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MTR Digital Panel NetworkSales Presentation

December 19th, 2008

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Table of Content

• Why MTR Digital Advertising?

• JCDecaux Group Digital Experience

• MTR Digital Panel Network

Why Digital Panel Network?

Product Offers

Sales Package

Locations

One Stop Service Solution

Technical Specifications

Artwork Approval

Material Submission

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Why MTR Digital Advertising?

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Why MTR Digital Advertising?

• Why Digital?

Allows motion which attracts attention as animated ad is perceived to be an effective format

Offers new creative possibilities, freshness and a modern image

Flexible for speedy update to communicate right message at the right time

MTR captive environment has a competitive advantage over other outdoors to ensure full message delivery

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JCDecaux Group Digital Experience

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JCDecaux Worldwide Presence

USAUSA

NORWAYNORWAYFINLANDFINLAND

UKUK

GERMANYGERMANY

FRANCEFRANCECZECH REPUBLICCZECH REPUBLICHUNGARYHUNGARY

CHILECHILEAUSTRALIAAUSTRALIA

Well-established Global Outdoor Digital Experience. Strong global network for experience sharing and idea generation.

HONG KONGHONG KONG

SHANGHAISHANGHAI

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MTR Digital ProductsEvolution

Jun 03 Dec 03 Oct 06 Q3 08 Q1 09

Launch of Trackside

Plasma TV

Launch of Concourse Plasma TV

100 Trackside Plasma TV

51 Concourse Plasma TV

4 Plasma Ring

DigitalEscalator

Crown

DigitalPanel

Network

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Digital Panel Network

65” HD Plasma Panel in pairs to display animated65” HD Plasma Panel in pairs to display animated images enhancing visibility and impactimages enhancing visibility and impact

65” HD Plasma Panel in pairs to display animated65” HD Plasma Panel in pairs to display animated images enhancing visibility and impactimages enhancing visibility and impact

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Product Offers

65” HD PLASMA Panel65” HD PLASMA Panel

120 panels across 10 high traffic stations120 panels across 10 high traffic stations

Maximum 4 advertisers in each network at the same period, total 2 networks

Maximum 4 advertisers in each network at the same period, total 2 networks

Flexible to run 3 different creative execution per dayFlexible to run 3 different creative execution per day

Image can flow across the Digital Panels

Image can flow across the Digital Panels

Synchronization in pairsSynchronization in pairs

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Product Positioning

Network Product for Mass Coverage with Creative Flexibility for Dynamic and Multi-visual impact

Mass Network CoverageInnovative & Progressive Brand Image

High Impact

Right Message at the Right Time

High Creative FlexibilitySimple Execution

new creative possibilities and modern image

new creative possibilities and modern image

twin display to showcase product features

twin display to showcase product features

digital display allowing animation, video and motion graphic

digital display allowing animation, video and motion graphicallow creative rotation by

different time of the dayallow creative rotation by different time of the day

120 panels across 10 high traffic stations

120 panels across 10 high traffic stations

Creative Mockup Demo

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Digital Panel Network Sales Package

Stage 1Stage 1

March 17, 2009 – Launch PackageOne network – ADM,MOK,CEN,TST , TAK (subject to technical feasibility)Weekly gross: $130,000 for 30 pairs (90x10-sec / hour)

Minimum Booking Period: 2 weeks

March 17, 2009 – Launch PackageOne network – ADM,MOK,CEN,TST , TAK (subject to technical feasibility)Weekly gross: $130,000 for 30 pairs (90x10-sec / hour)

Minimum Booking Period: 2 weeks

Stage 2Stage 2May 5, 2009 (tentative) – Full Coverage Package

Total 2 Networks - CAB, KOT, WAC, KWT, PREMay 5, 2009 (tentative) – Full Coverage Package

Total 2 Networks - CAB, KOT, WAC, KWT, PRE

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Digital Panel Network Notes to Advertisers

• Include 3 versions to be broadcast throughout the booking period

• Surcharge of $1,000 applicable for each additional creative version

• Schedule change request must be submitted 2 working days prior to display time

• Domination of entire Digital Panel Network (Optional)

• Panel Extension (Optional for Domination only)

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LocationsStation Location No. of Pairs Total no. of pairs

Admiralty Concourse Level 4 8Upper Platform Level 2

Lower Platform Level 2

Causeway Bay Sogo Concourse 2 9Upper Platform Level 4South Times Square Concourse 5th Basement1South Times Square Concourse 3rd Basement1West Concourse Level 1

Central Transfer Concourse Level 6 8Worldwide House Concourse 2

Wanchai Concourse Level 1 5 Lower Platform Level 1 Upper Platform Level 3

Taikoo Concourse Level 4 4

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LocationsStation Location No. of Pairs Total no. of pairs

