1. Priorities specific to my business’s industry. · 7. Promoting diversity amongst the marketing...
Transcript of 1. Priorities specific to my business’s industry. · 7. Promoting diversity amongst the marketing...
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1. Priorities specific to my business’s industry.
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2. Digitization of our business’s products and services.
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3. Producing assets and collateral built to scale across products and/or regions.
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4. Reducing media spend by developing earned channels.
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5. Move from retained to on-demand agency services.
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6. Developing and implementing style guides and tone of voice.
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7. Promoting diversity amongst the marketing workforce.
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8. Developing marketing apprenticeship schemes.
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9. Creating time and space to allow for innovation activities.
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10. Exploring the opportunities of emerging technologies like Artificial Intelligence or Blockchain.
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11. Encouraging better collaboration across the organisation.
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12. Developing and promoting a new internal brand proposition for the marketing department.
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13. Developing strategic partnerships with vendors.
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14. Reduce media spend by developing own channels.
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15. Develop our web and mobile strategy and execution.
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16. Building networks of smaller niche suppliers.
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17. Monitoring of performance of marketing across social network channels.
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18. Ensuring data regulation compliance (privacy etc).
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19. Building capability to meet the changes in channels to market, at speed.
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20. Investment in startup incubator and accelerator programs.
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21. Better integration across marketing, sales and customer service teams.
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22. Improve the CSR profile of the organisation.
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23. Dealing with public affairs and crisis management.
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24. Developing the marketing strategy.
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25. Improving media spend through better accountability of paid channels.
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26. Enabling enterprise-wide content searching.
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27. Influencing organisational culture/culture change.
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28. Better demonstrate the value of marketing to the organisation.
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29. Making it easier for internal groups to work with Marketing.
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30. Improve the organisational capability to act upon data and data insight.
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31. Creating new digital business models.
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32. Develop an employer brand.
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33. Representing the organisation to the outside world.
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34. Develop a new brand proposition for the organisation.
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35. Establish a team of champions across the business to sell benefits of data and insight.
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36. Introduce Service Design techniques for delivering new services.
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37. Understand the insight requirements of senior executives.
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38. Improve the gender balance of the current Marketing leadership team.
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39. Use data to better define marketing actions and activities.
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40. Invest into the skills and capabilities of the Marketing team.
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41. Create a purpose-led brand.
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42. Grow an in-house agency.
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43. Introduce a new CRM platform.
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44. Moving from on-demand to retained agency services.
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45. Develop a close working relationship with a particular supplier.
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46. Improve approaches to budgeting and resource management to better react to business needs.
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47. Create a principle-based brand.
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48. Review and re-tender key supplier contracts.
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49. Improve customer data quality and storage.
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50. Become a CEO.
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CMO Priorities1st Edition, 2018by Matt Ballantine & Matt Desmier
licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.stamplondon.co.uk/cxopriorities