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![Page 1: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/1.jpg)
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New Media LiteracyNew Media LiteracyFor Media ProfessionalsFor Media Professionals
Andrej Školkay Andrej Školkay
Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation
(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to
use under condition of acknowledging autorship
![Page 2: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/2.jpg)
The key project objective:
To help journalists, especially freelancers, in search for information
and in data analysis with freely available software
+some update on recent developments
in online issues (e.g. ethics)
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Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation
(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to
use under condition of acknowledging autorship
![Page 3: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/3.jpg)
The key long-term aim:to contribute to improved quality of media
and communication in EPS via strengthening skills and
exchange of experienceand best practices of professionals in media
and communication.
3
Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation
(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to
use under condition of acknowledging autorship
![Page 4: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/4.jpg)
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Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation
(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to
use under condition of acknowledging autorship
![Page 5: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/5.jpg)
+
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Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation
(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to
use under condition of acknowledging autorship
![Page 6: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/6.jpg)
Analog vs. digital information
1950 1960 1990 2010
Włodzimierz Gogołek, [email protected] Institute of Journalism, University of Warsaw, Refining Information from the Internet. The New Information Source for Media
For the first time the sum of digital information produced during one year (2010) exceeded a Zetta Byte
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Włodzimierz Gogołek, [email protected] Institute of Journalism, University of Warsaw, Refining Information from the Internet. The New Information Source for Medi
![Page 7: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/7.jpg)
Evolution of Communication/Media
access
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![Page 8: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/8.jpg)
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to obtain previously unavailable information about: social phenomena,
countries, organizations and individuals (such as their mutual relations, migrations,
etc.).
Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation
(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to
use under condition of acknowledging autorship
![Page 9: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/9.jpg)
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Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation
(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to
use under condition of acknowledging autorship
![Page 10: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/10.jpg)
Advanced tools
• Attentio DigPop
• Radian6 Sysomos
• NetBase Collective Intellect
Alterian Google Alerts
Google Books Ngram Viewer
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![Page 11: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/11.jpg)
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76% accuracy
e.g. Geocoding
Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation
(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to
use under condition of acknowledging autorship
![Page 12: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/12.jpg)
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Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation
(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to
use under condition of acknowledging autorship
![Page 13: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/13.jpg)
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Semantic Search - Getshighest amount valid content
Boolean SearchMisses 40%
Keyword OnlyOverstated 800%
SEARCH TECHNOLOGY COMPARISONS
Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation
(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to
use under condition of acknowledging autorship
![Page 14: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/14.jpg)
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There is a paradox related to forecasting in many areas within the social sciences; methods of pattern recognition and statistical prediction
are more difficult to apply in the short term than they are in the long
term.
Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation
(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to
use under condition of acknowledging autorship
![Page 15: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/15.jpg)
Do we live in less or more
war-orientated world in the last 20 years?
Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation
(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to
use under condition of acknowledging autorship
![Page 16: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/16.jpg)
In the 1993 Foreign Affairs article, Huntington writes:
It is my hypothesis that the fundamental source of conflict in this new world will not be primarily ideological or primarily economic.
The great divisions among humankind and the dominating source of conflict will be cultural. Nation states will remain the most
powerful actors in world affairs, but the principal conflicts of global politics will occur between nations and groups of different
civilizations. The clash of civilizations will dominate global politics. The fault lines between civilizations will be the battle lines of the
future.[2]
In the end of the article, he writes:This is not to advocate the desirability of conflicts between civilizations. It is to set forth
descriptive hypothesis as to what the future may be like
Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation
(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to
use under condition of acknowledging autorship
![Page 17: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/17.jpg)
Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation
(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to
use under condition of acknowledging autorship
![Page 18: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/18.jpg)
BUT!
Interpretation!
Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation
(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to
use under condition of acknowledging autorship
![Page 19: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/19.jpg)
World Peace, 1800-2000, English books
Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation
(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to
use under condition of acknowledging autorship
![Page 20: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/20.jpg)
Peace, 1800-2000, English books
![Page 21: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/21.jpg)
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http://emm.newsbrief.eu/NewsBrief/clusteredition/sk/latest.html
Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation
(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to
use under condition of acknowledging autorship
![Page 22: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/22.jpg)
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http://emm.newsexplorer.eu/NewsExplorer/home/en/latest.html
Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation
(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to
use under condition of acknowledging autorship
![Page 23: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/23.jpg)
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http://medisys.newsbrief.eu/medisys/homeedition/en/home.html
Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation
(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to
use under condition of acknowledging autorship
![Page 24: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/24.jpg)
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http://emm-labs.jrc.it/
Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation
(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to
use under condition of acknowledging autorship
![Page 25: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/25.jpg)
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http://emm-labs.jrc.it/
EXAMPLES: Geo Real Time Categories example Swine Flu - real time monitoring of swine flu reports in the news using Google maps Or on Google Earth
Geo real time clusters - real time visualization of news clusters Google Maps Or on Google Earth
Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation
(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to
use under condition of acknowledging autorship
![Page 26: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/26.jpg)
What can we achieve?
How do we achieve that?
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Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation
(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to
use under condition of acknowledging autorship
![Page 27: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/27.jpg)
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Pedro Pinto´s algorithm
Rooting out rumors, epidemics,
and crime
Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation
(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to
use under condition of acknowledging autorship
![Page 28: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/28.jpg)
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an algorithm that can identify the source of an epidemic or
information circulating within a network
Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation
(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to
use under condition of acknowledging autorship
![Page 29: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/29.jpg)
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E.g. Finding the source of a Facebook rumor
Identifying the brains behind a terrorist attack
Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation
(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to
use under condition of acknowledging autorship
![Page 30: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/30.jpg)
The assessment of emotional relationships
• sympathy,
• resentment,
• sense of happiness,
• optimism,
• pessimism,
• fear, anxiety. 30
John Hersey, The New York Times Company, September 9, 2012
![Page 31: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/31.jpg)
TRACKING THE FLU
The relative frequency of flu-related keywords in Google searches closely tracks flu statistics in Poland as monitored by the government officials
![Page 32: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/32.jpg)
Information on the course of the 2010 presidential elections in Poland
The negative conotation of the social media contents about the leading candidates, broken down by weeks (5 May - 4 July 2010) - the number of references
![Page 33: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/33.jpg)
HOW It is Possible
To Locate a Terrorist?
Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation
(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to
use under condition of acknowledging autorship
![Page 34: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/34.jpg)
Global geocoded tone of all Summary of World Broadcasts content, January 1979–April 2011
mentioning “Bin Laden”
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Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation
(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to
use under condition of acknowledging autorship
![Page 35: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/35.jpg)
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Illustrative Risk Map based on World Bank, UN, and Bureau of Statistics Data.
Illustrative Risk Map based on World Bank, UN, and Bureau of Statistics Data.
![Page 36: 1 New Media Literacy For Media Professionals Andrej Školkay Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA.](https://reader031.fdocuments.net/reader031/viewer/2022013004/56649eb05503460f94bb605d/html5/thumbnails/36.jpg)
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