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Oil & Gas Financial JournalFilling a financial information void

Mikaila AdamsEditor, OGFJ

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Professionals seek credible information to make decisions

Many factors influence oil and gas prices, decisions

Oil & Gas Journal

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Recognizing a marketplace need Oil & Gas Journal, PennWell conducted a readership survey

Professionals interested in the financial side of the industry were analyzing the technical focus of OGJ for use on the business side.

An audience for a petroleum industry publication targeting operational decision-makers in the oil and gas business

Oil & Gas Financial Journal was created to serve those familiar with OGJ, but not part of target audience

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OGFJ Today

Oil & Gas Financial Journal provides executives, analysts, investors useful information about financial developments in the oil and gas industry

15,602 subscribers — the largest circulation of any publication serving finance and investment professionals in the oil and gas industry

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The Beginning • Quarterly issues, March 2004• First monthly issue, April 2005• BPA Worldwide

• Verified circulation data

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Evolution Over the years, technology has played a large role in the evolution of both the industry, and OGFJ.

First, advances in technology helped unlock previously uneconomic hydrocarbon reserves, starting The Shale Revolution

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Unconventional Resources

Center• Area maps• Infrastructure maps• News• Analysis

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Digital Availability/Content Consumption

• Complete website upgrade incorporating responsive design • Site detects user’s access environment (laptop,

smartphone, tablet)• 660,000 more page views in 2014—growth of over 40%

• Interactive digital edition of monthly publication• Apps

• Over 15,000 OGFJ mobile app downloads• Social Media

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22,700

6,472

1,743

OGFJ Social Media Audience May 1, 2015

TwitterFacebookLinkedIn

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Filling the information voidNeed for publication to cover energy finance:• Risk management• Portfolio optimization• Project finance• Accounting issues• and beyond

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Expanding coverageIn the beginning, OGFJ primarily covered news related to the small- to mid-cap companies in the upstream sector.

As time went on, our audience grew, and we expanded to include• Large independents, supermajors• Regulatory developments• Midstream • International news and developments

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Thank youOGFJ.com

Don Stowers, Chief EditorDonS@PennWell.com

Mikaila Adams, EditorMikaila@PennWell.com