourced from manufacturers or

customization of fabrics can be done.

Can stick to one kind of fabric or can experiment.

Styles

Hot numbers can be reused or re fabricated


Fashion Market Research


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Stage 2. Interpreting the Forecast



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Forecasting

Producing and selling fashion merchandise toconsumers at a profit is what fashion merchandising is

all about.

Hence the designer as well as merchandiser must

analyze and interpret the trends for the currentseason.

The merchandiser must:

Distinguish current trends

Estimate how widespread the trends are

Determine whether these trend will appeal to the firms

target market or not.


Fashion Trend Forecasting


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Forecasting

It is all aboutIt is all about

Identifying TrendsIdentifying Trends

Interpreting Influential FactorsInterpreting Influential Factors Sources ofDataSources ofData

TimingTiming


Fashion Trend Forecasting


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Stage 3. Designing



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The actual designing would incorporate the following

Inspiration

Theme

Design brief

Design Developments


Fashion Design


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Sources of Inspiration

Street Fashion Niche Market Printed Sources

Newspapers Magazines

Catalogs Fashion Publications Color Standards Historical publications

Internet

Films/ Television Lifestyle Home Furnishing trends


Fashion Design


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Theme

Once the inspiration is clear, the theme is just

a matte of marketing.

A catchy theme , an interesting theme would

definitely sell like hot cakes.

Theme would then show the way for actualdesign developments and doodling.



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Creating styles

Re-fabrication

Some of the constraints: Target market

Price

Product line


Fashion Design


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Design brief generally has the following

points

Knowledge of the customer.

Price factors

Aesthetics

Timing of the launch

FIT of the garment.



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Knowledge ofCustomer

Who is the customer?

Where does the customer live?

What does the customer do?

What clothes the customer wears and at what

times?

Why buy a garment?


Fashion Design


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Importance of Price

Price:

Quality of fabric

Garments construction

Garment should give good value for price

A designer usually works backward from price

point.

Retail Price->Commission-> Manufacturing Price -

>Overheads-> Actual price of garment


Fashion Design


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Importance of Aesthetics

Garment should be attractive to the specific

customer

Hanger Appeal The elements and the principles are the

dominant factors here.


Fashion Design


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Importance of timing

Requirements change on the basis of seasons.

Also the life cycle of the particular fashion

trend is an important consideration.


Fashion Design


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Importance of Fit

The garment should flatter the wearers

figure.

Should be pleasingly proportional Sizing is an important consideration


Fashion Design


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Fashion Design


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Fashion Design


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Stage 4. Sourcing



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1. Once the designers have chosen the trends that

they would like to utilize, someone must find the

materials.

2. Sourcing materials such as fabrics, threads,buttons, zippers, trims, or other notions is usually

the job of the production or design assistant.

3. This may seem like an easy task, but take into

consideration that this means working within a

budget while meeting the desires of the target

market.

Sourcing


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Stage 5. Drafting



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1. Pattern drafting used to be a task done entirely by hand,

but is now often completed using computer-aided

drafting and design (CADD) technology.

2. This is a very technical process .When the pattern isfinished, a prototype made of inexpensive fabric is

constructed.

3. The person who does this is called a sample sewer and

is vital to detecting design flaws and solving construction

issues.4. Once the pattern is perfected, the production can begin.

Drafting


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Drafting


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Drafting


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Stage 6. Sampling



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Sampling

The process of making the working modelfrom the 2 D sketch.

Types:

1. Prototype: First sample

2. Size set: 1 sample in each size

3. PP sample: Pre production sample

4. Shipment sample: sent just before the dispatchof the shipment.



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ketch

PrototypeOK Not OK

Rectifications

RectifiedPrototype

Size set

OK

Preproduction sample

OK

Shipment sampleProduction starts OK

Shipmentdispatches

Ok: Approved


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Stage 7. Garment production



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1. Production of a garment can be approached in many

ways depending on the market that it is intended for.

2. Jeans that are sold nationwide in department stores

would likely be produced in a factory, whereas in-

house tailors would create a couture jacket.

Apparel Production


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Item line

Group line

Methods for organizing a line

of merchandise:


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Item Lines

Such organizations sell each item separately, alone,without a coordinated group.

Generally large volumes are preferred to ease the

order of fabrics an draw materials. Prefer Hot numbers, and other classic styles that are

sure sellers

These companies also stick to similar fabrics.



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Group Lines

These stick to particular concept or fabric

selections or theme.

More sales potential

A story is easier to sell

Gives identity to the organization



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Theme: styling detail, trim, or color story that

is used throughout the group.

Price leader: A garment less expensive than

the others but styled in classic terms. Could be

a repeat of the previous hot seller.



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1. Product Develoment Process

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