1 National Career Readiness Certificate Wisconsin Job Service January, 2011.

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National Career Readiness Certificate

Wisconsin Job ServiceWisconsin Job Service

January, 2011January, 2011

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Why Am I Here?

Longest recession since WWII

Unemployment ~ 9%

37% of people age 18-29 were not in the workforce in 2009

National Center for Higher Management Systems 2006 Study: 88 million adults have at least one education barrier (47%, out of 188 million)

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It’s the Economy, Stupid.

Anthony Carnevale, Georgetown: “Recessions accelerate the trend to eliminate low skill jobs and those jobs don’t come back.” New jobs = higher skills.

2009 ASTD Poll on Skill Gaps:Number 1 – Leadership (50%).Number 2 – Basic Skills (46%).

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Changes in Workforce Skills Needs, 1955-2005

1955 2005

UnskilledUnskilled

60%60%

UnskilledUnskilled

12%12%Skilled 30%

Professional 20%

Professional 20%

Skilled 68%

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What Is This Guy Selling?

A used car? Insurance you don’t need? A free estimate with nine

pages of “fine print”?

Trying to create a new, statewide “work readiness credential.”

Less than easy: It will take agreement and a willingness to share a common tool.

More Partners + More Employers = More Success

What we

are NOT doing.

What

we

ARE

doing.

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Why the National Career Readiness Certificate?

A portable credential that documents and certifies an individual’s ability level to learn / perform occupation specific skills.

A valuable complement to a job seeker’s portfolio of traditional credentials.

Promoting a common language for employers, individuals, educators to address skill gaps.

Integrating workforce initiatives at the state, regional, national levels.

WorkKeys and the National Career Readiness Certificate are registered trademarks of ACT, Inc.

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•

NCRC / CRC State Activity

WorkKeys Activity

Source: ACT, Inc. (September 2009)

United States WorkKeys/NCRC Activity: National, Portable Credential

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54

52

50

46

48

44

42

40

38

36

32

34

28

22

24

26

20

30

Canada (55%)Japan (54%)Korea (53%)

New Zealand (44%)

Belgium, Ireland, Norway (42%)Denmark, France (41%)United States, Australia, Spain, Sweden (39%)Finland (38%)U.K. (37%)Netherlands (36%)

Switzerland (32%)

Poland (28%)Greece (27%)

Germany (22%)

Mexico (19%)

Massachusetts

MinnesotaNorth Dakota

Connecticut, Colorado, New YorkNew Jersey, Vermont, New Hampshire

Maryland, Nebraska, IllinoisVirginia, Iowa

Rhode Island, South Dakota, Wisconsin, Washington

Pennsylvania, Kansas, DelawareHawaii

Utah, MontanaMichigan, North Carolina, Georgia

Ohio, Missouri, Oregon, Wyoming, California, Florida, MaineIndiana

Idaho, South Carolina, ArizonaTexas, Alabama, Tennessee, Alaska

OklahomaKentucky, New MexicoMississippi, Louisiana

West Virginia, ArkansasNevada

Percentage of Young-Adults Degree Attainment (ages 25-34)

Source: Organization for Economic Co-operation and Development, Education at a Glance 2008, CRC Advocates from the ACT Workforce 2010 Conference

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Essential Skills

NCRC

Based on Analysis of over 17,000 Jobs (September 2003 to August 2008)

Source: CRC Advocates from the ACT Workforce 2010 Conference

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National Career Readiness Certificate(NCRC)


Employers: Do you want to validate skills and take some of the guesswork out of hiring decisions? Want to increase productivity and decrease turnover?

Jobseekers: Do you want to separate yourself from the crowd? Want to demonstrate, with a nationally recognized credential, that you have the work readiness skills employers want?

NCRC. Answers the questions.

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Components of the System

START HERE: WorkKeys / NCRC Primary component of system. Based on over 17,000 existing job profiles. Test and assess skills of individuals to demonstrate work readiness.

SOLIDIFY YOUR STANDARDS: Job Analysis / Profiling Additional service for select, interested employers. A trained job profiler can analyze a specific job. The profile will identify the skills and skill levels necessary.

TARGET RESOURCES: Training / Curriculum As applicable, employers and workforce system partners can use the

WorkKeys results to develop training curricula specifically targeted to identified skill gaps.


