ONLINE BUSINESS BOOTCAMP

Compelling About Me Page

1

Compelling About Me Page l Module Three

COMPELLING ABOUT ME

WORKSHEET

2

ABOUT ME

➤ Second most visited page on most websites

➤ It’s not just a list of your credentials

➤ Everyone one has a story…what’s yours?

Compelling About Me Page l Module Three

3

WHY IT’S IMPORTANT

➤ Extended look at you ➤ Why/Who/What

➤ Call to Action (CTA)

Compelling About Me Page l Module Three

4

WHY

5

START WITH WHY

➤ Why did you choose this business or ideal client? ➤ Do you have a personal connection/relationship to this

group? ➤ What is the purpose or belief that inspires you to do

the work you do?

Compelling About Me Page l Module Three

6

MY WHY

7

WHO

8

PERSONAL BIO

➤ This isn’t your deepest, darkest secrets ➤ Allows your audience to connect with

➤ We do business with those people we “know, like & trust”

Compelling About Me Page l Module Three

9

PROFESSIONAL BIO

➤ Schooling + Honors ➤ Credentials

➤ Experience

Compelling About Me Page l Module Three

10

LOGISTICS

➤ Writing in 1st person ➤ Writing in 3rd person

➤ Mix + Match

Compelling About Me Page l Module Three

11

BACK TO THE WORKSHEET

➤ What personal information/story would you like to share with your ideal client?

➤ What schooling (and honors), credentials & experience would you like to share with your ideal client?

➤ Do you have a photo (or two) you can add to this page?

Compelling About Me Page l Module Three

12

WHAT

13

WHAT CAN I DO FOR YOU?

➤ 50/50 content mix ➤ 50% you / 50% client

➤ Really speak to your ideal client here

Compelling About Me Page l Module Three

14

CALL TO ACTION

15

CALL TO ACTION

➤ What action do you want your client to take next? ➤ Free offer

➤ Email marketing optins are great on an about me page ➤ Also offer paid services ➤ “Are you ready to take the next step?”

Compelling About Me Page l Module Three

16

WRAP UP

➤ You can be professional and likable and approachable

➤ Only share what makes sense

➤ Would your about me page attract your ideal client?

Compelling About Me Page l Module Three

17

UP NEXTPowerful Marketing

Blog

18