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Transcript of 1 ONLINE BUSINESS BOOTCAMP - Amazon S3...ONLINE BUSINESS BOOTCAMP Compelling About Me Page 1...

  • ONLINE BUSINESS BOOTCAMP

    Compelling About Me Page

    1

    Compelling About Me Page l Module Three

    COMPELLING ABOUT ME

    WORKSHEET

    2

    ABOUT ME

    ➤ Second most visited page on most websites

    ➤ It’s not just a list of your credentials

    ➤ Everyone one has a story…what’s yours?

    Compelling About Me Page l Module Three

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  • WHY IT’S IMPORTANT

    ➤ Extended look at you ➤ Why/Who/What

    ➤ Call to Action (CTA)

    Compelling About Me Page l Module Three

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    WHY

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    START WITH WHY

    ➤ Why did you choose this business or ideal client? ➤ Do you have a personal connection/relationship to this

    group? ➤ What is the purpose or belief that inspires you to do

    the work you do?

    Compelling About Me Page l Module Three

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  • MY WHY

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    WHO

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    PERSONAL BIO

    ➤ This isn’t your deepest, darkest secrets ➤ Allows your audience to connect with

    ➤ We do business with those people we “know, like & trust”

    Compelling About Me Page l Module Three

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  • PROFESSIONAL BIO

    ➤ Schooling + Honors ➤ Credentials

    ➤ Experience

    Compelling About Me Page l Module Three

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    LOGISTICS

    ➤ Writing in 1st person ➤ Writing in 3rd person

    ➤ Mix + Match

    Compelling About Me Page l Module Three

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    BACK TO THE WORKSHEET

    ➤ What personal information/story would you like to share with your ideal client?

    ➤ What schooling (and honors), credentials & experience would you like to share with your ideal client?

    ➤ Do you have a photo (or two) you can add to this page?

    Compelling About Me Page l Module Three

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  • WHAT

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    WHAT CAN I DO FOR YOU?

    ➤ 50/50 content mix ➤ 50% you / 50% client

    ➤ Really speak to your ideal client here

    Compelling About Me Page l Module Three

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    CALL TO ACTION

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  • CALL TO ACTION

    ➤ What action do you want your client to take next? ➤ Free offer

    ➤ Email marketing optins are great on an about me page ➤ Also offer paid services ➤ “Are you ready to take the next step?”

    Compelling About Me Page l Module Three

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    WRAP UP

    ➤ You can be professional and likable and approachable

    ➤ Only share what makes sense

    ➤ Would your about me page attract your ideal client?

    Compelling About Me Page l Module Three

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    UP NEXTPowerful Marketing

    Blog

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