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Four NCRC Certificate Levels


BRONZE: Core employability skills for approximately 30% of jobs

PLATINUM: Core employability skills for approximately 99% of jobs

SILVER: Core employability skills for approximately 65% of jobs

GOLD: Core employability skills for approximately 85% of jobs

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Bronze

ONET TITLE AM LI RI51-9111.00

Packaging and Filling Machine Operators and Tenders

3 4 3

51-9012.00

Separating, Filtering, Clarifying, Precipitating, and Still Machine Setters, Operators and Tenders

3 4 4

53-7062.03 Freight, Stock, and Material Movers, Hand

3 4 3

43-3071.00 Tellers 3 4 4

13-072.00

Loan Officers 3 4 4

Source: ACT, Inc.

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Silver

ONET TITLE AM LI RI

51-1011.00

First Line Supervisors/Managers of Production and Operating Workers

4 4 4

11-3051.00Industrial Production Managers

4 4 4

43-4171.00

Receptionists and Information Clerks

4 4 4

43-1011.02First-Line Supervisors, Administrative Support

4 4 4

11-3051.00 Industrial Production Managers

4 4 4

Source: ACT, Inc.

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Gold

ONET TITLE AM LI RI

13-2041.00 Credit Analysts 6 5 5

49-2094.00Electrical and Electronics Repairers, Commercial and Industrial Equipment

5 5 5

17-2112.00 Industrial Engineers 5 5 5

13-1073.00Training and Development Specialist

5 5 5

Source: ACT, Inc.

** Platinum level occupations not yet identified; level is still too new.

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Wisconsin Job Service and Implementation

General Public

02/10 04/10 09/1010/09 06/1005/10

Re-employment

Services (RES) Pilot

All Unemployment Insurance

(UI)

Re-employment

Eligibility Assessment

s (REA)

Veterans Program

Milwaukee / SE WIRED Initiative

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NCRC on JobCenterofWisconsin.com

Job Seeker

Homepage

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Job Seeker Registration / Enrollment Homepage

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Employer

Homepage

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Job Search Results

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KeyTrain = Explore and Learn. This tool helps customers prepare for WorkKeys and can also help customers identify where their skill gaps exist.

WorkKeys = Assess. These assessments measure an individual’s skill levels in Mathematics, Reading for Information and Locating Information.

NCRC = Prove Foundational Skills. The National Career Readiness Certificate (NCRC) is a nationally recognized, transferrable work readiness credential.

Results = Achieve Successful Employment Outcomes. Reduced turnover, improved productivity, improved workplace success.


KeyTrain WorkKeys®

NCRC

Workplace Success

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KeyTrain 101

KeyTrain is a comprehensive, easy-to-use system for improving basic skills and preparing for WorkKeys Assess potential WorkKeys scores Review topics in each WorkKeys skill area Practice problems similar to those on an actual WorkKeys assessment Prepare for testing environment Prepare for computer based testing

The KeyTrain system includes self-paced instruction, pre- and post-assessments, and an occupational job profiles database.

KeyTrain is the first CBT available specifically designed for WorkKeys.

KeyTrain helps ID basic and remedial needs, including ABE. Also helps target and focus training decisions.

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KeyTrain and WorkKeys in Wisconsin

October 1, 2009 through January 20, 2011:

KeyTrain:Over 35,000 customers enrolledOver 22,500 pretests and over 7,700 lessons

WorkKeys (Statewide)

Over 4,020 WorkKeys Assessments (3/person)1,565 NCRC’s earned

15% Bronze 42% Silver40% Gold 3% Platinum


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Employer Marketing Initiative / Materials

JobCenterofWisconsin.com

Employer Outreach Efforts

Job Center Business Service Teams

Presentations

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How can employers support and implement the NCRC?

Ask applicants if they have their NCRC.

Include the NCRC in your job ads: “NCRC Preferred”

Select, and test, targeted group of employees.


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Employer Benefits

Assists with Recruitment

Reduces Turnover

Reduces Training Time

Increases ROI

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Wisconsin Participating Employers

Letter of Support

Johnsonville Sausage, LLC Labor Solutions Universal Recycling Technologies Genencor, a Danisco Division The Vollrath Company, LLC Express Services Fire Protection Specialists Federal Mogul Sonoco Kettle Foods 5N Plus Corporation Lakeside Staffing Services Rockline Industries HC Miller Company

Applicant Testing

Johnsonville Sausage, LLC Sonoco Brillion Universal Recycling Technologies The Vollrath Company, LLC Federal Mogul Wausau Papers (Mosinee, Rhinelander,

and Brokaw locations) Merit Gear

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It’s a Changing World…

… We Need to Change With It

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Thank You!

Brian Solomon

Director, Wisconsin Job Service

608.267.7514

[email protected]

Kristina Thole, PHR

Employer Outreach Coordinator / ACT Authorized Job Profiler

608.267.7214

[email protected]

1 National Career Readiness Certificate Wisconsin Job Service January, 2011.

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