Mongkok Concourse Level ( near Entrance A) 3 4Concourse Level ( near Entrance E) 1

Prince Edward Concourse Level 4 4

Kowloon TongConcourse Level 3 5Entrance C (Festival Walk) 2

Kwun Tong Concourse Level ( near Entrance A) 4 7Concourse Level ( near Entrance D) 3

Tsim Sha Tsui Concourse Level (near Entrance A) 3 6Concourse Level (near Entrance C) 3

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Technical Specification

• The standard spot-length for advertisement is 10 seconds*

• No audio support will be provided

• Animated /Static Image File Format

JPEG / WMV9/MPEG2

Resolution : 1080 x 1920 pixels ( portrait mode)

• Video File Playback Format

WMV9 / MPEG2

Resolution : 1080 x 608 pixels (16:9 video)

• For more details on technical specification, please refer to Digital Panel Network Content Specification

*Special spot length subjects to technical feasibility*Special spot length subjects to technical feasibility

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Artwork Censorship

• Send all creatives for Digital Panel Network/ Feature Ads (sticker extension artwork) and mock ups of site photos to the Booking/ Traffic Department of JCDecaux Digital Vision.

• All required materials are to be uploaded to the JCDecaux Digital Vision’s FTP server: ftp://ftp.jcdecaux.com.hk/

• For enquiries regarding specifications / scheduling / delivery details and deadlines / login name and password of FTP server / full censorship / file submission / failure report, contact :

Mr Keith Chan, Senior Traffic Coordinator of JCDecaux Digital Vision.

Telephone No.: 3960 3322 (Office Hours)/ 9269 3099 (Non-office Hours)

Email Address : keith.chan@jcdecaux.com.hk

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Material Submission

Censorship Process Timing

First submission - Mock up, storyboard and artwork

3 weeks prior to the display day

Material submission – First Version 10 working days prior to the display day

Material submission – Finalised Version 5 working days prior to the display day

• All materials are subject to approval of TELA classification

• JCDecaux Digital Vision will provide dedicated FTP server ftp://ftp.jcdecaux.com.hk with login details for materials upload

•Commencement : every Tuesday

• All materials are subject to approval of TELA classification

• JCDecaux Digital Vision will provide dedicated FTP server ftp://ftp.jcdecaux.com.hk with login details for materials upload

•Commencement : every Tuesday

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One-Stop Service Solution (Optional)

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One Stop Service Solution

• “One Stop Service Solution” aims to help shorten clients’ production lead time

• Offers creative recommendation, storyboard design, production and up to media files (static & video) based on the source materials provided by the client/creative agency

• Provides on-site checking to ensure the quality of the media files

Contact Staff:Jeff ChanDirect Line :2862 7266Jeff.chan@jcdecaux.com.hk

Jeff ManDirect Line: 2862 7293Jeff.man@jcdecaux.com.hk

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Benefits for Official Launch Advertisers

•The FIRST 4 advertisers will be entitled as Official Launch Advertisers

•Be invited to the Official launch of Digital Panel Networkat The Best of Best Award 2008 on 16 March 2009

• Benefit from all related media exposure and publicity activities

•The FIRST 4 advertisers will be entitled as Official Launch Advertisers

•Be invited to the Official launch of Digital Panel Networkat The Best of Best Award 2008 on 16 March 2009

• Benefit from all related media exposure and publicity activities

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Key Dates

Think Wild & Book Now!

Deadline for creative storyboard submissionJanuary 21st 2009

Deadline for creative storyboard submissionJanuary 21st 2009

Confirmation of 4 LAUNCH advertisers January 23rd 2009

Confirmation of 4 LAUNCH advertisers January 23rd 2009

Tentative Launch Dates:

Launch Network: March 17th 2009

Full Coverage Network: May 5thh 2009(tentative)

Tentative Launch Dates:

Launch Network: March 17th 2009

Full Coverage Network: May 5thh 2009(tentative)

Notes: 1st advertiser is selected based upon submission’s creativity, subject to final approval by JCD - evaluation focus is on digital creativityNotes: 1st advertiser is selected based upon submission’s creativity, subject to final approval by JCD - evaluation focus is on digital creativity

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Thank You!

Q&A Session

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Digital Panel Network Sales Package

• Stage 1: March 17, 2009 – Launch Package

• ADM, MOK, CEN, TST and TAK, one network(subject to technical feasibility)

• Weekly gross: $130,000 for 30 pairs (90 x10-sec per hour) ,

• Minimum Booking Period : 2 weeks

• Stage 2 : May 5(Tentative)– Full Coverage Package

• Total 2 Networks - CAB, KOT, WAC, KWT, PRE